The Internet service Twitter will in future allow advertising in its 140-character messages. One
leaves the door open for advertising, Twitter founder Biz Stone explained on the official Twitter blog on Thursday. The change to the terms of use is being made so that advertising messages can also be sent to the approximately 45 million visitors per month.
On Twitter, users can send an unlimited number of short messages free of charge. Although advertising has proven to be a viable source of revenue for free websites, according to SDA, some experts doubt that this also applies to networks such as Twitter, where Internet users produce content themselves. After all, corporations are likely to be reluctant to promote their brand names with uncontrolled
content.

www.sda.ch

The merger to form Clientis Zürcher Regionalbank has been completed. Now the new bank name is to be made known to the public. To this end, the bank launched its image campaign and other measures. The first Clientis Zürcher Regionalbank bus left the depot of Verkehrsbetriebe Zürichsee und Oberland VZO at 09.09.09 on the dot.
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The Plot Factory agency created a special eye-catcher to anchor the new brand in the bank's target area with a full wrap on the 18-metre-long bus. The agency WVC Communications ASW in Bubikon was responsible for the design concept.

www.plotfactory.ch

TV magazine Tele is a partner of this year's Screen-up for the first time. The industry meeting for TV broadcasters, marketers and advertisers will take place for the tenth time on September 29, 2009 in Zurich. Tele will be present at the Screen-up with a competition, among other things. In addition, a 24-page special edition with the program and all information on the event and the Swiss television market will be produced.

Ten years of screen-up
www.axelspringer.ch

A balanced diet and sufficient exercise make a significant contribution to ensuring that everyone stays fit and healthy. With this in mind, the Graubünden health authority is launching a campaign developed by Clus Werbeagentur. With a website, posters, advertisements, internet banners, cinema and radio spots, children, young people and parents in Graubünden are being made aware of the importance of a healthy body weight. The campaign is part of the "Graubünden moves" action program supported by the canton of Graubünden and Health Promotion Switzerland.
With the claim "Bisch fit?", the agency lets active Graubünden children have their say in the current campaign. The focus is on everyday activities rather than top sporting achievements. For the majority of young people in Graubünden, sufficient exercise and a healthy diet are a matter of course, the agency said in a press release. The campaign is not a warning, but sets a good example. Who wants to claim that they are not fit?
Responsible at the Graubünden health authority: Denise Rudin (project manager), Markus Wolf (head of graubünden sport), Iris Monstein (head of Zepra). Responsible at Clus advertising agency, Chur: Kajo Bächle (consulting, CD ), Olivier Chauliac (AD ), Robin Keller (consulting, text, project management). Photography: Reinhard Fasching (SFH Bildkommunikation),. Radio spot production: Lou Geniuz (g-cookin).
To the spot
To the spot
To the spot

www.clus.ch
www.asw.ch

Three projects by branding agency MetaDesign have been nominated for the 2010 Design Award of the Federal Republic of Germany. The online version of the Neue Zürcher Zeitung, the "Everyday Heroes" campaign for tire manufacturer Continental and the editorial design of "mare - Die Zeitschrift der Meere" are on the list for the design trophy.
The Design Award of the Federal Republic of Germany is presented by the Federal Minister of Economics and Technology and organized by the German Design Council. It is not possible to apply for the award. Only projects that have already received national or international awards are invited to participate. A further prerequisite is nomination by the ministries and senators for economic affairs of the federal states and by the German Design Council, the most important German design institution.

www.metadesign.ch

The Havas subsidiary Euro RSCG has prevailed over TBWA in the final for the Credit Suisse global classic account. DDB, Saatchi & Saatchi and McCann-Erickson had previously been eliminated. The account holder was McCann Erickson, Frankfurt. The London colleagues from McCann Erickson were invited to the presentation competition. According to Wuv.de, only London agencies were allowed to present.
Euro RSCG already managed Credit Suisse's global budget from 2001 to 2004. At that time, the Zurich office was in charge, now it is London. A complete realignment of the communications strategy was the reason for the tender. In future, the media mix is to focus on outdoor and digital media. Everything that is shown on television is to be used efficiently for the target group, for example on Bloomberg TV.

www.eurorscg.com
wwwwuv.de

The Bund and the Tages-Anzeiger have merged their editorial offices. This is a new approach to the pièce de résistance of the political daily newspaper, domestic politics, writes the Bund on Friday. Since September 1, a joint team from the Bund and Tages-Anzeiger has been reflecting and commenting on federal politics for both papers.
The Tamedia Board of Directors has opted for this solution. The aim is for the editorial office of the Federal Parliament, which runs under the wing of the Bund in Berne, and the domestic editorial office of the Tages-Anzeiger in Zurich, together with the regional correspondents, to produce domestic pages that are able to interest a readership throughout German-speaking Switzerland beyond the respective core area, the Bund continues.
Patrick Feuz, previously Head of the Domestic Department at the Bund, is the head of the new editorial team. His team, not yet complete, includes Verena Vonarburg and Daniel Friedli - previously Tagi - as well as Markus Brotschi and Christian von Burg - previously Bund.

www.derbund.ch

At its meeting on September 9, 2009, the National Council decided on amendments to the Federal Health Insurance Act and measures to curb the cost trend. The aim of the package, which was adopted by 113 votes to 58, is to take rapid and effective measures to reduce costs in the healthcare system and thus limit the announced premium increases to an "acceptable level". According to the Swiss Direct Marketing Association (SDV), a decision was lost in the discussion and media coverage of the urgent measures that will lead to economic consequences outside the healthcare sector if the law is definitively adopted.
Art. 22 para. 1bis of the Federal Act, which was adopted by 89 votes to 87, provides for the following:
"The payment of insurance commissions in any form and the financing of telephone advertising are prohibited." This was announced by the Direct Marketing Association in a commentary on the National Council's decision on the bill. According to the National Council's Committee for Social Security and Health, at whose request the article was included in the Federal Council's draft bill, the purpose of this article is to reduce administrative costs in the healthcare sector. According to the SDV, the Commission cites the following argument: the general discussion about bonuses and commissions and the generalization of advertising calls as a "nuisance for the population".
However, the ban on telephone advertising in the proposed blanket form clearly puts one sector at a disadvantage, the SDV continued. Even Federal Councillor Pascal Couchepin spoke of a "restriction of freedom of advertising and freedom of trade" during the debate. He himself described the Commission's proposal as a well-intentioned article, but one that misses the mark.

www.sdv-asmd.ch

The promotion of contemporary design in the Canton of Bern is the main objective of the Bernese Foundation for Applied Arts and Design. With the Bernese Design Award, the Foundation honors established designers who significantly enrich the design scene with their independent design, aesthetic approach and technical know-how. In accordance with the principle of sponsorship, the prizewinner passes on 5,000 francs to a designer worthy of support. In this way, the Bernese Foundation also pursues its goal of promoting young talent.
After Hans Eichenberger in 2007 and Adrian Frutiger in 2008, this year's prize goes to the Bern-based graphic design collective Büro Destruct. The Foundation's expert committee honors the four graphic designers Lopetz (Lorenz Gianfreda), MB (Marc Brunner), H1reber (Heinz Reber) and HeiWid (Heinz Widmer) for their groundbreaking graphic works, which cover the entire spectrum of graphic design.
The award ceremony will take place on Tuesday, October 20, 2008, 6 p.m., in the Rathaushalle in Bern. Various works by Büro Destruct and Black Yard will be on display at the Bestform 10 exhibition at the Kornhausforum in Bern from January 15 to February 7, 2010. Bestform 10 will also feature works by designers who have received project grants from the Canton of Bern.

www.burodestruct.net
www.blackyard.ch

Following the bankruptcy of the free newspaper .ch, at least one shareholder and several debtors are considering a
criminal liability of the board of directors of the free newspaper, according to an investigation
of the Schweizer Journalist magazine. According to SDA, the shareholder is primarily concerned with the business conduct of the Board of Directors. Others would simply like to have their money, writes the Swiss
Journalist in its August/September 2009 issue.
The investors and management are accused of having promised a long-term commitment and failing to keep it. In addition, the newly founded company Punkt ch was not provided with sufficient capital. The transition from the old company to the new company took place at the end of 2008 and Punkt ch was entered in the commercial register in January 2009. The free newspaper .ch was discontinued in May "for economic reasons".
Several dozen debtors have registered their claims against Punkt ch, including the news agencies SDA and AP as well as the specialist media publisher Oberauer. Several transport companies and Direct Mail are also demanding money.
According to Schweizer Journalist magazine, the old company Media Punkt has not been spared either: until a few weeks ago, claims of more than CHF 11 million had been received. In brief statements to Schweizer Journalist, the major investors emphasize that they have fulfilled their obligations to the old and new companies.

www.sda.ch
www.schweizer-journalist.ch

In the discussion about the future of the media, Google has proposed a payment system to US publishers that could also be used to pay for the purchase of individual articles. With its concept, the Internet company was responding to a call from the American Newspaper Publishers Association (NAA) for ideas for media business platforms. According to SDA, other contributions came from IBM and Oracle, among others. Google's proposal is particularly interesting as the internet giant is often criticized by the media industry in connection with its news aggregator Google News.
US newspapers are struggling with a sharp decline in advertising revenue and are looking for new business models for the digital age. The industry is currently trying to implement payment models for its content on the Internet. Google wants to have its payment system, which will enable both subscriptions and micro-payments, for example for individual texts, ready next year.

Advertising remains the most important source of revenue
Google remains convinced that advertising will remain the most important source of revenue for news content. However, the text published on the NAA website states that payment models could be an important addition to this.

Following the successful integration of .nemos, Marion Marxer will leave Publicis Modem on September 30, 2009, and Pascal Urscheler, founder and co-owner of Nemos and former co-managing partner of Publicis Modem, will take over the management of Publicis Modem on October 1, 2009. Pascal Urscheler can look back on a long career in the Internet sector, according to a press release issued on Thursday. Thanks to his great understanding of brand worlds, he brings a great deal of know-how to integrated projects.
Marion Marxer joined Publicis in July 2005 as Senior Brand Director and was responsible for clients such as Swisscom, Post Finance and Migros. In January 2008, Marxer was entrusted with the development of the online agency Publicis Modem with the aim of offering Publicis clients online know-how and services as an integrated part of all communication disciplines of the Publicis Group Switzerland. With the acquisition of .nemos in spring 2009 and the subsequent successful integration into Publicis Modem, Marion Marxer made a significant contribution to the rapid development of today's Publicis Modem, which now offers a comprehensive online offering in strategy, conception, creation and production. Marion Marxer will be leaving the company at the end of September 2009.