After a thorough examination of Google's Street View Internet tool, the Federal Data Protection and Information Commissioner (FDPIC) Hanspeter Thür has come to the conclusion that the protection of privacy is not being met despite additional measures on the part of the provider. For this reason, Thür is making several recommendations to the Internet giant. If the company rejects these, Thür can appeal to the Federal Administrative Court.
Hanspeter Thür calls for Google to develop an improved solution for completely obscuring faces and license plates and to pay special attention to anonymization in the vicinity of sensitive institutions such as hospitals, schools or prisons. Recordings from private streets are to be deleted if no consent is given. Recordings from enclosed places (yards, gardens) must be removed, the camera should be mounted accordingly lower. Google is to inform which towns and villages are affected both one week before the recordings and one week before they are posted. In addition, no new images of Swiss streets are to be posted until the legal issues have been clarified.

Google disappointed - no understanding
"We were very disappointed with the position Mr. Thür took in response to our intensive efforts," Peter Fleischer, Google privacy counsel, was quoted as saying in a statement Monday. Google had met with the Federal Privacy Commissioner before and after the launch of Street View to explain the technology, he said. Today's decision is therefore regrettable, it said, and indicates that Mr. Thür is unwilling to address the solutions offered. "We will vigorously oppose any legal action." , it continues.
Regarding the concerns, Google had proposed five measures:

1. Improved blurring of license plates: Swiss license plates are unusual - compared to neighboring countries - because they are smaller and therefore harder to see, he said. Nevertheless, the technology is to be improved.
2. Improved blurring of faces: Software that has been available for a short time will be integrated into the product as quickly as possible. In principle, however, the blurring technology has already reached a high standard, he said. "We are proud of the blurring technology we have developed for Street View".
3. Dialog with stakeholders: Google meets with various groups working in sensitive areas, such as rehab clinics or women's shelters, in addition to the Federal Data Protection Commissioner. This work would be continued.
4. Sensitive places: It is taken into account that there are areas in a city that are more sensitive than others.
5. Informing the public about recording trips: Due to bad weather, traffic conditions or other unpredictable events, it is difficult to inform the public about when cars are on the road for recording. This is being worked on, he said. The current status can be here can be retrieved.

The mattress manufacturer Bico is now relying on the services of the Zurich Oberland advertising agency WVC Communications for its communications. Following a comprehensive presentation, the agency was awarded the contract for the entire advertising budget. The new image will be on display in retail outlets and trade journals at the beginning of 2010. The catalogs, brochures, Internet and POS will be coordinated step by step.

The creative minds at Z.B. Werbung have created a so-called Politett. The 24-card quartet will be smuggled into the Federal Palace from mid-September as part of a guerrilla campaign and distributed to members of the National Council and Council of States as well as to the Federal Palace press. The card game includes selected politicians and is structured like a normal quartet with various rating scales: In addition to the radicality factor, the foreign travels and the celebrity factor, the so-called "fatness factor" is also listed. "Of course, all the information was based on personal assessments," say the advertisers. The card game is actually part of the agency's in-house newspaper. However, due to the current political situation, the decision was made to distribute the quartet directly to politicians. Further launches of quartet-like games have not been ruled out and are currently being discussed.

Responsible for e.g. advertising: Denis Jeitziner. Illustration: Fabian Iseli.

Silvio Berlusconi is continuing his battle against the media. At a meeting with his Spanish counterpart, Italy's head of government once again gave free rein to his displeasure: "good information" is provided by television, while the "bad" newspaper journalists defame. A correspondent from the Madrid daily El País countered: "Does the prime minister not believe that his sex affairs are damaging Italy's reputation? And whether he was thinking of resigning? Berlusconi's rescue attempt: "The newspapers are losing credibility, circulation and advertising. That's how you go bankrupt. El País knows all about that," as the Sunday paper puts it.
Berlusconi is not a man to be trifled with. This was already evident in May, when he called on Italian companies to stop placing advertisements in newspapers he disliked. At the end of August, he sued the newspaper La Repubblica for one million euros in damages for unpleasant questions. The media magnate is even demanding two million euros from the small, financially weak left-wing paper L'Unità. In addition, around twenty editors-in-chief at television and the press have been replaced in recent months. Even the directors of bourgeois newspapers and the Catholic editor-in-chief of a bishop's newspaper have been asked by Berlusconi to change jobs.

Jung von Matt/Limmat has created three new commercials for Migros Bank. The financial services provider is advertised as an alternative to established banking institutions under the slogan "There are other ways". In the "Lift" commercial, a family can realize their dream home as they benefit from low mortgages. Each family member has their own floor in the spacious home. In the film "Price", disaster strikes every time a man turns over an item in the store to check the price. Only with the flat rate for stock exchange transactions is there no nasty surprise. In the movie "Referee", the advantages of a Migros Bank savings account are shown in the football stadium. Instead of a coin, the referee calmly pulls out a banknote to make the seat selection.

> To the "Lift" spot
> To the "Price" spot
> To the "Referee" commercial

All three films were directed by Argentinian Sebastian Alfie. The films have been on TV and online since the beginning of September.

Responsible at Migros Bank: Matthias Hunn (Head of Marketing), Corinne Freymond (Head of Marketing Communications), Nadia Smaldore (Marketing Communications Project Manager), Natalie Steiner (Marketing Communications Planner). Responsible at Jung von Matt/Limmat: Tom Seinige (CD), Samuel Christ, Dave Hugentobler (Text), Patrick Beeli, David Hanselmann (AD), Fabian Röthlisberger, Simone Jehle, Jonas Brändli (Consulting), Ilonka Galliard (Agency Producer), Sebastian Alfie (Director). Film production: Wirz Fraefel Paal. Music, sound: Jingle Jungle.

VBZ Traffic Media is using a two-stage mailing campaign to promote "advertising that gets around" to advertising and media agencies and advertising clients in and around Zurich. The agency at the airport designed the corresponding mailing for VBZ. The first stage is a personalized paper streetcar. In the second stage, the hanging boxes familiar from public transport are not left hanging for once, but sent out directly as a mailing. With this B2B approach, VBZ wants to draw attention to its advertising opportunities. The mailing will be used in September.
Responsible at VBZ Verkehrsbetriebe, Zurich: Phillip Saladin (Head of Strategic Marketing/Communications/Additional Business), Natascha Klinger (Project Manager Communications). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Patrick Linder (Text).

Swisscontent employee Corinne Dubacher has won the Swiss Text Award for her blog posts on Buerowelten.ch by office furniture manufacturer Haworth Switzerland. She was presented with the "Texterfeder" award yesterday, Saturday, at Sphères in Zurich.
The Swisscontent agency acts as communications consultant to Haworth Switzerland and was jointly responsible for the concept and implementation of the blog. Bürowelten.ch shows the human side of office life and the office furniture manufacturer Haworth Switzerland beyond materials, functional and ergonomic technology and top international design, as the agency writes in a press release. Corinne Dubacher won the "Texterfeder" award in the Website / Digital Publishing category for her personal, often ironic, but always informative articles about life and everyday life in and around the office. The "Texterfeder" is an award of the Swiss Text Award and honors once a year a work with the title "exceptionally professionally designed and excellently written".

Media Com was named Media Agency of the Year 2009 at the Media and Marketing Awards. The agency also received two further awards for individual campaigns for Braun and Mars Pedigree. A total of 11 Media Com campaigns were shortlisted for the 18 categories of the M&M Awards.
The awards were presented to the agency in the categories "Best International Corporate Branding/CSR Campaign" for the campaign for Pedigreee Adoption Drive and "Best International Launch Campaign" for Braun BodycruZer.

The reviewing and editing of self-generated content that users of online news sites send to the relevant editorial offices distracts the journalists working there from their actual tasks. This is the conclusion of a study by British scientists that was recently presented at the "Future of Journalism" conference at Cardiff University, according to Pressetext.ch. Journalists have to sift through the increasing amount of user-generated content and prepare some of it for further publication. These activities take up time that they should be spending on other tasks that they believe are more important in their job. However, news organizations would be well advised to integrate user-generated content into their online presence in order to achieve greater reader loyalty, according to Hendrik Zörner, press spokesman for the German journalists' association DJV, in an interview with Pressetext.com. Editorial control of user-generated material is important in order not to jeopardize one's own credibility. However, due to the current situation, editorial offices have already reached their upper performance limit anyway. Zörner's advice at a time when there are reports of new redundancies and pay cuts in editorial offices almost every day: You would have to hire additional workers for the added tasks. Which, Zörner concludes, will be difficult to achieve in the current economic situation.

The 5th Awards CC ceremony took place during the "Schweiz. Forum for Integrated Communication" at the School of Business of the University of Applied Sciences Northwestern Switzerland in Olten. Three Communicators 2009 for the Corporate Communications award and one Communicator for the Media Relations 2009 category award were once again presented on September 10 for innovative communications achievements. The Communicators, sculptures by Ticino sculptor Pedro Pedrazzini, went to the Weisse Arena Group, Laax, with its marketing of the LAAX winter resort, cR Werbeagentur BSW, Basel, with its integrated communication on the theme "No moonlighting. That's what everyone deserves." for the State Secretariat for Economic Affairs SECO, Berne, and the Erdmannpeisker agency with the extremely innovative communication campaign "Mammut 2.0" for the mountain sports brand Mammut.
Nominated for the prize for integrated communication this year were the agency Brandpulse with Victorinox, cR Werbeagentur BSW with the State Secretariat for Economic Affairs SECO, the agency erdmannpeisker with the mountain sports brand Mammut, the Berne Declaration with its communication on the Ilisu dam in eastern Turkey, Heads Corporate Communication with the University of Zurich, and Syngenta International with its communication project "Grow more from less".
According to the jury chairman and deputy editor-in-chief of SDA, Bern, Winfried Kösters, the Berne Declaration receives the Media Relations Award for its exemplary good media relations in the context of the Ilisu dam project in southeastern Anatolia. At the end of the 1990s, Turkey decided to dam the Tigris River with an earthen dam 1,800 meters wide and 135 meters high. The water was to be used to produce electricity. Non-governmental organizations, above all the Berne Declaration, opposed the resettlement of thousands of people in the vicinity of the dam. Germany, Austria and Switzerland subsequently imposed strict conditions as a precondition for granting a guarantee.
When Turkey failed to comply with the requirements, the three countries suspended the contracts with the supply consortium in December 2008, halting construction work that had already begun. Since Turkey did not comply with the requirements for the protection of the environment and cultural assets, the three countries finally announced their withdrawal from the project on July 7, 2009.
The proposal of the Berne Declaration: to include the region in the catchment area of the planned dam in the Unesco World Cultural Heritage. In addition, the idea that the NGO had world-renowned artists perform, linking their shows with a strong critique of the dam project. Journalistically well-prepared communiqués and classic media work ensured the NGO's leadership in the Ilisu dam project.
At this year's award ceremony, Prof. Thomas Helbling, Director of the Institute for Competitiveness and Communication ICC, welcomed around 150 communications professionals from all over Switzerland to Olten. Today, he said, successful integrated communication is a strategic competitive factor with which an organization can clearly distinguish itself from the competition in the marketplace in terms of communication, make a name for itself and achieve decisive competitive advantages. Integrated communication is now a professional, strategic and efficient craft in large companies, SMEs, non-profit organizations and public administrations.

http://www.award-cc.ch
www.weissearena.ch
www.evb.ch

A good 50 newspaper carriers from the Zuvo delivery organization went on strike on Friday morning. This time in St. Gallen. According to the unions, around 5,000 to 6,000 readers therefore had no newspaper in their letterboxes. The newspaper carriers are protesting against wage cuts.
In March of this year, Zuvo announced wage cuts of up to 20 percent. The Comedia and Kommunikation unions are fighting back. They have now called for a newspaper carrier strike in St. Gallen. Back in August, 60 Zuvo employees went on strike in Zurich.

Strike action: around 5000 subscribers in the Zurich area without a newspaper

Zuvo: Unions announce further strikes
In St. Gallen, the strikers met at the Kultur am Gleis cultural center near the old freight station in the city. The 50 or so Zuvo employees gathered there from 4.30 am to 7 am. With the strikes, the newspaper carriers want to bring about serious negotiations between the Zuvo management and the unions. As Comedia employee Hans-Peter Graf told the SDA news agency on Friday, there are currently no signs of this happening. Graf therefore does not rule out further strikes.
The company regrets that around two percent of employees did not accept an agreement reached with the elected employee representatives and went on strike illegally, Zuvo writes in a statement. At the end of August, the elected employee representatives responsible for the negotiations concluded an agreement with Zuvo. Zuvo is voluntarily providing CHF 450,000 for a fund that will be distributed as a one-off compensation payment to employees with more than five years of service. Against the background of this agreement, the strike is to be classified as disproportionate, the press release continues. Zuvo therefore reserves the right to take legal action against the unions.
In view of the far above-average delivery costs compared to the other delivery organizations in German-speaking Switzerland, Zuvo is adjusting the wages of the carriers to a market level. In future, the wage level should therefore be on a par with other delivery organizations operated by publishing houses and Swiss Post in German-speaking Switzerland. On average, the measures will lead to a wage adjustment of 9.3 percent. The measure is part of a larger cost-cutting package that also includes various optimizations in Zuvo's administration.

www.sda.ch
www.zuvo.ch

The three partners Rudolf Mäder, Silvano Stierli and Pius Zimmermann founded the company Diprint in March 2009. They want to set new standards in the field of "advertising technology, interior design digital signage" in the implementation of customer ideas from design to installation of innovative solutions, says a statement of the company. Innovative designs of POS, display and 3D advertising applications, digital signage and illuminated advertising or any combination of these possibilities are also among the company's strategic goals.

Silvano Stierli (Head of M&V), Rudolf Mäder (Managing Director), Pius Zimmermann (Head of Graphic Design).

www.diprint.ch