The journalists of Impressum, Switzerland's largest organization of media professionals, elected a new central board at their delegates' meeting on March 18, 2016. Christian Campiche, journalist, author and publisher of the online magazine La Méduse, remains president. Emiliana Salvisberg, previously a member of the board, was elected vice president. She is an editor at the Zofinger Tagblatt. Edgar Bloch (freelance journalist, Lausanne), Jean-Luc Wenger (journalist of the satirical magazine Vigousse) and Sarah Ganzmann (editor of BaZ and freelance journalist) were confirmed in office. Newly elected were Natascha Fioretti (freelance journalist, Lugano) and Viktor Parma (freelance journalist, book author).

According to a statement, the Assembly of Delegates regretted the resignation of the previous Vice President Vito Robbiani (video journalist, Ticino). Professional and private reasons forced him to take this step. He was honored with applause for his many years of service.

An eventful time awaits the new board: On the one hand, the previous Impressum bodies have persuaded the general meeting of Schweizer Medien to decide that new CLA negotiations should take place, which now await the new board. Furthermore, Impressum is discussing forms of closer cooperation with the organizations Syndicom, SSM and SFJ-AJS.

Imprint has appointed Peter Studer from Zurich and Bertil Galland from Vaud as honorary members. Imprint thus honors two personalities who have made extraordinary contributions to journalism and its values.

The launch event of Samsung's new Galaxy smartphones at Zurich's main train station was filmed by six cameras, processed in real time into a 360° video with 4K resolution and streamed over the Internet. The 360° live stream, realized on behalf of Serranetga, was available via the website Galaxy-journey.ch accessible. This allowed users to look around the main station in all directions as if they were there themselves.

Bandara is a virtual reality content studio based in Zurich. Launched in May 2015, the company produces immersive 360° content that can be experienced on VR glasses as well as via smartphone and computer on platforms such as Youtube or Facebook. Yoveo is taking video into the digital age. In doing so, the company develops sustainable, overarching video strategies for its customers and implements and operates them in companies and institutions. By combining innovative technologies, contemporary content and efficient distribution channels, Yoveo ensures the successful implementation of the video strategy.
 

Russian designer Nikita shows on his Behance profile a packaging idea that makes your mouth water. Figuratively speaking. Even if the contextual connection of hair and pasta is not quite comprehensible. Is forgivable in this case. You would also reach for this product, wouldn't you? Well packaged is half sold. (hae)

Amadeus Waltenspühl, Yvo Hählen, Jiri Oplatek, Laurenz Brunner, and Urs Lehni - the Swiss Graphic Academy jury headed by jury president Melchior Imboden nominated them all for the inaugural Swiss Graphic Designer of the Year award. Now the 600-member Swiss Graphic Academy, which is made up primarily of graphic artists and designers working in Switzerland, but also includes selected personalities from the worlds of culture, business and politics, has made its choice: The first Swiss Graphic Designer of the Year is 31-year-old Amadeus Waltenspühl from the city of Lucerne.

The Waltenspühl family - a graphic family

The independent graphic designer, illustrator and animation designer comes from a graphic design family. His father is an independent graphic designer. And his mother, originally an architect, as well as his brother, a trained polygrapher, are also active in the design field. "I was already conditioned to design as a small child. My father had his studio at home at the time and always actively involved me in his work," says Waltenspühl. So his path seemed to be mapped out. And indeed, after an intensive artistic excursion into music - Waltenspühl was a drummer in various bands and a beatboxer, and even a Swiss champion in this field - he decided to pursue graphic design as a career after all, graduated from the graphic design class in Lucerne, and earned a Master of Arts in design, animation, and illustration. Today he teaches at the graphic design class in Lucerne and at the Lucerne University of Applied Sciences and Arts (HSLU).

Waltenspühl's work not only shapes the cityscape of Lucerne, but also to a decisive extent youth culture, formerly in Lucerne, today throughout Switzerland. The 31-year-old is still heavily involved in cultural activities and devotes around half of his working hours to this. He designs posters for concerts, bands, parties, clubs and festivals, makes CD covers and even live visuals. Waltenspühl also works for various international clients in the fields of illustration, animation and graphic design. Some of his works have also been exhibited internationally, for example in Moscow, Vladivostok and Beijing.

Lifetime Award for Winterthur graphic artist Armin Hofmann

With the Lifetime Award, the jury of the Swiss Graphic Academy honors the life's work of 96-year-old Winterthur graphic artist, sculptor and book designer Armin Hofmann. "Hofmann is one of the defining figures of Swiss graphic design," explains jury president Melchior Imboden. As a teacher and lecturer for many years, he has been a pioneering figure for a generation of young graphic designers, he says. Hofmann also had a lasting influence on graphic design on an international level: in the 1960s, he was a visiting professor at various international schools, including the Philadelphia College of Art, the National Institute of Design in India and Yale University in Connecticut. Hofmann continued to develop himself and his work. Contrary to the concept of the constructive, most of Hofmann's posters allow for a symbolic reading: for example, the image of a laughing clown (for the 1960/61 season at the Basel Stadttheater) or his famous Tell poster of 1963, which dispenses with any alpine romanticism and instead depicts an apple in black and white with "Tell" written on it in a strange-looking typography. Today Hofmann lives in Lucerne. Hofmann was extremely pleased to receive the Lifetime Award from the jury of the Swiss Graphic Academy: "This prize is a great honor for me. And shows that my work is sustainable."

Géraldine Eicher has worked as a parliamentary correspondent for SRF radio since 2008. She is also team leader of the "Samstagsrundschau" and presenter of the presidential round on radio and television on voting Sundays. She previously worked for two years in the domestic editorial department of Radio SRF and for over ten years as a producer and editor for the "Regionaljournal Bern Freiburg Wallis". Before her time at Radio SRF, Géraldine Eicher was editor at Radio Extra Bern and Radio Förderband, among others.

On June 1, 2016, Géraldine Eicher will take over as head of the domestic editorial team at Radio SRF. She succeeds Lukas Schmutz, who is relinquishing his management role at his own request. Lukas Schmutz will continue to work as an editor and contributor for Radio SRF's domestic editorial team.

Lis Borner, Editor-in-Chief Radio: "Géraldine Eicher is a journalistic personality who is very well anchored in the political world. With her broad radio experience, her openness to the further development of Radio SRF and her convincing leadership work on various radio projects, she has the best qualifications for a successful role as head of the domestic editorial team."

When Michael Conrad meets Jean-Marie Dru, the knowledge of more than 70 years of advertising comes together. While the former founded TBWA Frankfurt together with Walter Lürzer in 1972, made Leo Burnett the "Global Agency Network" worldwide in 2000 and today heads the Berlin School of Creative Leadership, the latter started his career in 1971 at Dupuy Compton (now Saatchi & Saatchi), became CEO of Young & Rubicam in Paris in 1979, co-founded the BDDP Group in 1984 and became President of TBWA\Worldwide in 1998, where he is still Chairman of the Board today.

However, the exciting thing about this evening was not so much the careers of the two gentlemen, but rather their views on the creative industries in connection with major innovations in business and research. Jean-Marie Dru, who founded the disruption methodology in the 1980s and recently published his sixth book on the subject, reported on episodes from the network.

As an example, he mentioned the current and successful case involving the Nissan GTR. After Deadmau5, producer of electronic music, was not allowed to customize his Ferrari 458 Spider, TBWA quickly put an even faster Nissan GTR in front of his door and let the fans make suggestions for the design. Deadmau5 was thrilled and the campaign quickly reached millions of users via social media, positioning the Nissan GTR as a likeable and younger alternative to a Ferrari almost overnight.

TBWA has not only protected the term disruption as a trademark, but is currently also successfully implementing the methodology with its clients in everyday life with Disruption Live, as detailed in a press release. At the end of the Disruption Talk #2, Jean-Marie Dru was available to answer questions and signed his new book "The Way to New" for the participants.
 

It's a blues that every car dealer sings: Recording vehicle data is tedious, especially if you do it several times a day. Auto-i-dat, the Swiss market leader for vehicle data, presented its vehicle registration scanner as a world first at the Geneva Motor Show - accompanied by a product video that demonstrates the advantages of the scanner in a tongue-in-cheek way. The low-budget video was produced within a few days. Wolfgang Schinagl, CEO of Auto-i-dat, was responsible on the client side, the concept and script came from Viva Kommunikation and it was produced by On Air Productions, Malans.

 

The Council of States Committee for Social Security and Health (SGK-S) will be discussing the new Tobacco Products Act (TabPG) next week. This law represents a unique opportunity to prevent young people from becoming smokers - by restricting the marketing of tobacco products. The medical associations are working together to ensure that Parliament does not miss this opportunity.

With their appeal (PDF), they are calling on the Swiss parliament to pass a law that "limits tobacco to what it should be: a product that is highly hazardous to health", which should not be advertised and whose trade should be subject to international regulations. "So that your children do not become our patients!" This slogan, launched in Bern, reminds doctors that they treat patients suffering from tobacco-related illnesses and restrictions on a daily basis.

It is no coincidence that tobacco advertising is aimed at young people, according to a press release: six out of ten people are still minors when they start smoking. Anyone who starts smoking before the age of 20 has a significantly increased risk of becoming addicted to tobacco. The presidents of the participating professional associations and the FMH are therefore calling on the Swiss parliament to assume its responsibility for young people by agreeing to a comprehensive ban on advertising and promotion of tobacco products.

The name "Admeira" is composed of the English term "advertising" for advertising and the word "meira," which means "target" in Romansh. The company name thus combines a term from Romansh, which is deeply rooted in Swiss culture and stands for solid values, with the global, modern word "advertising." "The search for a suitable company name with a high degree of identification and at the same time a strong statement was a great but exciting challenge," says Martin Schneider, CEO of Admeira. Schneider adds: "The name must differentiate itself, function independently of language, and be independent and memorable. We are very pleased to have hit the bull's eye with the brand 'Admeira', which fully meets all our requirements."

How like To you the name? Poll on the right!

The Executive Board of Admeira (from left to right): Marc Sier, Chief Operating Officer; Markus Hollenstein, Chief Marketing Officer; Philipp Scheidegger, Managing Director Digital; Martin Schneider, Chief Executive Officer; Beatrice Kniel, Managing Director Broadcast; Arne Bergmann, Chief Sales Officer, Beniamino Esposito, Managing Director Publishing, Bruno Battaglia, Chief Financial Officer (Photo: OBS/Publisuisse/Sandra Stampfli)

By bundling the marketing of the media offerings of Ringier, SRG and Swisscom, Admeira aims to offer advertisers networked communications via the best and widest-reach media platforms in Switzerland and thus a Swiss response to competition from foreign advertising companies. Admeira's stated goal, according to the statement, is to sustainably strengthen the Swiss advertising market and media center in the face of globalized competition. The company's services would be open to all advertising clients, publishers, agencies as well as other providers of advertising inventory "at fair and market-driven conditions."

The operational launch of Admeira is planned for April 4. The company will then appear on the market for the first time under the new brand. The designated CEO of the planned joint venture with over 280 employees is Martin Schneider, previously CEO of Publisuisse. The designated Chairman of the Board of Directors is Marc Walder, CEO of Ringier.

Planned launch uncertain

Whether the company can start operations as planned is currently open. The joint venture between Swisscom, SRG and Ringier is being harshly criticized, particularly by publishers and the Swiss Media Association, and is being fought through the courts. According to the critics, the alliance endangers media diversity in Switzerland and leads to an uneven playing field in the industry. The complaint, which the association together with Tamedia filed this week with the Federal Administrative Court, is pending (Werbewoche.ch reported). The publishers assume that this will have a suspensive effect - the operational start of the company could be delayed for up to a year pending a court decision. (pd/hae)

The Executive Board is composed of:

Martin Schneider, Chief Executive Officer
Bruno Battaglia, Chief Financial Officer
Arne Bergmann, Chief Sales Officer
Beniamino Esposito, Managing Director Publishing
Markus Hollenstein, Chief Marketing Officer
Beatrice Kniel, Managing Director Broadcast
Philipp Scheidegger, Managing Director Digital
Marc Sier, Chief Operating Officer

The Board of Directors is composed of:

Marc Walder, Ringier, Chairman of the Board of Directors
Roger de Weck, SRG
Gilles Marchand, SRG
Beat Grossenbacher, SRG
Urs Schaeppi, Swisscom
Ueli Dietiker, Swisscom
Roger Wüthrich-Hasenböhler, Swisscom
Claudio Cisullo, Ringier
Alexander Theobald, Ringier

Admeira. What a stupid name.

- Dieter Langhart (@denkquer) March 17, 2016

#Admeira - all well and good. But how do you pronounce's? Admaira? Admera? Can a Swiss explain that to a German?

- Tanja Höhn (@TanjaHoehn) March 17, 2016

Thanks to Naturaline, Coop is the world's largest supplier of organically and fairly produced cotton textiles. Naturaline stands for 100 percent fair production, 100 percent organic cotton, 100 percent transparency and 100 percent CO2 neutrality. The new collection from Naturaline, "organic and fair" for more than 20 years, is back with a vengeance. Following the launch two years ago and the first men's collection last year, Naturaline brand ambassador Melanie Winiger also presents her latest collection in a separate insert.

Among her friends who show up there in a relaxed atmosphere are two familiar faces: Werner Schreyer, the characterful male model of the 90s who resembles Melanie's fashion idol James Dean, and Noemi Manser, the Swiss model with the naturally feminine charisma.

Naturaline offers clothes that make women, men and children look and feel good. The range also includes textiles for the bathroom, bed and kitchen. As well as a Natural Cosmetics line. Naturaline's new spring and summer collection will be available at Coop from March 7. The campaign runs in print, as an insert, in brochures and at POS.

Responsible at Coop City: Pia Bracher (Head of OB CCM Non-Food); Ursula Künzle (Head of Advertising); Sonja Hunziker (Project Manager Advertising). Responsible at KSP: Uwe Schlupp, Anita Kummer (creative direction); Kevin Perlinger (graphics); Jacqueline Lima (consulting); Manuela Pasanen (DTP); Craft367 (prepress); Giacomo Wyss (image editing); Andreas Caruso (production); Astrid Grosser (photography Naturaline Collection); Zosia Prominska (photography Melanie Winiger Collection); Eqal Visual Productions (management Melanie Winiger).

Over 30,000 people are killed by firearms in the USA every year, and another 70,000 are shot and injured. In the presidential election, they would probably vote for candidates who advocate stricter gun laws. Statistics clearly show that a society does not become safer when all individuals are armed to the teeth. The problem is that those who are dead can no longer have a say. Even if they would like their posterity to change the situation. The "Ghost Vote" campaign cleverly communicates this fact. On the portal Ghostvote.com living people can give and dedicate their voice to firearm victims. Simple, but effective. The website was promoted in mid-March with a guerrilla campaign (pictures below). The campaign was created by Grey New York. (hae)