Five years of Rockstar and three parties: The youth and music magazine celebrated its fifth anniversary at the weekend. The VIP bash kicked things off. The weekend was ushered in with plenty of champagne and sumptuous sandwiches - and the latest issue of the magazine was inaugurated. With enough to drink, they were ready for the party that followed. The official super party took place yesterday, Saturday. Of course, the shortlist was a guest at the VIP bash - but they skipped the party afterwards (which, by the way, was not due to the alcohol, but to the hard working week).
Sinful
The rocking was done in the once so disreputable St. Pauli bar, which is located in Zurich's red light district. The bar fit like a glove, or in this case: like a skull tattoo on a rock star. It wasn't long ago that the bar on Langstrasse was still a cabaret where scantily clad girls loll about on the bar. But since the owners have changed, at least the concept is different. The interior, with its red velvet curtains and sparse lighting, is still reminiscent of the days when DJs were called disc jockeys and when you could have fun with bare-breasted ladies. Today, the St. Pauli bar has been transformed into a decent dance temple, where at most the guests still swing their hips lightly dressed.
Bash or lax?
Back to the VIP bash: It was a bit lax for a "big party", as the term is translated from English. Considering that it was host Rockstar. But perhaps one does the magazine wrong, since the second part of the evening was not experienced. Nevertheless, the course of the party must have pleased publishing director Joel Meier and editor-in-chief Michael Rechsteiner quite a bit. After all, the guests didn't ask twice and danced in large numbers.
Awaken the rock star in you
At this point, once again, a giveaway should be acknowledged. The one from Rockstar. In the white, inconspicuous paper bag hid all kinds of items that rock stars always have with them: A proud bottle of tequila, including a comprehensive brochure, unfortunately only a flyer of the latest Harley Davidson, a Harley Davidson keychain, an issue of Rockstar hot off the press, of course, and last but not least a biscuit and a chili salad dressing.
Adriana Zilic

Petra Hutter, Rockstar, with Stefan Näf of Draftfcb/Lowe.

Joel Meier (l.), Publishing Director Rockstar.

Michael Rechsteiner (l.), Editor-in-Chief Rockstar, with Schimun Krausz, Editor.

Michael Wiget, Swiss Post, Marco Wermelinger, Sunrise, and Roman Donzé, Akari Taste (from left).

Volli (l.), Musik Kuhn, with André Biland, Messe Light & Sound.

Barbara Brandmaier, Sony Music, Elvira Binzegger, Singapore Airlines, Kathrin Zemp, CTS Eventim, and Suzy Binzegger, Universal Music (from left).

Susana Gonzalez, currently enjoying sweet idleness, Michel Eggenberger, Faces, and Stefano Grasso, Two Spice (from left).
Pictures: Adriana Zilic

Roger Schawinski is said to have sold his company Radio Tropic, the operator of Radio 1, to Ringier. However, the radio pioneer vehemently denied this. These rumors are all fictitious and he would never dream of selling, he told Sonntag.
The rumors about a sale are said to have originated from Radio Energy. According to Schawinski, Energy is deliberately pursuing a tactic of uncertainty. Contrary to the rumors, Radio 1 is not only not to be sold, but is to be strengthened with a campaign on the advertising market. The entire city of Zurich is currently being plastered with posters.

St. Galler Tagblatt Medien considers last year's business results to be respectable in view of the financial market crisis. The operating result in the middle of the year clearly exceeded the previous year's period, but then declined significantly in the second half of the year. Total operating income fell by 5% to 141.4 million francs. Operating earnings before interest and taxes fell by 25% to CHF 8.3 million.
Costs for projects such as Radio FM1, the online platform Tagblatt.ch and a new newspaper concept could have been compensated for with consistent cost management, according to a press release from St. Galler Tagblatt Medien.

Instead of an advertising campaign, the agency Marti & Partner has developed a fashion magazine for the staging of premium fashion stores. With a circulation of 30,000 copies, the Premium Fashion & Style magazine is distributed to regular customers of the 10 fashion stores in German-speaking Switzerland. Spread over 24 pages, it features the spring fashions of Premium Fashion Stores in words and pictures.
It is planned to be published twice a year, as the agency writes in a press release.
Responsible at Premium Fashion Stores: Emil Müller (President). Responsible at Marti & Partner: Peter Marti (Managing Director of the office), Thomas Krebs (concept), Anita Kittel (consulting), Beat Staudacher (graphics). Photography: Alex Gertschen and Felix Meier (Fotosolar).

Daniel Gauchat, Managing Director of Tele M1, is leaving the regional television station, which belongs to AZ Medien, at the end of June 2009. He has been in charge of Tele M1 since June 1, 2007 and will now pursue a new professional direction. Under his leadership over the last two years, programs such as "Tierisch", "Kochen", "Wohnen" and "Gesundheit" have been further developed and the new programs "Geld-Tipp" and "Sofa!Sofa!" have been launched.
As AZ Medien announced on Friday, a succession plan has been initiated.

Former Blick editor-in-chief Werner de Schepper will be working with the Swiss bishops on communications in future. This was triggered by the desire of the Catholic Church in Switzerland to improve its media work. The Bishops' Conference (SBK) therefore agreed to a concept for professionalization and appointed De Schepper to the Media Commission, which advises the SBK. The commission now has ten members. De Schepper is a trained theologian and was head of the tabloid Blick from 2003 to 2007. Today he is deputy editor-in-chief of the Aargauer Zeitung.
(Photo: Keystone)

To offer visitors to the Swissquote stand a fun introduction to the world of finance, Maxomedia has created a level of the popular PS3 game "Little Big Planet" for the Swiss stock exchange trading platform. At various financial fairs, interested parties have the opportunity to show off their skills not only in online trading, but also in the console game.
>> Summary of the game
In the Swissquote level of "Little Big Planet", the game characters climb over mountains modeled on the Swissquote price curves, run along branded rock walls or shimmy across an abyss in front of campaign subjects. Elements from the world of the stock exchange can also be seen. Maxomedia is responsible for the idea and design of the trade fair game.

The Centre Social Protestant (CSP) has commissioned the agency Agence Trio with the communication work for its annual fundraising campaign in March. The campaign runs across various channels. A specially created website, TV advertising, a press release and a direct mailing have been in use since March 1. The campaign is complemented by a guerrilla campaign, for which stickers were distributed on various toilet walls throughout French-speaking Switzerland.
Responsible at Agence Trio: Amélie Kittel (customer service), Jesus Gonzalez (art direction), Gaël Clot, Gregory Franco (multimedia), Réa Christ (graphics), Sabine Dufaux (media planning), Ramon & Pedro (realization of TV commercials). Production (TV advertising): Le Studio Production.

The judging for the 11th Best of Business to Business Award BOB has begun. The shortlist, which was drawn up by a 30-member jury headed by the jury chairman of the German ADC Michael Koch, was published on Thursday. 160 agencies submitted a total of 273 entries for the BOB Award. Agentur am Flughafen reached the final with two entries. Its annual report "At the source of waste water" was nominated in the Corporate Publishing category and the campaign "Regus invites you to fish for piranhas in the Amazon" was nominated in the Dialog Marketing and VKF category.
The award ceremony will take place on April 21, 2009 in Frankfurt.

The US magazine Reader's Digest and its editions around the world are threatened with insolvency. In view of falling circulation and the decline in advertising revenue, the publisher has commissioned a law firm in Chicago to examine all options. This was reported by the Bloomberg News Service on Friday. As the specialist business agency reported on Friday, this also includes filing for bankruptcy.
The President and CEO of Readers Digest denied these rumors in a communiqué on Friday. The law firm has been retained to advise the company on a wide range of corporate matters.
According to SDA, the magazine announced in January that it would cut eight percent of its 3,500 jobs worldwide.

Following on from the previous films in the Coca-Cola "Happiness Factory" campaign, the third commercial featuring the Factory comic characters can now be seen in cinemas and on Swiss TV screens from mid-March. In this movie, too, the beverage factory has to be rescued from an emergency situation. A preview of the commercial is already available on www.coke.ch to see. The site also offers an online game in which visitors can actively participate in the factory.
The Happyness Factory films have already been broadcast in over a hundred countries.

Swisslos and Contexta have designed a new poster campaign together with the media agency Mediaplus, APG and the Zurich printing company Karl Schwegler. In line with the motto "Big jackpots need a lot of space", the current status of the Euro Millions jackpot is no longer just displayed at kiosks but also communicated on large-scale, eye-catching posters.
The posters, designed in the style of a slot machine, can be filled with the current jackpot amount within a few hours if the jackpot is not hit. The current sum for Friday evening's draw can be seen everywhere in all major cities in German-speaking Switzerland immediately after the announcement.
Responsible at Swisslos: Markus Fischer/Head of Product Management Lottos, Milena Hüppi/Junior Product Manager Lottos. Responsible at Contexta: Moritz Staehelin (creative direction), Florian Brand (art direction), Patrick Ryffel (text), Sam Divers, Patrick Fawer (graphics), Nadine Borter (overall responsibility), Philipp Tinguely, Michel Sulser (consulting). Responsible at Mediaplus: Urs Rueb, Sebastijan Horvat. Responsible at APG: Thomas Macho (Sales), Hansruedi Stamm (Sales Service) and Thomas Hartmann (Logistics). Responsible at the Karl Schwegler printing company: Pieter Versluys.