Starting this fall, Sawi is offering the opportunity to acquire a Bachelor of Arts in Business Administration at the same time as the Communications Manager training, which is scientifically supported by Steinbeis University Berlin.
The new Bachelor's course at Sawi is part-time, just like the current Communication Manager course (KL). Thanks to a special study concept, it is precisely tailored to this course, and both courses can be completed at the same time and in addition to each other. This means that after just 2 1/2 years, students also have a Bachelor's degree, even without a prior Matura. The two-year KL course remains unchanged. The focus remains on preparation for the higher professional examination as a federally certified communications manager and for the SAWI diploma. What is new is the possibility of obtaining a Bachelor's degree at the same time. However, the prerequisite for this is training as a SAWI communication manager.
The new course offers various advantages, according to a press release: the Bachelor's degree is an internationally recognized title. This means that students are admitted to Master's and MBA programs worldwide. In addition, this Bachelor's degree provides proof that, alongside an excellent communications education, you also have a broad knowledge of business administration.
The training can be started in October 2009. This means that the Sawi diploma in communication management and the federal diploma will already be available in fall 2011. The Bachelor's degree course, including the Bachelor's thesis, can be completed in spring 2012.

The regular survey with a selection of journalists from German-speaking Switzerland with a focus on Zurich took place for the second time this year. The respondents work for a wide variety of media and at different levels of responsibility. Due to the small sample size, the results are without percentages and do not claim to be representative, as stated in a press release.
The findings from the survey on the economic situation show an ambivalent picture: looking back on the UBS case, around half of the journalists surveyed agree with the call for political measures to limit the size of Swiss companies, such as banks. There are also two equally strong opinions on the future political situation in Switzerland: Around half expect an increase in polarization in the Swiss party landscape, while the other half anticipate a strengthening of the political center. At the same time, two thirds of journalists believe that Federal Councillor Eveline Widmer-Schlumpf's chances of re-election are intact.
Only very few journalists are dissatisfied with the professional environment. It is remarkable that around half of those surveyed are not supported at all by their employer when it comes to further training.
Mediascope is an owner-managed communications agency in Zurich specializing in media relations. Its clients include various companies, some of which are listed on the stock exchange, from a wide range of economic sectors.

Journalistic content on the Internet should be better protected. Swiss publishers want to campaign for this at a political level. They are calling for corresponding regulations to be included in legislation. Copyright is extremely important for publishers, said Michael Ringier on Friday at the annual conference of the Swiss Press Association in Interlaken, according to SDA. Every counterfeit Louis Vuitton bag is confiscated at customs. However, journalistic content is still not protected. The problem will not be solved in Switzerland. International agreements are needed. Ringier called on the publishers' association to take action beyond national borders.
Advertising on the Internet is becoming increasingly important for publishers. It should remain in the hands of publishers in the future, said publisher president Hanspeter Lebrument. In an initial reaction, the Federal Council had confirmed this position of the Swiss publishing houses.
Rejection of relaxed advertising regulations for SRG
However, a report by the Federal Office of Communications now states that SRG should be allowed to advertise online for sport and entertainment.
The publishers clearly oppose such attempts. The SRG, which is financed with public funds, must stay out of this, said Lebrument.
In a statement to the publishers, SRG Director General Armin Walpen pointed out that the Federal Council would have the final say. The government will decide how SRG will be financed in the future. The publishers understand that the SRG must be present on the Internet. However, its presence should be limited to its own radio and TV broadcasts. "Advertising is absolutely out of the question," emphasized Pietro Supino, Chairman of the Board of Directors of the Tamedia Group.

Advertising investment continued to fall in all advertising categories in August. The Publicitas index for advertising expenditure in the daily press fell from 77.6 to 76.4 points, despite the same circulation figures as in the same month last year. National advertising customers such as major distributors and banks remained very cautious, Publicitas reported on Thursday according to SDA. Only a few sectors, such as the insurance industry, are placing more advertisements again.
The number of job advertisements in August was half that of the previous year. The job advertisements sub-index fell from 132.2 to 124.2 points. Real estate advertisements also declined. The real estate advertisements sub-index fell from 60.1 to 59.4 points. Publicitas attributes this to the lack of properties for sale. The number of properties for rent is also falling, but to a lesser extent.

The range of petrol station stores is part of the modern lifestyle. It meets the shopping needs of night owls, but above all of people who have to work at night. However, night-time opening hours are sometimes politically controversial. Lesch+Frei Zurich was commissioned by the Petroleum Association to develop an image campaign for petrol station stores. The agency's strategy: to show how many people are happy to have a place where they can do their essential shopping quickly and conveniently night after night. Or can take their snack break, even if it's at four in the morning. Accordingly, the implementation combines an inviting night-time image of a petrol station and store with correspondingly direct statements.
The campaign is being launched this week with advertisements and posters in the greater Zurich area.
Responsible at the Petroleum Association: Dr. Rolf Hartl (Managing Director), Tülay Ergin (Advertising Manager). Responsible at Lesch+Frei: Peter Lesch and Thomas Lüber (CD and text), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Barbara Meier (polygraphy), photography and image processing: Scheffold.Vizner.

Tui Suisse is entering into an e-marketing cooperation with the Goldbach companies Orange8 Interactive and Adlink Media. The collaboration will focus on display campaigns, search engine marketing and e-newsletters, as detailed in a press release.
In the travel business, the importance of interactive electronic media for customer acquisition and loyalty is constantly increasing. Tui Suisse has therefore decided to cooperate with the Goldbach Media Group in this area. In particular, the Orange8 Interactive (Biel and Küsnacht) and Adlink Media (Küsnacht) units will provide TUI Suisse with substantial e-marketing support. The collaboration, which has already begun, will focus on the development and implementation of online tools such as display campaigns, search engine marketing and optimization as well as e-newsletters. According to Markus Wyler, Head of E-Commerce Tui Suisse, the travel company opted for Orange8 and Adlink Media because of their successful experience to date and the impressive performance and portfolio of Goldbach Media's online offerings.

The Swiss Syndicate of Media Professionals SSM regrets the rejection of the appeal by the Federal Administrative Court against Radio Energy. In order to safeguard jobs, an FM transitional solution must be found until Radio Energy Zurich can continue broadcasting on DAB+, according to a press release issued on Friday. The SSM is calling on all parties involved to quickly offer their support for the transitional solution. The future of Radio Energy employees should no longer remain uncertain.
"The latest decision in the battle for concessions is another lamentable result of a failed concession awarding process. Despite ostensibly clear rules, the interpretation and evaluation of the various concession applications was often not transparent, which resulted in corresponding appeals," it continues. From the SSM's point of view, the concerns of employees were given too little weight in the criteria and in some cases assessed in a very questionable manner. "At least now, in times of crisis in which the media are also severely affected, Bakom and the Uvek must protect the employees and quickly offer a hand for the desired transitional solution." For almost a year, the employees of Radio Energy have been working and living in uncertainty about their professional future. Despite great enthusiasm for the station, this situation is grueling for the employees. Positive facts must be created quickly and jobs must be saved. The SSM therefore welcomes and supports all of Radio Energy's efforts to fight for its continued existence.

On October 22, the ADC admissions committee will decide who will be admitted to the club. According to Markus Gut, who is responsible for new members, the criteria for admission are the same as in previous years: Once again in 2009, only those who have made a substantial creative contribution to several award-winning works or who have otherwise achieved outstanding results in the field of advertising or design will be accepted.
Anyone wishing to apply for ADC membership should send a portfolio in A4 format of award-winning or award-worthy work and a DVD with the best TV or radio spots by October 19 to the office: Art Directors Club, Oberdorfstrasse 15, 8001 Zurich.
This year, the admission committee is composed as follows: The co-chair Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann, the board members Daniel Krieg, Valentina Herrmann, Andreas Prokesch, Urs Schrepfer and Geri Aebi. As well as ADC members Petra Bottignole, Remy Fabrikant, John Leuppi, Patrick Senn and Markus Tränkle.

The canton of St. Gallen is introducing a nationwide program for the early detection of breast cancer in women over 50. Ammarkt was awarded the contract to develop the entire communications package, as the agency announced on Friday. From finding a name and developing the corporate design to the campaign for the St.Gallen-Appenzell Cancer League's mammography screening program, Ammarkt is developing solutions that will be presented to the public by the end of the year.
The Kneipp Hof Dussnang rehabilitation center was acquired as a second new customer. Ammarkt is currently working on the redesign and corporate identity. The new appearance will be on display from December 2009.

Jung von Matt is acquiring a stake in the Czech creative agency Kaspen, which will be called Kaspen/Jung von Matt in future. As coordinator for the new CEE tasks, Jung von Matt has been able to win over the former BBDO/PKP boss from Austria and current IAA President Max Palla, according to a press release. He will manage the new CEE cooperations from Vienna.
Kaspen/Jung von Matt currently has 32 employees working for clients such as Budejovicky Budvar (Budweiser Budvar, Pardal), Kofola (No. 1 soft drink) and Hyundai Motors Czech. The Kaspen agency was voted "Agency of the Year" in the Czech Republic for the third year in a row in 2008 and is one of the country's leading creative agencies, according to the press release.

The Zurich-based private radio station Energy (NRJ) will definitely not receive an FM broadcasting license. This was decided by the Federal Administrative Court, thus supporting the decision of the Uvek, as the broadcaster reported on Friday. However, Radio Energy Zurich is continuing its fight. An interim FM solution is now to be worked out through political channels. This would one day enable a seamless switch to DAB+ digital technology. According to a study, an FM transitional solution is possible and is also supported by the SRG, as Marc Walder, Managing Director of Ringier Switzerland, explained to the media in Zurich, according to SDA. SRG is prepared to move DRS2 to a fourth FM frequency in the Zurich area. Energy could then continue broadcasting on FM for the time being.
According to Walder, however, the transition period until the switch to DAB+ is likely to be several years. In order to make this solution possible, contact will be made with the Federal Office of Communications and Media Minister Moritz Leuenberger. According to Walder, it cannot be in the Minister's interest for a commercially successful broadcaster to have to cease broadcasting at the end of the year and for 60 employees to lose their jobs. These employees had done an excellent job, said Dani Büchi, Managing Director of Energy Zurich.
Christophe Montague, CEO of co-shareholder Energy International, also appealed to the politicians. Until now, Switzerland has been a safe haven for foreign investors. Now politicians should set an example and work out solutions for 277,000 satisfied listeners and investors.
Radio 1 delighted with definitive license
In a press release, the Zurich-based broadcaster Radio 1 expresses its satisfaction with the decision of the Federal Administrative Court, which definitively confirms the license granted by the Federal Office of Communications (Bakom) for the Zurich-Glarus region. According to the press release, Radio 1 will be able to cover a larger part of the broadcasting area of 1.4 million people from Uetliberg in the coming weeks. The overall expansion will take place over the course of next year. The technical planning is already well advanced.

Since 1893, when Zurich was forming into a big city, the Statistics Office of the City of Zurich has been active and become indispensable for its inhabitants. For the pastor and enlightener Johann Heinrich Waser, however, statistics became life-threatening. After he tried to prove with extensive statistics that Zurich's city fathers were embezzling funds, he was beheaded on May 27, 1780. Today his portrait hangs in the meeting room in the "Haus zum Napf", where Statistik Stadt Zürich celebrates its 100th anniversary on September 18. To mark the occasion, TBWA\PR has produced an image brochure to draw attention to this important service. According to the press release, bold and surprising illustrations were deliberately chosen to lighten up the statistics, which are considered dry, with a touch of irony.
Responsible at TBWA\PR: Ingrid Notter (management), Werner Schellenberger (AD), Peter Bietenholz (text), Simona Mink (DTP), Toni Rubera (image editing), Christina Hengstmann (art buying) Philipp Graf (print production). Photos: Markus Weber, Zurich, Cover: Generaldirektion Kulturelles, Erbe Rheinland-Pfalz, Direktion, Landesmuseum, Koblenz. Photo: Axel Thünker, Haus der Geschichte, Bonn.