Haus Hiltl in Zurich was founded in 1898. While in its early days it was known as the "Wurzelbunker", today it is on everyone's lips as the "place to be". The Hiltl is also known for its Indian specialties on a vegetarian basis. Numerous Indian guests are also regulars at Hiltl.
Ruf Lanz's latest poster and advertising motif is dedicated to this theme. Under the motto "Indian Cuisine made in Switzerland", you can see a chili that bears a striking resemblance to the Swiss Army Knife. And is likely to be just as hot...
Responsible at the Hiltl House: Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Markus Ruf (text), Lorenz Clormann (AD), Kristina Burch (consultant). Photography: Laurent Chandon.

The 22nd Jean Dumur Prize goes to the program "Temps Présent" of French-speaking Swiss television (TSR). The program is praised for its mixture of in-house research and reports, which it has been broadcasting for 40 years. "Temps Présent", together with the famous "Panorama" of the British BBC, is one of the oldest information magazines in Europe, writes the committee "Les amis de Jean Dumur" in a press release on Thursday. The first broadcast was aired on April 18, 1969.
The Jean Dumur Prize is a tribute to former TSR Head of Information Dumur, who died in 1986. The award, endowed with CHF 5,000, was first presented in 1987.
"Temps Présent"

Following the renewal of the Executive Board, Freicom is expanding its top management. As a first step, the company was able to recruit Andreas Zeller to the Board of Directors, according to a press release issued on Thursday. Zeller, Managing Director of the Compensation Fund of Swiss Electricity Works, was a member of the National Council and member of the Federal Finance Commission, member of the St. Gallen Cantonal Council, President of the St. Gallen FDP and member or President of various cantonal and federal commissions. He is also an expert in the field of social insurance. He intends to contribute his in-depth knowledge to Freicom, particularly in the area of political communication, as the press release explains further.
As of September 1, the Freicom Board of Directors will therefore consist of Reinhard Frei (Managing Director and owner), Ruth Frei (co-owner, Head of Management Services) and Andreas Zeller.

It's that time again: for the fourth time, Lürzer's Archive is looking for the 200 best advertising photographers from around the world. Art directors from advertising agencies and advertising magazines nominate the most interesting new talents in the field of photography. The nominees are then invited to submit their work. These are then presented to an international jury. The works are published in the new edition of "200 BEST Ad Photographers".
In addition, the award for the best student work was presented for the fifth time this year. Once again, the Miami Ad School Hamburg took home the prize, according to a press release. The ad was created by Juri Zaech (AD) and David Aronson (Copywriter). "The Kodak ad looks very innovative for a student campaign and is very precisely executed. (...) Nevertheless, it is simple and easy to understand. Even more so when you consider that the camera itself is actually the focus. It is very difficult to make an ad that is mainly about a product photo." This is the reasoning of Menno Kluin, the very first "Student of the Year", who was also a student at Miami Ad School Hamburg and has since made a career at Saatchi & Saatchi and Y&R New York.

Bytix has developed a website for the Federal Veterinary Office and the Krax school project of the Swiss Animal Protection STS. Neutierig.ch developed. The agency is responsible for the concept, design and development of the children's platform.
On Neutierig.ch, children can take a quiz on each animal to find out interesting facts about the animals' needs as well as their own responsibilities. And with the "Which animals are right for me?" test, they can find out which pets are suitable for them. To document their intention to treat their pets responsibly, they can download an agreement they make with their parents. They can order the free sticker sheet with the animal avatars at the click of a mouse and send their best pet photos by MMS or e-mail to the picture gallery and take part in the competition at the same time.

Valora's profit from continuing operations fell from CHF 21.1 million to CHF 18.1 million in the first half of 2009. Net sales fell by 3.7 percent to CHF 1.41 billion, as reported by SDA on Thursday. The operating result before interest and taxes (EBIT) also decreased and now amounts to 23 million francs. In the same period of the previous year, it was still 28 million francs. The net debt of the retail group, which operates kiosks in Switzerland among other things, rose by 6 million francs to just under 38 million francs.
In the second half of the year, the company intends to reduce costs by CHF 10 million. The target for 2010 is CHF 23 million. Valora also intends to cut store costs and make its purchasing more efficient. The company intends to communicate details of these measures during the second half of the year.
The Group is sticking to its target of achieving an EBIT of CHF 69 to 72 million in 2009. The annual result should be higher than in 2008 and net debt should be reduced.

Online advertising is proving to be just as effective for retailers as traditional television advertising. With a nine percent increase in sales over a three-month period, internet advertising is now bringing retailers the same success in consumer goods as TV advertising. According to the press release, this is the result of a series of recent studies by Comscore and Dunnhumby USA. While online campaigns brought the advertised brands an average increase in sales of nine percent, television advertising only achieved an average increase of eight percent.
The study examined advertising campaigns for various brands from consumer goods categories such as cereals, pizza, juice drinks, convenience products, pasta, tea, deodorants and toothpaste. Over an observation period of three months, the online advertising campaigns were able to increase sales of the respective brands in supermarkets by an average of nine percent. Around 80 percent of the Internet advertisements examined ultimately resulted in a statistically significant increase in sales. Studies on the effectiveness of television advertising carried out by Information Resources Inc (IRI) served as a comparison. This showed a significant increase in sales in 36 percent of the campaigns examined.

Adlink Media, part of Goldbach Media, and the Moneyhouse.ch website have intensified and expanded their existing partnership with a view to a multi-year collaboration. With the signing of the multi-year agreement, Adlink Media and Moneyhouse.ch will work more closely together in marketing, as detailed in a press release issued on Thursday. This includes sales and support for agencies and direct customers, as well as extended services from Adlink Media.

With the telecommunications company Sunrise, you can get landline, mobile and Internet for a flat rate of CHF 80 per month. To advertise this offer, Spillmann/Felser/Leo Burnett made a TV commercial. It deals with the central question of why you should separate something that actually belongs together. Because subscribing to just one provider for landline, mobile and Internet instead of three different ones means less effort and lower costs.
In the TV commercial, this phenomenon is dramatized using a visit to the hairdresser. Or rather, three visits to the hairdresser. A woman "gets" her hair washed, cut and styled at three different salons, clearly demonstrating to the viewer that some things simply belong together.
The commercial is now running on various stations in all parts of the country.
Responsible at Sunrise: Priska Heger (Director Marketing Communication), Anna Leutar (Marketing Communication Manager), Peter Schilde (Marketing Communication Manager). Responsible at SFLB: Maren Beck (text), Fabian Esslinger (AD), Simon Staub, Martin Spillmann (CD), Amanda Wheeler, Rebecca Krausse, Marco Chini (consulting), Suzana Kovacevic (art buying). Directed by: Rainer Binz. Film production: Solid&Hallerfilm.

Three visits to the hairdresser. from SFLB on Vimeo.

The Convention on the Rights of the Child celebrates its 20th anniversary on November 20, 2009. To mark the occasion, Unicef Switzerland is organizing an ideas competition for young adults entitled "Child Rights Contest". Participants in the competition will address the Convention on the Rights of the Child and record this in their creative contributions. It is up to them to decide in what form, for example as a poster campaign or commercial. The competition entries should explore aspects of the Convention on the Rights of the Child in greater depth - for example, topics such as protecting children from violence, discrimination or exploitation. The aim is to come up with campaign ideas that convey the Convention on the Rights of the Child to the target audience in an emotionally tangible way and anchor it in the public's consciousness.
Sponsored prize money of 3,500 euros to be won
The competition was developed together with students from the Information Technology Management (IMT) department at the University of St. Gallen (HSG) and is organized via Facebook is advertised. The actual creative process takes place at www.jovoto.com takes place. This international online platform from the Berlin University of the Arts enables people who are looking for ideas to get in touch with people who have ideas. It connects around 2,500 young creative talents with various profit and non-profit clients from all sectors. Submissions are evaluated and awarded online and directly by the "jovoto" community. The winner will receive sponsored prize money of 3,500 euros. A jury appointed by Unicef Switzerland will independently award one of the entries with a recognition prize.

Trimedia, Mmd and Grayling, three subsidiaries of Huntsworth plc, are to be merged under the Grayling brand to form a global PR agency network. As Trimedia announced on Thursday, around 830 employees at 44 locations will be advising clients in the new network at the beginning of 2010. With a turnover of CHF 120 million, Grayling will rank as one of the top 3 PR agency networks that is not part of an advertising agency network, according to the press release.
Michael Murphy, current CEO of Trimedia Communications International, will become CEO of the new company.

Bad news for the beauties of this world: the rule "the more beautiful the woman, the better the sales", also known as "sex sells", is no longer valid. An Australian doctoral student has discovered that good-looking saleswomen are so badly received by female customers that business suffers as a result. According to the study, female customers feel socially threatened by female sales staff who they consider to be more attractive than themselves. One man's joy, another man's sorrow - the era of ugliness has begun. And for all those who are beautiful, there is still the option of wearing ugly clothes and having an ugly haircut. Or, if necessary, undergo ugliness surgery.