Professions in the fields of design and communication have a greater impact on our everyday lives than you think. The new campaign for the GDK Design School Zurich illustrates this fact in a very practical way directly on the object: Who actually turns a sheet of paper into a poster? Who transforms an empty room into a production? Or a screen into a user experience?

The new GDK campaign aims to motivate school leavers to turn their design talent into a career and establish the GDK Design School Zurich as a provider of preliminary courses and vocational training in design.

The campaign will start in mid-March with a poster display in Zurich, Winterthur, Eastern Switzerland and Aargau. At "Grafik 16" in the MAAG hall, the GDK Design School also wants to cause a stir with a painting campaign by Fredinko.

Responsible at GDK Design School Zurich: Hans Tanner and Christoph Burkart (overall responsibility). Responsible at /herrmann: Valentina Herrmann (Art & Creative Direction), Beat Egger (Concept & Text), Zsigmond Toth (Photography), Starcom Mediavest Group Zurich (Media), Fredinko (Painting Action).
 

The competition promises super-fast Internet, but cannot deliver the high bandwidths everywhere outside the central areas. Quickline is quite different: 200 Mbit/s is the minimum even on the most remote Internet connection, according to a statement on Tuesday.

Gestalt Kommunikation puts this in the spotlight in an uncompromising campaign. At the center is a spot in a barbershop, which forms the conclusion of a cinematic campaign trilogy.

It was filmed in an authentic setting in a real barbershop. The campaign is now running in Quickline's distribution area. The measures: Cinema spots, Internet TV spots, digital out of home spots, passenger TV spots, posters and POS measures.

The NZZ Media Group is increasingly leveraging synergies with its Austrian digital product NZZ.at. The focus is on integrating NZZ.at into the technical infrastructure and into the parent company's new data-driven marketing systems and processes.

Vienna and Zurich will also work more closely together editorially. In the future, international topics will be covered by the NZZ editorial team in Zurich with its worldwide network of correspondents, while the editorial team in Vienna will concentrate even more on those Austrian topics relating to politics, business and society which, according to studies of user behavior, attract particularly great interest.

Nine redundancies

Due to closer ties between Zurich and Vienna in the areas of technology, marketing and editorial, nine NZZ.at employees will leave the company by September, the company announced in a statement Tuesday. "We are not terminating any of these employment relationships in the short term," it said. NZZ Media Group is taking its responsibility as an employer seriously and is supporting colleagues in this change process," said Anita Zielina, editor-in-chief of New Products at NZZ. Michael Fleischhacker will remain Editor-in-Chief of NZZ.at.

NZZ.at has established itself well as a liberal voice in the Austrian media market within its first year of existence, it continues. This is demonstrated, for example, by the close interaction with several thousand subscribers and the regularly booked-out club evenings. CEO Veit Dengler emphasizes the long-term commitment of the NZZ Media Group in Austria: "The investment in Austria is part of our product and internationalization strategy. Austria is and remains an important market for NZZ. With this new setup, we are securing the future of NZZ.at."

The economic slowdown and the ongoing structural change led to a 4.5 percent drop in sales to 1.06 billion Swiss francs, the Zurich-based media group announced on Tuesday. Earnings before interest, taxes, depreciation and amortization (EBITDA) increased slightly to 243.4 million francs compared to 240.7 million francs in the previous year.

Earnings before interest and taxes (EBIT), on the other hand, fell by around 23% to around CHF 130 million. This was due to impairment losses on goodwill amounting to around CHF 40 million. The need for impairment was mainly due to the poorer than expected business performance in 2015 in the Publishing Regional and National business divisions and at individual digital companies, as well as the subsequently adjusted growth forecasts.

The bottom line was an increase in net profit of 109 percent to CHF 334 million. This was due in particular to a revaluation gain resulting from the transfer of Search.ch to a joint directory company with telecoms provider Swisscom.

Employees also benefit

The employees should also benefit from this: Tamedia will pay all employees a bonus of CHF 6,200 for a 100 percent workload. The bonus is reduced accordingly for part-time employees. The Group is spending a total of 14.9 million francs on this bonus. Those responsible are not stingy with themselves either: Tamedia CEO Christoph Tonini receives remuneration of six million francs - twice as much as in the previous year.(SDA)

The two certificate courses, which lasted around five and seven months, not only included a lot of input and exercises, but also project work and final theses. These were briefly presented by the authors at the event.

CAS Specialized Journalism

Further training in specialist journalism has been available at the MAZ for decades. Those who invest in this continuing education program acquire expertise in the entire spectrum of the journalistic craft. The CAS is recommended by the Association of Swiss Specialist Journalists SFJ.

Degrees in CAS Specialized Journalism (Head: Frank Hänecke) including topics of the final theses:

- Thomas Bättig: "ON TARGET - Competence in air warfare analysis"

- Jutta Berger: "A new media strategy for the Swissgenetics Reproduction Team: die-fruchtbare-Kuh.ch"

- Lisa Bose: "Ornis - quo fugis?"

- Nathalie Dubois: "Expansion of Pro Tier's media strategy to include the children's magazine 'ProTier Piccolino' and cross-media channels"

- Jörg Eigenmann: "Kick-off for half two - Strategic repositioning of the 'Hälfte' media service"

- Noah Gautschi: "Media strategy for the SchreinerZeitung"

- Heike Geschwindner: "'Blog in Print' - Making posts from the gerontology blog accessible to people far removed from the Internet"

- Simon Gröflin: "PCtipp - the PC magazine that everyone understands"

- Tobias Kühn: "fodmampf.ch - Media strategy for a blog about the low FODMAP diet"

- Gabriela Küng: "Website optimization UFA-Revue"

- Dr. Uwe Messer: "Trade magazine g'plus goes into the future"

- Daniela Oegerli: "Riesco gastronomy and building and automotive technology - integration through work"

- Evelyn Pesentheiner: "Campus Süd - The somewhat different school magazine"

- Karin Roth: "Focus on SMEs in real estate"

CAS Science Journalism

The CAS in Science Journalism, which has been offered since 2005, provides academics with a solid foundation in how to communicate complex content from the world of science, research, medicine and technology to a broad audience in an attractive and understandable way. The course has a very practical structure and is supported by the Swiss Academy of Sciences (SCNAT).

Degrees in CAS Science Journalism (Head: Beat Glogger) incl. thesis topics:

- Amanda Arroyo: "Cocaine doesn't just harm addicts"

- Christian Bauer: "Food in the eco-check"

- Liliane Brunner: "Swiss electricity from desert air"

- Beat Henrich: "Protons - an effective form of radiation medicine"

- Martina Polek: "The time of death is hidden in the ground"

- Magdalena Seebauer: "Small details with great significance"

- Nina Thürlimann: "Photo trap exposes hibernators"

- Silvia Vonlanthen: "One breath to the limit"

- Manuela Weber : "The secret of a saint revealed"

The next CAS Science Journalism starts in August 2016, the CAS Specialist Journalism in September 2016.
 

Dar-vida has started the new year with two new products under the slogan "Full of grain, full of smart": "Dar-vida extra fin Chia & Quinoa" and "Sandwich Apricots & Yoghurt". Erdmannpeisker has developed a campaign theme for each in the already established illustration style, which presents Dar-vida as a smart snack.

In order to address new target groups, a campaign was also carried out in various fitness centers in German- and French-speaking Switzerland, with two target group-specific motifs and an additional sampling.

Responsible at Dar-vida: Karin Strik (Head of Brand and Product Management). Responsible at erdmannpeisker: Gabriel Peisker (CD) Christina Weisser (AD), Rainer Neusius (consulting).
 

As part of International Women's Day, the organization Inspiring the Future conducted an experiment at an elementary school in the UK. 20 children were asked by the three substitute teachers Lucy, Tamzin and Lauren to draw firefighters, doctors or pilots. The result: the children drew 56 men - and only five women.

To ensure that the schoolchildren are not later restricted by such stereotypes in their choice of profession, the organization regularly seeks volunteers to talk to the children about their professions and such prejudices. Like the three "teachers" Lucy, Tamzin and Lauren, who are actually a firefighter, surgeon and pilot.

The agency Mullen Lowe London is responsible for the campaign and supports the organization pro bono. (sis)
 

And this is what the quality label created by Ammarkt stands for: the "Four B's" - the Bico success formula. Because all mattresses are tested for the four central quality features "Bico Ergonomics", "Bico Climate", "Bico Durability" and "Bico Hygiene". The "Four B's" give customers the certainty of getting "ä tüüfä gsundä Schlaaf".

The campaign dramatizes this product advantage with a new visual world, testimonials, and a gentle adaptation of the familiar claim. This was achieved through TV commercials, advertisements, a new website and various online measures. The agency also developed product catalogs for customers and retailers.

Responsible at Hilding Anders: Melanie Dietiker (Marketing Manager / Member of Management), Heidi Pazanda (Brand Manager). Responsible at Ammarkt: Sascha Fanetti (creative direction), Christof Müller (art direction), Aron Herz (text), Andrin Rohner (graphics), Patrizia Mazzucchelli, Tabea Grüninger (consulting) Marcel Odermatt (overall responsibility), Sven Germann (photography), Shining Pictures (film production), Marco Lutz (screenplay and director), Ralph Bätschmann (director of photography), Sophie Toth (line producing).
  
 

The National Council narrowly rejected a postulate by Prisca Birrer-Heimo (SP/LU) by 97 votes to 88 with 4 abstentions.

The Health Insurance Supervision Act, which provides for self-regulation of health insurance companies with regard to telephone advertising, has been in force since the beginning of the year. However, Birrer-Heimo, President of the Foundation for Consumer Protection (SKS), found that there were justified doubts about the functioning of self-regulation.

Such self-regulation was already in force from June 2011 to the beginning of 2014, but the Alliance of Consumer Protection Organizations still received several thousand complaints a year, said Birrer-Heimo. The effect of the measures must be examined so that further steps can be taken if necessary.

The Federal Council also spoke out in favor of the postulate. However, Health Minister Alain Berset pointed out that a certain transitional period was necessary. Only in two or three years' time would it be possible to take stock.

The postulate was opposed by the right. Sebastian Frehner (SVP/BS) argued that it was wrong to go over the books now. The new Health Insurance Supervision Act, in which self-regulation was anchored, had not been in force for long. Moreover, it was a typical case of self-regulation, as is often the case in Switzerland. (SDA)

The Alpine World Ski Championships are the most important championships in alpine ski racing and take place every two years. St. Moritz 2017 is already the fifth major event of this kind for the Engadin, after 1934, 1948, 1974 and 2003. The event also has a long tradition at the St. Moritz communications agency Spot Werbung: it was responsible for the website for the 2003 World Ski Championships and is now once again the official supplier for the 2017 World Ski Championships website. Stmoritz2017.ch focuses on various social media channels in addition to important updates such as live tickers and results during the event. The organizing committee is completely dispensing with traditional news and communicating about the event exclusively via social networks. All fan posts with the hashtag #stmoritz2017 will also be published on a "social wall".

Sunrise Home offers the fastest Internet and digital TV at home. The digital TV offer was already voted the best TV offer in Switzerland by Bilanz readers six months ago. TBWA now realized the second campaign for Sunrise Home, which follows the guiding principle that no spectacle is needed if the product speaks for itself. From this point of view, there is no need for Roger Federer, who puts the product benefits in the spotlight. The spectacular chase with the T-Rex forms a dramatic contrast to the sober but all the more convincing product benefits.

The first film already generated more than 8.5 million contacts worldwide via Roger Federer's Facebook account. And the second film has already attracted more than 2.3 million fans online in the first two days. In addition to the TV spot, the integrated campaign, which will run until mid-April, also includes posters, print, a microsite, other online measures, and POS and CRM advertising media.

Responsible at Sunrise: Timm Degenhardt (Chief Commercial Officer), Fabrice Allegro (Executive Director Marketing), Minh Dang Nguyen (Senior Manager Brand Strategy & Communication), Daniela Barth, Linda Forster, Barbara Hasenböhler, Andreas Jäggi, Sandra Seydel (MarCom), Uri Barasch, Marc Halm, Beat Kronenberg, Sanja Rikanovic (Online Customer Experience). Responsible at TBWA\Zurich: Matthias Kiess (CEO), Simon Rehsche (Strategy), Petra Zehnder, Alexandra Kellenberger, Vanessa Welti (Consulting), Bruce Roberts, Cyrill Wirz, Tizian Walti, Bettina Klossner, Stephanie Seematter, Michel Kissling (Creation), Ilonka Galliard (Art Buying); responsible at Chocolate Films: Marcel Langenegger (Director), Michela Trümpi (Producer), Ueli Steiger (DOP). Responsible at MPC Paris: Franck Lambertz (VFX Creative Director), Greg McKneally (CG Supervisor), Ellora Chowdhury, Quentin H. Martin (VFX Executive Producer), Sophie Lebreton, Goutham Hampankatta (VFX Producers). Responsible at Jingle Jungle: Gregor Rosenberger (Audio Engineering). Responsible at Great Garbo: Diego Baldenweg, Nora Baldenweg, Lionel Baldenweg (Music). Photography: Stephan Schacher (photographer). Responsible at Detail: Ferco Dregelyvari (image processing). (pd)