Telecom providers Sunrise and Swisscom are once again at loggerheads over the prices for interconnection and unbundling: according to SDA, Sunrise does not want to accept the proposed price increases. Swisscom, on the other hand, believes it is in the right. Comcom must now decide.
Swisscom had insisted on a 14 percent increase in wholesale prices for fixed network telephony (interconnection) and a 3 percent increase for the home connection (unbundling), Sunrise announced. Sunrise had demanded a price reduction. The talks thus failed.
Swisscom justifies the price increase for interconnection with the reduced volume as well as higher costs for network elements and for the house connection with inflation. They are still below average in a European comparison. In its press release, Swisscom emphasizes that it is basing its calculation of tariffs on key figures set by Comcom last autumn. This provides legal certainty.
It was only in the fall of 2008 that Comcom reduced interconnection prices for 2007 and 2008 by 25 to 30 percent and lowered the price per subscriber line from the original CHF 31 to CHF 18.18 for 2008. The decision was based on cost analyses and price calculations by the Federal Office of Communications (Bakom).
Swisscom considers this cost-oriented calculation basis to be correct. It supports competition and promotes investment in new, alternative and efficient infrastructures. Sunrise takes a completely different view. The telecommunications service provider speaks of an "incorrect calculation specification" that allows double depreciation and values the network as if it were newly built. Sunrise finds this incomprehensible. The current calculation method for access prices leads to a systematic disadvantage for private telecom companies and all consumers.

One FM receives a broadcasting license after all. The original license holder Buzz FM has ceded its license to the Geneva-based private radio station. The Uvek granted the station the right to broadcast for ten years on Thursday.
"We are very relieved", Antoine de Raemy, administrative delegate of One FM, confirmed to SDA, according to information published on the RSR website.
The Uvek had initially refused the station a license. As a result, Radio Buzz FM decided to transfer the radio license it had received to the local Geneva station One FM. The Uvek has now approved this transfer. Condition: One FM must strengthen its journalistic content.
The broadcaster's appeal to the Federal Administrative Court was withdrawn as a result of the decision.

Internet users are not content with just surfing. According to a study by TNS Emnid in cooperation with the genre initiative Radiozentrale, cited by Pressetext, around 40 million German Internet users aged 14 and over seek out at least one other accompanying medium. 22 percent watch television in addition to surfing. "What really surprised us was the view of TV: we were aware of its increasing role as an acoustic parallel medium - we also attributed this to the music channels," Susanne Baldauf, Head of Communications at Radiozentrale, explained to Pressetext. However, the TNS Emnid study, based on a separate survey of music channels, has now come to the conclusion that TV in general - and not just the music TV channel - is becoming a parallel medium.
According to the survey, radio programs are the most common additional medium to the Internet across all age groups. After the typical radio programs from the respective region, music CDs, followed by MP3s and finally radio via the Internet are named as the most popular audio accompaniment.
However, in addition to surfing, people not only watch TV and listen to music, but also read: Nine percent read newspapers at the same time, while eleven percent read magazines.

The Federal Office of Communications (OFCOM) has opened a consultation on the allocation of mobile radio frequencies that will become available in 2013 and 2016. The consultation will run until June 26, as the Office announced on Thursday, according to SDA.
On behalf of the Federal Communications Commission (Comcom), OFCOM is carrying out preparatory work for the licensing of the frequencies that will become available in various mobile radio bands. An invitation to tender could be issued in the course of next year. Comcom is considering reallocating the entire Swiss mobile radio spectrum available from the beginning of 2014 by means of an auction. It intends to refrain from taking special measures to promote the market entry of a new operator.
The consultation concerns the frequencies in the GSM and UMTS mobile radio bands. It also concerns the GSM frequencies awarded to In&Phone, Orange, Sunrise and Swisscom until the end of 2013 and the frequencies in the UMTS core band awarded to Orange, Sunrise and Swisscom until 2016.

There is not enough space or time to describe the content of every presentation - only this much: The best came at the end: Prof. Dr. Marcus Schögel is a lecturer at the University of St. Gallen. He was the last speaker to report on the multimedia offerings of companies.
In his speech, he revealed to the auditorium that games on corporate websites can attract an audience that is almost impossible to reach by other means. Entertainment opportunities form an anchor that allows the company to attract a specific target group. The secret to this is child's play to unravel: If the customer has the chance to participate and help shape things, he or she will automatically take a greater interest in the company and its products. In addition, this approach offers an excellent opportunity to establish important customer contacts. Because if a company has a website with functioning content, it can assume that the website will also function in the future, according to Schögel's thesis.
According to Schögel, it is important to test different strategies, true to the motto "The proof of the pudding is in the eating. He also welcomed the idea of testing advertising virally on the Internet first before directing it as a real campaign to those being canvassed.
However, the lecturer raised his finger in warning on the subject of advertising on networking portals such as Facebook or XING. Members use them to exchange ideas with like-minded people and not to buy products and services. Networks are a refuge where members want to be undisturbed.
(Text: Adriana Zilic, Photos: Elisabeth Real)

From now on all presentations as well as further picture material are available on the Publisuisse website available.

Walter Bachmann, Swiss Television, Martin Schneider, Head of Publisuisse, and Rafael Enzler, Switzerland Tourism (from left).

Andreas Sedmak, Euro RSCG, and Tamara Sedmak, moderator.

Georg A. Hildebrand, Habegger, Card Reader, and Ratna Irzan, Ringier (from left).

Oliver Bank (l.) and Oliver Bindel, both from Hilcona.

Alexandra Delvenakiotis, Jacobs Foundation, and Christoph Bürge, KSB / Springer & Jacoby.

Secondos and Secandas from Sri Lanka distributed a free newspaper on Thursday to draw attention to the suffering of the population in their home country. The publishers copied the logo of the commuter newspaper 20 Minuten and transformed it into 30 Minuten. According to SDA, the publisher of the twelve-page newspaper is apparently an "Verein 30 Minuten". The aim of the newspaper is to shake people up and "spread the cry for help" in Switzerland, "the country of humanitarian tradition", according to the last page. The editors accuse Bern of remaining silent about the conflict "as if everything were fine in Sri Lanka".
20 Minuten had not been informed in advance about the publication of 30 Minuten, according to a request from SDA. Marcel Kohler, Managing Director of 20 Minuten, spoke of "clear trademark infringement", which is punishable in the case of intent. "We will ask the association to assure us that the case will not be repeated," said Kohler. Even if the conflict in Sri Lanka is a tragedy, 20 Minuten cannot accept that the newspaper is being used for a campaign. 20 Minuten reserves the right to take further steps, says Kohler.

In 2009, Matter & Gretener is once again advertising the Pratteln shopping bridge in the porthole look of its 70s design. By playing with the architecture of the building in a humorous way, the campaign aims to attract maximum attention, writes the Zurich agency in a press release. And to ensure that the Pratteln shopping bridge is increasingly perceived as a pleasant shopping opportunity.
Responsible at Autogrill: Daniel Summermatter (Area Manager), Nicole Thurnherr (Marketing Consultant). Responsible at Matter & Gretener: Daniel Matter (CD), Urs Hartmann (AD), Imer Krasniqi (graphics), Dominik Imseng (text), Simone Frei (consulting).

The anniversary edition of the Vision du Réel documentary film festival in Nyon has ended on a positive note: visitor numbers have risen, with over 30,000 people taking part in the film screenings, studios, Grands Débats and various other events. Two documentaries co-produced by Swiss television as part of the Pacte de l'audiovisuel were awarded prizes at the end of the festival: the "Sternstunde Kunst" film "Die Frau mit den fünf Elefanten" and "Familientreffen", a working study about director Christoph Marthaler and his theater family.

For the fourth time, the two Glattbrugg media agencies M&M and MM&B have presented the award for the best presentations. The employees of the two agencies evaluated 66 presentations, three of which were awarded prizes.
The 10 best presenters from 66 presentations (67 in 2007) were invited to the official awards ceremony in Glattbrugg on Wednesday. "After last year's positive response, we really wanted to hold this award again," says Ueli Christen, Managing Director of MM&B. This impression was confirmed by the large number of nominees in attendance.
As already mentioned, 66 presentations took place in 2008, with over 170 people giving presentations. The time spent by the two agencies amounted to around 500 man/woman hours, around 700 documents were distributed, as well as many summits, sweets and give-aways.
After a short introduction, the tension rose when Ueli Christen began the award ceremony.
Gold for the best presentation in 2008 went to Clear Channel Plakanda, Digital Media at Zurich Airport, represented by Alfred Bieri. Silver went to Das Magazin, represented by Thomas Estermann and Oliver Burger. Bronze went to Jano Berni from Blick am Abend. After the awards ceremony, the guests moved on to the informal part of the event: At the concluding aperitif, people talked shop and exchanged tips and tricks.

(Picture (from left to right): Oliver Burger (Das Magazin), Thomas Estermann (Das Magazin), Alfred Bieri (Clear Channel Plakanda), Jano Berni (Blick am Abend))

The 2008 financial year brought a slight fall in turnover for Südostschweiz Medien, but a higher profit. The media company achieved a turnover of 132.9 million Swiss francs in 2008 (previous year: 135.8 million). Earnings before interest, taxes, depreciation and amortization (EBITDA) rose to CHF 7.2 million (previous year: CHF 1.2 million). Sales in electronic media rose by CHF 1.3 million to CHF 11.3 million.
The Group advertising business (excluding Publicitas) benefited from the good start to 2008, with sales at Südostschweiz Publicitas AG, Obersee Nachrichten AG and Inserateservice Davos rising to CHF 36 million (previous year: CHF 32.8 million). The distribution companies for the distribution of printed materials and newspapers also achieved significant sales of CHF 9.5 million.
Newspaper printing is not included in the annual financial statements, with sales of around CHF 18 million. Südostschweiz Partner AG, which is responsible for newspaper printing, operates the printing center in Haag (SG). There are five partner companies of Südostschweiz, which are equal shareholders in this company. The number of employees at Südostschweiz Medien fell from 1,014 to 991.
According to publisher Hanspeter Lebrument, this result was achieved thanks to the Aqua Pur II cost and optimization programme. Sustainable improvements of around CHF 8 million were achieved. Sales, on the other hand, only fell by 2.8 million francs. "Aqua Pur II was designed in such a way that the programs were completed at the beginning of the crisis," Lebrument continues. "The Aqua Pur III program has been launched for 2009. On May 5, the journalistic director will inform journalists, managers and other interested parties about media convergence and the new media house at an internal conference."

The TBWA/Zurich agency has realized the overall appearance for the Swigo golf platform. The logo, business stationery, website, flyers and advertisements in golf publications announce the new network, provide information about the entire Swiss golf scene, call for a charity tournament and give members the opportunity to communicate with each other. As golf fans are known for their obsession, this is aptly caricatured, according to the agency: with a golfer who has only one thing on his mind - a golf course, of course.
Responsible at Swigo: Ursin Mirer. Responsible at TBWA/Zurich: Andy Hostettler (overall responsibility), Frederick Rossmann, Magnus Sambo (CD), Laura Gomez (graphics), Philipp Sattelmeyer (consulting), Martin Müller (illustration).

Preparations for a follow-up series to "Tag und Nacht" have been underway at Swiss television since the end of 2008. This is what Tele and TV-Star write in their latest edition. However, the realization is still uncertain. "We don't yet know whether we can afford a new series at all", SF culture director Rainer Schaper told the magazines. One thing is certain: the series wants to focus on Swissness. According to Schaper, the location doesn't have to be in the mountains, but it does have to appeal to a wider audience than Permanence at Zurich's main railway station.