Wirz Corporate is further expanding its client portfolio of mandates from the IT sector: The agency will advise the Swiss business intelligence service provider D1 Solutions on media relations. The launch will take place with the presentation of the new Predictive Analytics service offering, an analysis method that supports management in better understanding and forecasting complex correlations such as business risks and customer behavior.

The eleventh Aargau/Solothurn Media Prize was awarded in Schönenwerd on Monday evening. The prize money totaling CHF 12,000 went to one newspaper, radio and television journalist each. The prize is awarded by the media companies based in the area and the governments of the cantons of Aargau and Solothurn.
In the print media category, Marco Zwahlen was honored for his comprehensive reporting on the demise of the Borregaard cellulose factory in the Solothurner Zeitung. The prize in the radio category went to Maurice Velati for his report "Sackgebührenentscheid in Oberentfelden", which was broadcast by Radio DRS Regionaljournal Aargau/ Solothurn.
Hanspeter Bäni from Schweizer Fernsehen won the competition with his report "Leben in der Blutwurst". The program revolves around a high-rise building in Spreitenbach in the canton of Aargau and its residents. The winners were each selected by an expert jury, headed by Josefa Haas (print), Vinzenz Wyss (radio) and Toni Zwyssig (television). A total of 100 entries were submitted for the three categories.

The winners of the 2009 Aargau / Solothurn Media Prize (from left): Hanspeter Baeni from SF DRS in the TV category, Marco Zwahlen from Solothurner Zeitung in the print category and Maurice Velati from Regionaljournal in the radio category. Photo: Oliver Menge.

The first issue of the family magazine Nido, which is published by the Gruner + Jahres Stern Group, was published last week. Nido is aimed at young "parents of today" and aims to show them that culture, travel, friends and tasteful interior design can be combined with children. The magazine reports on all areas of life - from the perspective of young parents. According to the editorial, Nido combines sophisticated texts and photos with sensible shopping tips and life planning aids. However, it certainly does not want to reduce parents to being mothers or fathers. Editor-in-chief is Timm Klotzek, who is also editor-in-chief of Neon magazine.

The Mel y Mel photo agency, which was founded six months ago, was able to book various orders in its initial phase. A shoot was carried out for Zurich Financial Services with Sandi Kozjek, Christoph Läser photographed the continuation campaign of the Swiss Insurance Association SIA with Christina Surer. The agency is also responsible for Suva's Pistenraser campaign with Oliver Nanzig, the three current subjects for Postfinance with David Stewart and the new TCS campaign produced in Cape Town with Caspar Martig.
The portfolio of Mel y Mel currently consists of seven photographers, Sandi Kozjek, Sandro Diener, Christoph Läser plus four other photographers from abroad: Xander Ferreira (Cape Town), Valerio Spada (Milan), Marcus Noessing (Berlin) and now Andreas Waldschuetz from Vienna. Mel y Mel can be seen at ART Basel and at the Sand People exhibition in Zurich.

The Swiss Cancer League, Health Promotion Switzerland and the Federal Office of Public Health are continuing their "5 a day" campaign. The Winterthur agency Partner & Partner has produced various TV commercials to promote the consumption of fruit and vegetables. The aim of the national campaign is to improve the health and well-being of the Swiss population.
The commercials show how the recommended five portions of fruit and vegetables a day can be made tasty for even the youngest children, for example by using bite-sized portions or imaginative shapes. To appeal to the young audience, there is even rapping. The commercials will be broadcast from April 27 to May 10 and are also available on the homepage 5amtag.ch to see. There are tips on how to put together your daily portions.
Licensees of "5 a day" are various food companies and restaurants: Apple a day, Cap Gourmand, Coop, Exofrucht, Fresh, Healthy & Snacky, Hero, My Goodness International, Robert Mutzner, Obipektin, Rammelmeyer, SM Servicemanagement and Zeste Juice Bars.

> To the Spot Kids
> To the Baby spot

Responsible at Krebsliga Schweiz: Kerstin Zuk, Katrin Haldemann. Responsible at Partner & Panter: Benno Maggi (CD), Gianfranco Acocella (AD), Denise Nick (consulting). Responsible at Julesdesigns: Patrick Julier (producer, post-production), Tobi Dengler (camera), Hans-Peter Wieland (lighting), Michi Baumgartner (set design), Simon Kistler (sound design).

The agency Draftfcb/Lowe Group has realized a new campaign for its client Nestlé Cailler. Under the communication umbrella "Pur Chocolat - pure emotion", the advertisers created a new print motif for Cailler Glacé as part of a line extension. The ads have been on display throughout Switzerland since the beginning of April.

Responsible at Nestlé Switzerland: Marco Zanchi (Marketing Director Ice Cream), Grit Majewski (Brand Manager Ice Cream). Responsible at Draftfcb/Lowe Group, Wallisellen: Daniel Comte (Executive CD), Frédéric Nogier (AD), Ivan Madeo (text/concept), Stefan Näf (strategy), Gabrielle Lommel (consulting). Photography: Kuhn/Derron.

The new media magazine Edito has been on the Swiss market since the end of April. The magazine is aimed at people who work in the Swiss media industry or are involved in the media. The publication is published by a supporting association comprising the two associations Impressum - Die Schweizer JournalistInnen and Schweizer Syndikat Medienschaffender SSM. The magazine has a circulation of 12,000 copies in German and French, with the language editions being edited independently.
Edito was published on April 27, 2009 in separate, editorially independent language editions in German-speaking and French-speaking Switzerland. It replaces the previous publications gazette and journalisten.ch. Edito wants to "help shape the future instead of painting a dark picture", writes the publisher in a press release on Tuesday. Especially in a time of great change, it is the task of a media magazine to provide background information, to mediate the debate and to contribute to understanding what is happening in the media world.
The visual appearance was created by Schwerzmann Rothenfluh in Zurich. Production and publishing management are handled by Bachmann Medien in Basel. Advertising marketing is handled by CeMedia in Wettingen.

On April 29, the 12th edition of the gay and lesbian film festival Pink Apple will be opened in Zurich by the new Zurich city president Corine Mauch. During eight days, until May 6, around 100 short and feature-length films from 25 countries will be shown. According to a media release, the organizers expect up to 7,000 spectators and numerous international guests. As part of the short film competition, which will also feature a Swiss production, "Vandalen" by Simon Steuri, a jury of four will present the "Pink Apple Award" worth 2,000 Swiss francs. The audience determines its favorite film. At its "birthplace" Frauenfeld, Pink Apple will then show the highlights of the festival again from May 7 to 10. Afterwards, Pink Apple will be present with a special program at EuroPride 09 in Zurich.

Swissinfo.ch recorded a marked increase in usage figures in 2008. According to the annual report, a total of 55 percent more unique clients were registered than in the previous year. Visits (visits with related page views) increased by 26.4 percent and page impressions by 8.8 percent. Swissinfo revised its website in 2008.
Among the Swiss abroad, awareness of the SRG information platform has risen from 14% to 37% over the past six years. This was the result of a Mediapulse survey commissioned by Swissinfo. Around 94% are "fairly" or "very" satisfied with the website content. A clear majority attest to the high degree of completeness, political balance, comprehensibility, diversity and topicality of the election and voting information.

Cannes Lions and Youtube launch a special competition for young creatives. The winners will be the 38th group to be shortlisted for the Cannes Young Lions Film Competition. The aim of the competition is to produce a viral film within 48 hours, post it on Youtube and generate as many clicks as possible within a further two weeks. The competition will run from May 15 to 17 and June 1 respectively. The competition will be promoted for an international charity organization, the name of which will be announced at the beginning. A jury, which will take into account the creativity, the number of views and the ratings of the videos, will then select two winners. These will join together to form a team and compete together as the 38th group in the Young Lions Film category at Cannes Lions. Participants must be 28 or younger. Travel expenses and all other expenses will be covered by the festival.
All other info: http://www.youtube.com/canneslions

McCann Erickson Zurich has invited three ambassadors to appear in the new commercial for the alcohol-free lifestyle drink Angel by Cardinal: Christa Rigozzi, already well-known from the print advertising, Bianca Sissing and Xenia Tchoumitcheva. Just like Cardinal's new Angel, the ladies are powerful, sexy and seductive, the agency writes in its press release. Accordingly, the three ladies can be seen in the commercial to the rhythms of Janet Jackson's Feedback.
" Spot Cardinal Angel
Responsible at Feldschlösschen/Cardinal: Marlis Ackermann (Marketing). Responsible at McCann Erickson: Susanne Jungbluth and Armin Korf (creation). Video: Markenfilm. Director: Thomas Krygier. Production: Uli Scheper and Heinrich Reinacher.

At the end of 2008, the Swiss Federal Institute of Intellectual Property registered Red Bull's blue/silver color trademark for energy drinks and protected it in Switzerland in favor of Red Bull. According to a press release, the company was able to credibly demonstrate by means of a demoscopic survey that consumers in Switzerland associate the color combination blue/silver for energy drinks with the Red Bull brand. The beverage manufacturer's color trademark is already protected in other countries, particularly in the EU, Australia and New Zealand. In Switzerland, abstract color marks can be protected as trademarks since 1993.