AZ Fachverlage AG has sold its publishing rights to the Electrosuisse electrical textbooks, the association for electrical, energy and information technology, as of August 1, 2009. In Electrosuisse, a committed and motivated buyer has been found for the specialist book series, according to a press release from AZ Medien. AZ Fachverlage AG has already been cooperating successfully with Electrosuisse for many years. This ensures continuity, as Electrosuisse has already worked regularly with the authors on various projects.
With this purchase, Electrosuisse is expanding its range of training courses. The association is planning to expand its range of books.

Folker Wrage, Head of Creation at Publicis Dialog Zurich, has been appointed to the jury of two international competitions: Caples Award, New York and Cristal Festival, Crans Montana.
The John Caples International Award is one of the oldest awards in dialog marketing. This year it is entering its 32nd edition. Judging will take place in New York at the beginning of November, where the award ceremony will also be held in March 2010.
The Cristal Festival is mainly known to classic advertisers as the Méribel Ad Festival, and has been called the Cristal Festival since 2001. This year, for the first time, the festival is not taking place in Méribel, but in Crans Montana, Switzerland. Traditionally, this event is not just about presenting awards - the focus is much more on lectures, seminars and networking. It will take place from December 8 to 13, 2009.

The online marketing agency Quisma is pushing ahead with its international expansion and is opening its first office in Switzerland on September 1, 2009. The branch is based in Zurich, where, as in Germany, the disciplines of search engine marketing, search engine optimization, affiliate marketing and risk-free display advertising (QuismaX) are offered.
Stephanie Strobel, Head of Sales Switzerland, is responsible for the development and expansion of the business. The graduate tourism manager came to Google Ireland via positions at CTS Eventim and Ad Publica Public Relations, where she has led the agency team in her role as DACH team leader for the past three and a half years. Strobel reports directly to the management.
Ronald Paul, CEO of Quisma: "I am very pleased to now be present in all relevant German-speaking European markets with the opening of our Swiss branch. The move to Austria in January already showed us how important it is for our strategy of further internationalization to show our face locally and offer both our customers and our GroupM partner agencies the best possible personal support."

The largest customer generation of our time - people in the second half of life - is undergoing significant changes. A rapidly growing group of this generation feels left alone by advertising and the media with their ideas about life in later years. The Boom Sunday supplement in newspaper format aims to offer this need its own platform, according to a press release.
Boom will first appear as a supplement in the NZZ am Sonntag on November 29. The expansion of further Sunday titles is planned for 2010. The medium is produced by Publicitas and the Powerage Foundation in Basel. The latter is responsible for the layout and content. The foundation is committed to promoting the dormant age potential in business and society. The founder and director of the foundation is Ton Koper, copywriter and creative director (Globus, TBWA, Respect Net) and communications expert for demographic strategies and cooperation.

The reality show Big Brother is being canceled in the UK. According to SDA, Channel 4 announced on Wednesday that the format has reached its "natural end point" after eleven seasons. After around eight million viewers in 2002, fewer and fewer people were tuning in: With just under two million viewers, the most recent episodes reached fewer people than at any time since the start of broadcasting nine years ago. Next year, the show will finally come to an end.
However, the decision to cancel Big Brother was not economically justified, said Channel 4 director Kevin Lygo. Despite the decline in popularity, the format is still profitable for the private broadcaster. However, the broadcaster has a "public duty" to promote "new forms of creativity".

When I named the agency Zürich Tokio, I would never have dreamed that one day our work would actually be seen in Tokyo," reveals Daniel Donati, founder and owner of Zürich Tokio. "But now the time has come: Zürich Tokio is becoming a reality." In February of this year, the Zurich agency won the global account from Oerlikon Solar and was commissioned to redesign the market leader's brand identity. The aim was to succinctly implement Oerlikon Solar's promise "We make solar power economically viable" and to dramatize the imminent achievement of grid parity. This means cost parity between solar energy and conventional energy.
The result is three advertisements with the subjects "Reach", "Touch" and "At your fingertips". In all of them, the approach to the economic use of solar energy is presented in a memorable way. The fact that solar energy is available everywhere is symbolized by the various landscapes in the background.
In addition to the advertisements, Zurich Tokyo also created a new brochure concept with a generous design that reflects the imposing dimensions of a solar module production facility. The communication was designed in English and translated into Chinese, Korean and Japanese. The work from Zurich was shown for the first time in Tokyo at Japan's largest solar trade fair at the end of June. "A great feeling," Donati is still proud.
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As part of Health Promotion Switzerland's ongoing campaign to combat obesity, Jung von Matt/Limmat shows that healthy eating and eating out can go hand in hand. According to the campaign, there are other criteria than Gault Millau points that gourmets can use as a guide. For example, the "Fourchette Verte". The signet on the restaurant door announces that this restaurant not only serves good food, but also a balanced diet. The quality label is only awarded to restaurants that offer healthy meals based on the food pyramid.
For example, three posters and advertisements feature various vegetables being embraced by forks. This emphasizes how much passion for healthy food "Fourchette Verte" and health promotion have for the benefit of the Swiss population.
Responsible at Health Promotion Switzerland: Susanne Gäumann (Head of Communications), Victoria Graf (Project Manager Campaigns). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (Creative Direction), Bruce Roberts (Art Direction), Thomas Ammann (Text), Fabian Röthlisberger, Michèle Gutmann, Milène Huber (Consulting), Erasmo Palomba (Art Buying), Felix Streuli (Photography), Felix Schregenberger (Image Editing).

www.jvm.ch
www.gesundheitsfoerderung.ch

The Zurich agency Schneiter meier külling is developing the new corporate identity for the Swiss fruit drinks manufacturer Traktor. In strategy and brand workshops, the agency developed the future-oriented brand values, the positioning and the brand structure to achieve the greatest possible differentiation from the foreign competition. The corporate design was developed on this basis.
From August, all means of communication will be converted to the new look. In addition, the first new Traktor smoothies will be on the shelves from September.

www.smek.ch

Radio use For the first time, Publica Data shows all licensed private radio stations in their new licence areas. Together with the new measurement frequency, this means that the 2009 figures cannot be compared with previous ones. By Ueli Custer.
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Today, the commissioning of a solar power plant is still a special occasion. But in ten years' time, solar power plants will be commonplace, said the French-speaking Swiss researcher Bertrand Piccard optimistically this week at the opening of a solar plant at Payerne airfield. "Harnessing the power of the sun is no longer just a matter of alternatives. It is a future-oriented growth market with many outstanding features," says Swissolar, the Swiss Solar Energy Association. The Boxx advertising agency has now been entrusted with a broad communication offensive to make this clear to end customers. "The use of solar energy should not be done out of a guilty conscience, but should be part of a forward-looking lifestyle," is the message conveyed. In the campaign, clean solar energy stands for well-being, health and progress. This can be seen against the background that the sun "supplies" Switzerland with 220 times more energy than is consumed in the same time - and free of charge. As an active contribution to climate protection, solar energy creates independence for homeowners in an environmentally friendly and efficient way and is therefore right on trend. This theme is implemented comprehensively and consistently by the Boxx advertising agency in all its appearances. The way in which the campaign is presented is intended to "appeal to all levels of society", according to CD Christoph Stähli. Like many new products, this campaign was initially controversial. However, the concerns were dispelled after extensive testing by Energie Schweiz: the new Boxx campaign achieved the best results of all current campaigns for renewable energies. "The clear comprehensibility of the complex information and the uniform appearance has quickly established itself with consumers," confirms the Swissolar association.
The Swissolar association pools the power of the solar industry. It is a service provider for information, education, quality assurance and joint advertising. As the association is primarily concerned with the cause, the focus is not on Swissolar, but on the sun as an energy supplier. The white sun in the blue sky represents power and energy and thus evokes positive feelings. The campaign depicts people in everyday situations, showing where we rely on water and electricity every day. The motifs can also be found on trade fair posters and brochures. These also show images of modern solar architecture. Solar panels as a new building element are versatile and an aesthetic eye-catcher.
Andreas Panzeri

Following the discontinuation of the free newspaper .ch, it was expected from many quarters that the costly free newspaper project would be discontinued sooner or later. The rumors got a further boost when Matthias Hageman, Chairman of the Board of Directors of Basler Zeitung Medien (BZM), made the following statement in an interview with Werbewoche at the beginning of July this year: "News had several goals. On the one hand, it was supposed to help BaZ in the advertising market. This commercial goal has not yet been achieved, which was hardly conceivable in the current environment. That's why News - like all loss-making activities - is on our watch list. But a very important goal was also to get .ch out of the market. Sascha Wigdorovits initially wanted to bring a high-quality free newspaper into every home, which posed a threat to all subscription newspapers. Today, I am glad that .ch has disappeared and that there has been a considerable bloodbath among investors. That should deter copycats. This result already justifies being involved with News."
No one said it so clearly before: The enemy has been defeated and the raison d'être for another free newspaper is thus no longer given.
Now, just under two months later, the News Basler Zeitung and News Berner Zeitung editions will be discontinued and will appear for the last time on Friday, August 28, 2009. Basler Zeitung Medien reassessed its stake in NP News Print AG as part of the cost reviews and decided to transfer its shares to Tamedia. Espace Media is also transferring its stake in NP News Print AG to Tamedia.
So far, so good, but what happens in Zurich? Nothing at all. The News Tages-Anzeiger edition remains. Original quote from Tamedia: "This will integrate News even more strongly into the Tages-Anzeiger media network (...). With its compact news offering and its focus on a young and urban readership, the commuter newspaper should attract additional readers to the media group and increase its reach in the greater Zurich area."
In September, the Tages-Anzeiger is planning a comprehensive relaunch. Expectations are high, as the new concept is supposed to put the Tages-Anzeiger back on the road to success. This requires heart and soul, but apparently no one at Werdstrasse really believes in success. After all, a successfully renovated Tages-Anzeiger would not need an (expensive) free newspaper crutch to survive in the market and attract new readers.
Pierre C. Meier, Editor-in-Chief
[email protected]

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