Bielersee Kraftwerke (BIK), a partner plant of BKW and Energie Service Biel/Bienne (ESB), operates the hydroelectric power plant on the Aare-Hagneck Canal alongside the power plants in Bözingen and Brügg: the most modern and advanced in Switzerland.

"What blood is to man, water is to the earth", reads a quote from Hermann Lahm on the walls of the Hagneck hydroelectric power plant. The wall prints were designed by Business4you as part of the staging of the new visitor center and the associated exhibition. The main task was to convey the complex topic of electricity generation from hydropower and the sustainability of the power plant to the public in an understandable and interactive way as part of a positive image transfer. This included the visual design of the interior and exterior as well as the conception of a flexible visitor tour and various communication tools that can be used for other purposes in addition to the guided tours. Among other things, the rough concept and script for the image film "From the drop of water to the socket" was created.

A presentation on the history of the weir, a magnetic wall and floor prints are also part of the exhibition design. Business4you was also responsible for a picture gallery about the creation of the new hydroelectric power plant in the weir corridor and a time-lapse film about the construction of the weir. In addition, there is a signage and labeling concept that includes information boards, illustrative comparisons and philosophical quotes on the subject of water, which pick up visitors at different levels of understanding. In addition to registered visitor groups, passers-by seeking relaxation also find their way to the Hagneck hydropower plant, which is why more detailed information boards were designed for them in the outdoor area. Even cyclists passing the weir spontaneously stop to read.

The staging in and around the visitor center included the definition and development of a joint appearance for the partner plants BKW and ESB. In this regard, Business4you developed, designed and implemented the logo, business cards, a new color concept and the clothing for the visitor guides. In addition, the structure of the existing website was revised and the layout of the PowerPoint presentations was given a new look. A total of 20 elements were implemented in various designs and materials, from the aluminum information board to the fish as a floor print, and in two languages.

In addition to staging the visitor center, business4you was also tasked with designing and implementing the opening celebrations. For the VIP event for invited guests from business and politics on Friday, 23 October, and the open day for the public on Saturday, 24 October, an event concept was developed, the events organized and supervised on site. For the VIP event, business4you took over the invitation process in advance and organized and set up the stage technology and infrastructure for the presentations by representatives from BKW, ESB, politics and the municipality. - Of course, special effects at the turbine start and oversized Plexiglas keys for the official handover of the keys to the hydropower plant to Barbara Schwickert, Vice-Chairwoman of the Board of Directors of BIK and Biel municipal councillor, were a must.

Because BIK wanted to offer both guided and free-flow tours to the public on the open day, business4you developed a signage concept that covered both requirements. This included various site plans, signposts and information signs.

However, as all expectations were exceeded on Saturday with 7,500 visitors, only the free-flow tours were offered. The interested crowd of visitors therefore explored the interior and exterior areas of the hydropower plant on their own, looked at pictures and videos of how it was built and had the function of the turbines explained to them by experts. - As is well known, both the official opening and the open day for the public generated an enormous media response, which ultimately benefits not only the new hydropower plant but also renewable energies in general. (pd)
 

TV25 offers "sophisticated entertainment for the household audience with a wide range of European feature films, high-quality documentaries, arthouse films and Swiss in-house productions," according to a statement. The new channel complements AZ Medien's TV portfolio, consisting of regional channels Tele Züri, Tele M1, Tele Bärn and national channel TV24, which was launched in spring 2014. With the launch of TV25, AZ Medien wants to reaffirm its commitment to the TV business.

"With our new national program, we are appealing in particular to viewers who value quality television with Swiss roots," explains Roger Elsener, Managing Director of TV AZ Medien. TV25 will be receivable digitally throughout Switzerland and broadcast in HD quality. Broadcasting is scheduled to start in the second quarter of 2016.

Quickline is the first major provider to offer a truly complete subscription: with Internet, fixed network, TV and mobile telephony. A promotion accompanies the launch. For the campaign, Gestalt Kommunikation dramatizes the statement that at Quickline all offers come from one family. The campaign runs immediately in Quickline's distribution area. The measures: Cinema spots, posters, online and mobile banners, advertisements, flyers, competition scatter and POS measures.

Responsible at Quickline: Carlos Mäder. Responsible at Gestalt Kommunikation, Bern: Fabian Wicki (CD); Philippe Oesch (text); Karin Weber (consulting). Key Visual: Twindesign, Liebefeld. Production spot: Twindesign, Liebefeld; Salzmann Media, Worben.
 

We are already familiar with posters that you can tear off and take with you from New York: the Mullen Lowe agency asked passers-by to "steal" the posters on behalf of the airline Jetblue and gave away vouchers (Werbewoche.ch reported). Rosapark from Paris took an even more direct approach to reusing advertising subjects: take a poster, get a picnic blanket. And rather pretty blankets designed by illustrators. The dispenser is the trendy French drink Fruits and Wine - a mixture of... that's right, fruit and wine. According to Net "a wine drink with a low alcohol content that combines the fine fruit flavor of natural fruit juice or extract with the fresh character of wine." In the past, printed bath towels were handed out as promotional gifts - today, picnic blankets are hung on poster stands. (hae)
 

Since its premiere in December 2013, the weekly movie magazine "kinowetter" has been a permanent part of S1's programming, and with success: "We are delighted with how the show has developed," says program director Mike Gut. A new presenter is being unveiled to mark the two-year anniversary: Basel-born Christian Franzoso joins the team led by Melina Roshard and Sarah Huwiler. The 42-year-old will be familiar to many viewers from the program Glanz & Gloria Weekend or as a writer in the entertainment department at Schweizer Illustrierte.

In the anniversary broadcast on December 10, Franzoso will be introduced to the audience by Melina Roshard (photo). For more information on the content of the first broadcast with Christian Franzoso and the official press photo, see the insert.

Under the name "delight", the new multi-brand and multi-channel program presents news and stories about the cigar lifestyle. "Delight" reaches its approx. 40,000 members via various channels. The Delight lifestyle magazine is published twice a year with exclusive articles on the topics of enjoyment and cigars, background reports on the Davidoff, Avo and Camacho own brands and a voucher program for members. The magazine is published in German and French. The new Website also offers service functions such as the location finder, which searches for the best cigar-related events and locations. Additional articles, videos and a newsletter round off the digital offering.

Responsible at Oettinger Davidoff: Mirko Lorenzi (Market Manager Switzerland), Daniel Ballmann (Digital Communication Manager), Marc Gross (Editorial Office), Evelyn Toth (Brand Communication Manager). Responsible at Future Connection: Philippe Weibel (consulting), Christian Meier (design), Patrick Riekert and Patrick Mülhaupt (technical implementation), Angela Harp and Alice Bordoloi (editing).

Based in Bern, the 47-year-old will not only provide communications consulting for clients in Switzerland, but will also build up HSK's public affairs activities for Swiss and German clients in particular. Anja Bundschuh: "In my consulting work to date, I have learned that there is a great need for communications work by Swiss companies in Germany, but also vice versa. For these companies, we would like to offer cross-border solutions with HSK in the future, also from the Bern location. In addition, one of my main focuses will be to position HSK as a public affairs consultancy for demanding tasks in both country markets and with reference to the EU in Brussels."

Anja Bundschuh has fifteen years of management experience in public affairs and government relations in international companies in the media and e-commerce sectors as well as industry associations. Until 2010, she headed the Public Affairs Europe department of E-Bay International in Bern for over seven years. She was responsible for the strategic positioning and implementation of integrated communication campaigns at the EU level and for thirteen national companies. Prior to that, she headed, among other things, the governmental affairs department at E-Bay Germany, the media law/media policy department of the Kirch Group in Munich, and the political EU work of the German trade association of the private broadcasting and telemedia industry (VPRT) in Brussels. As part of these activities, she held board positions in various international and national industry associations, including the Deutscher Industrie- und Handelstag (DIHK) and the Bundesverband Deutsche Industrie (BDI). For the past four years, she has worked as an interim manager and expert in strategic communications and public relations for companies and institutions in Switzerland.

Anja Bundschuh studied journalism, economics and law in Munich and holds a doctorate (Dr. rer pol). She has many years of experience as a lecturer in media studies at the University of Düsseldorf and BAW Munich. Hartmut Schultz Kommunikation has been advising and supporting companies, investors, institutions and management in their communications and media work since it was founded in 2002. One focus of her work is in the areas of reputation management as well as in special situations such as conflicts, crises, change processes or transactions.

Spotify is sticking to its current procedure, in which all customers can access the same music, a spokesperson said on Wednesday. "We believe 100 percent in our freemium business model." The Wall Street Journal had reported late on Tuesday that Spotify wanted to break a previous taboo and allow some artists to make their albums available only to paying subscription customers. Users of the ad-financed free version would then have to do without this music. Spotify has held out the prospect of this as a test in talks with music managers, according to sources close to the matter. Founder and CEO Daniel Ek has always emphasized that such a two-tier system would annoy users and was therefore out of the question. A year ago, Spotify preferred to let the popular singer Taylor Swift go rather than violate the principle. Swift removed her music from Spotify, but it is still available on competing services without a free version.

Free version brings less money

In the free version, the functions are limited, for example you cannot access individual songs. Ad-financed services generate significantly less money for music companies and artists. In recent months, there have been repeated calls from the music industry to make the free versions of streaming services less attractive by imposing further restrictions. Providers warned that this could drive users back into the hands of internet pirates instead of paying for subscriptions. They also point to competition from the video platform YouTube, where the music companies themselves place videos that can be viewed for free. Spotify from Sweden is considered the market leader in the streaming business and, according to the latest figures from June, has over 75 million users, of which around 20 million are paying subscription customers. With streaming, the music is played directly from the network instead of being downloaded. (SDA)

In cooperation with the Lego association Swisslug, the Federal Palace, the National Council Chamber, the official Federal Council photos of the last three years and the swearing-in of the Federal Council were recreated. The action is intended to draw attention to the Lego range from Microspot.ch.

The making-off of the Lego models including quotes from the Lego builders is presented by Microspot.ch. on your own blog. In addition, the models were professionally photographed in the right light and look confusingly similar to their lifelike counterparts. The photos of the models and a detailed explanation of the process of the Federal Council elections can be found in a second post on the blog.

All the Lego buildings were made available to Watson for reporting in the run-up to the Federal Council elections. The news portal used the National Council Chamber to recreate the course of the Federal Council election in a stop-motion video and at the same time presented its own forecast on the outcome of the election. The video was very well received on social media and initiated some discussions on today's Federal Council election.

 

This was announced by Springer on Wednesday. In return, the US financial investor will receive 8.3 percent of Springer's shares, making it the second-largest shareholder in the group, which publishes the Bild and Welt newspapers. The car, job and real estate advertising business is Springer's biggest growth driver and profit generator. "It is the economic backbone and contributes around half of the company's operating profit," Group CEO Mathias Döpfner told investors.

In spring 2012, Springer founded a joint venture with General Atlantic to drive growth in the promising digital sector. The Americans acquired a 30 percent stake at the time. Following numerous acquisitions and positive business figures, Springer announced a year ago that it would buy out General Atlantic in two phases.

In Switzerland, Axel Springer is relying on a joint venture for the magazine business with the media company Ringier. The portfolio of Axel Springer Switzerland includes Der Beobachter, Tele, Bilanz and Handelszeitung as well as various online platforms. (SDA)

The core of the campaign is the key visual and the message that bus line 11 now runs directly from the main station to Inselspital. With a visual illustrated in 3D, public transport is connected to the Inselspital in a witty way. Hanging boxes, banners, posters, advertisements and a radio spot were realized.

Responsible at Bernmobil: Monika Scheiwiller (Head of Marketing Communications), Monika Ryf (Marketing Communications). Responsible at Hofer Kommunikation: Reto Steiner (concept, idea, overall responsibility), Daniel Scheuzger (art direction), Sabine Wandeler (graphic design), Sarah Winiger (project management). Responsible at Flaeck: Tobias Stierli (3D rendering). Responsible at Promoton: Bobby Gertsch (production radio spot).
 

The Cobra streetcars in Zurich offer the space to communicate brands and their message on a large scale. Five streetcars are ready for full painting. To get more campaigns onto the streetcars, the airport agency created a door-opener mailing for VBZ Trafficmedia - the internal marketers of the advertising space. This involves sending out a set of paints and advertising stickers specially individualized to the brands of the target customers. If the customer requests an appointment for consultation, he is visited with a snow-white model streetcar. The customer can thus use the design set to try out how passengers and passers-by perceive his brand on the streetcars every day in the Limmatstadt.

Responsible at VBZ: Daniel Andres (Sales Manager VBZ Trafficmedia), Serge Nater (Product Management VBZ TrafficMedia). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Patricia Eugster (Assistance), Miriam Egli (Consulting/Text).