The posters advertise the capsules, with a wink at the Nespresso advertisement: "Denner, was suscht?".
Responsible at Denner: Huanita Wenger (Head of Advertising), Nicole Schöwel (Head of Corporate Communications). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility), Jürg Waeber, Nina Vetterli-Treml (text/conceptGian Maurizio (art direction), Andrea Vizzarro (consulting), Jonas Kuhn (photography). Litho/Production: Detail AG.Media: Nina Rolle (JBW Media).

Of this total, 14.1 million francs were spent on job advertisements (+14.0 percent), as detailed in Friday's communiqué. Real estate advertising (CHF 5.1 million) was down 3.1 percent, while commercial/other advertising (CHF 141.0 million) increased by 13.2 percent. Leaflet inserts (CHF 12.8 million) recorded an increase of 1.4%.
By media type, the daily press (+15.8%), the specialty press (+25.5%) and the trade press (+13.1%) recorded above-average growth. Only the regional weekly press (-3.6%) and the Sunday press (-8.7%) recorded losses, with one more Sunday in the same month of the previous year.
had fallen.

The young team led by Stefanie Weber and chef Sascha Berther was awarded a Michelin star in November, just six months after starting work at the traditional Bernese restaurant. The aim of Hofer Kommunikation is to continue this success story with a new and integrated communication strategy.
The first works will be on display in spring 2011.

The back office will remain with the existing Tilllate team. Adextra, which specializes in marketing, was founded in May 2010 by Roger Blaser, who has many years of experience in online marketing. Dominik Lämmler will join Adextra as a second partner in January 2011. Until the end of 2010, he will manage the advertising market of the Newsnetz network of Baslerzeitung.ch, Bernerzeitung.ch, Derbund.ch and Tagesanzeiger.ch.

The SRG Board of Directors has appointed 43-year-old Marco Derighetti from Ticino as Director of Operations and member of the Executive Board. In this new role, he will assume company-wide responsibility for systems, technology and national projects in the areas of production, IT, support and real estate, according to the press release.
Derighetti has been responsible at RSI since 2002 for the strategic orientation of technical systems and for the planning and realization of new technical systems. He previously worked as a development engineer and head of the fire control technology department at Oerlikon Contraves and was an assistant at the Institute for Automatic Control at ETH Zurich.
The Executive Board, which has been significantly reduced to seven members, consists of CEO Roger de Weck, Finance Director Daniel Jorio, Operations Director Marco Derighetti and the four Regional Directors Dino Balestra (RSI), Gilles Marchand (RTS), Rudolf Matter (designated Director SRF) and Mariano Tschuor (RTR).
In addition, the 47-year-old Walter Bachmann from St. Gallen has been elected by the Board of Directors as Secretary General of the General Management and Executive Board. From 2005 to September 2010, the media lawyer (HSG) headed up the Swiss Television (SF) Multimedia Center in Zurich, which he set up, after which he was responsible for sponsorship, advertising and license sales as Head of Marketing and Partnerships. According to SRG, the new General Secretariat includes the three staff units Strategy Development, Market Research and Program Quality, Risk Management and Reporting as well as Legal Services. Walter Bachmann will take part in the
management meetings.

As part of the two continuing education courses, students put together their study content according to their individual needs. Strategic Communication and Corporate Communication are as much a part of the timetables as Online Communication and Marketing, Brand Management or Sales and Distribution Management. The diploma certifies students' ability to perform management functions in the areas of communication, marketing, brand management and sales.
The graduates of the MAS Communication Management: Pascal Bünter, Schafisheim; Helene Geiser, Zollikon; Alain Gozzer, Thalwil; Philipp Hartmann, Lucerne; Ralph Heidemann, Rotkreuz; Nicole Hermann, Buochs; Daniel Kottmann, Feuerthalen; Reto Meister, Zurich; Alessandra Pisano, Lucerne; Branko Radovinovic, Zurich; Cesar Rivera, Rotkreuz; Urs Schaad, Cham; Jürg Steudler, Zurich; Heidi Stöckli, Lucerne; Christopher Straumann, Zurich;
Evelyne Vogel, Lucerne; Evita Winiger, Lucerne.
The graduates of the MAS Brand and Marketing Management: Raffaella Arcuri, Lucerne; Marco Arnold, Zurich; Sacha Bommeli, Rüfenacht; Maurus Bucher, Lucerne; Dushka Bukvic, Zurich; Gregor Dietrich, Sempach; Petra Durrer, Lucerne; Daniel Faes, Dübendorf; Thomas Frei, Zurich; Samuel Fueter, Emmenbrücke; Susanne Haas, Sursee; Daniel Hediger, Gränichen; Marcel Jegerlehner, Münchenbuchsee; Alexandra Karpf, Zurich; Marc Pfyl, Zurich; Christian Portmann, Stansstad; Sabine Stauffer, Uetikon; Judith Teunissen, Cologne (DE); Angela von Deschwanden, Lucerne.

Edipresse and AZ Medien are not changing the advertising rates of their newspapers and magazines as of 2011. Ringier Deutschschweiz, Axel Springer Schweiz and Ki-Media are also leaving their advertising rates at the current level. Only their up-and-coming titles Blick am Abend, SI Style, Beobachter Natur and Bon à savoir will see gentle price increases in line with the respective gains in reach. In terms of advertising rates in 2011, the impression could therefore be of a zero round.
But appearances are deceptive. Because at least a third of the 110 press titles listed are making either open or hidden rate increases. This applies in particular to the Tamedia titles Finanz und Wirtschaft, 20 minutes and Schweizer Familie as well as the member press of Migros and Coop. They all reported significant losses in reach in Mach Basic 2010 2 compared to the previous year, but continue to charge the same amount as this year for their reduced output. And in some cases even more: 20 minutes, for example, is daring to increase its advertising price by 7.3 percent despite a 6.1 percent drop in reach in French-speaking Switzerland. At the thousand-reader price (TLP) level, this corresponds to an increase of 14.3 percent. However, Marcel Kohler, Managing Director of 20 Minuten, does not see this as a problem: compared to its competitors in French-speaking Switzerland, 20 minutes is still very cheap in terms of TLP, he says. True, the TLPs of most paid and free weekly newspapers in French-speaking Switzerland are several times higher. What's more, two other titles are even cheekier when it comes to TLP increases: PME Magazine (+18.5 percent) has the steepest TLP increase, followed by Finanz und Wirtschaft (+15.7 percent). The Tages-Anzeiger and Basler Zeitung also saw astonishing price increases. On the one hand, both titles are introducing the standard rate for black-and-white and color advertisements, but on the other hand they are also increasing their page rates by 10 and 12.7 percent respectively without an approximate increase in performance. At Tagi, this results in a TLP surcharge of a whopping 13.5 percent, while at BaZ it increases by 8.8 percent. This does not take into account the current 1,800 BaZ subscription cancellations.
Speaking of uniform rates: what has long been familiar to magazines is now also finding its way into newspapers. Zentralschweiz am Sonntag, for example, already started with a standard rate, followed a year ago by Le Temps as the first western Swiss title, and now the idea is being copied by the Neue Luzerner Zeitung, Coop-Presse and Bündner Anzeiger in addition to Tagi and BaZ. Südostschweiz is clearly also aiming for the same goal, albeit in small steps.
If we have mainly been talking about price increases so far, it should also be mentioned here that some titles are acting in an exemplary manner. Readers Digest, for example, is reducing its rates in line with the significant loss in reach. Other titles such as WOZ or TV8 are increasing their prices, but the percentage increase remains below the growth in readership. Still others are keeping their rates at the current level, even though they have been able to gain considerable readership. The latter include Stocks and LImpartial (13 percent growth in readership each), Freiburger Nachrichten (12.5 percent) and Gesundheits-Tipp (11 percent). Their TLPs fell accordingly.
Markus Knöpfli
This article is from the current print edition of Werbewoche.
> Tariffs part 1 (pdf)
> Tariffs part 2 (pdf)

According to Markus Wiegand, editor-in-chief of the industry magazine Schweizer Journalist, the two authors of the Mamablog have managed to occupy a niche with the topic of family that is neglected in the traditional media, SDA reported on Thursday. The Tages-Anzeiger online portal launched the Mamablog in March 2009. Binswanger still writes for the Mamablog. The 42-year-old Althaus took over as editor-in-chief of the monthly magazine Wir Eltern on September 1.
The title of "Editor-in-Chief of the Year" goes to Susan Boos, who works for the left-wing weekly WoZ. "Political Journalist of the Year" goes to DRS editor Caspar Selg, while the "Newcomer of the Year" award goes to Weltwoche journalist Daniel Glaus. The jury chose freelance author Daniel Ammann as "Business Journalist of the Year". Among other things, he has written the book Marc Rich - King of Oil. This year, the title of "Sports Journalist of the Year" goes to freelance author Walter de Gregorio.
Every year, Schweizer Journalist magazine presents awards for outstanding journalistic achievements. The "Journalists of the Year" are determined on the basis of an internet survey with 1550 participants. The other prizes are the result of assessments by a jury of 25 experts.

EQ Images is a subsidiary of Keystone (70%) and three minority shareholders (30%). Due to the immediate discontinuation of Sportwoche and the football magazine Eurosoccer at the end of October, the Board of Directors of EQ Images was forced to carry out a major restructuring, as detailed in a press release issued on Thursday. This led to the dismissal of several employees. In the course of this process, the previous managing director and co-founder of EQ Images, Andy Müller, also decided to leave the agency.

Mager has been working in the communications industry for 15 years (for companies such as Swatch, Ikea and Farner PR). The 38-year-old from Fribourg brings international clients from the extreme sports scene and the fashion industry with him for a successful start, as detailed in a press release. Further national mandates are on the horizon for the coming financial year. "We have made no secret of the fact that we have wanted to hire Klaus Peter Mager for some time. Now we are both proud and delighted that he has chosen us. We have known each other privately and professionally for many years and greatly appreciate his experience and expertise," says Stefan Herrmann, a long-standing partner at By the Way Communications.

Alex Duphorn is a proven expert in television advertising, according to a press release. He has worked in Germany since 1993 as a marketing manager for various large private television stations such as IP Deutschland, MTV Networks and Seven One Media and knows the needs of all stakeholders in the industry from over 16 years of experience. He will take up his position at Goldbach Media on April 1, 2011.