Suva's safety regulations are often perceived as a cost driver and efficiency brake. The majority of both employers and employees assume that safety in the workplace is time-consuming and tedious.

This is where Suva Pro's new umbrella campaign comes in. It deliberately shows the opposite and is intended to make clear that a real loss of time only occurs when occupational safety is not planned and accidents occur as a result. Because in relation to the time it takes to heal from the consequences of an accident, complying with Suva's vital rules costs no time at all.

In doing so, Wirz consistently relies on emotions. The film does without the usual advertising dramatizations: It focuses on a brief snapshot from the rehabilitation that workplace accidents often entail. Thanks to director Alain Gsponer's sensitive realization, these few seconds succeed in conveying everything about the arduous path that lies behind and before the protagonist.

On social media, the campaign is expanded with real examples from everyday work. An in-depth discussion of the topic and the vital rules takes place on Suva's website. Posters, advertisements and various online measures round off the campaign.

Responsible at Suva: Urs Schaad (Head of Communications and Marketing), André Meier (Head of Department Occupational Safety), Beat Enderlin (Communications Consultant), Alexandra Sidler (Junior Communications Consultant), Julia Thalmann (Digital Campaigning Consultant). Responsible at Wirz: Livio Dainese, Fernando Perez (Executive Creative Directors), Niels Schäfer (Art Direction), Alexandra Kaufmann (Graphics), Simon Smit (Text), Petra Dreyfus, Lucia Burtscher, Marion Schwager, Julia Neugebauer (Consulting), Johannes Schulmeister (Digital), Gordon Nemitz (Strategy), Nicole Suter (Art Buying), Oliver Faes (Image Editing), Thomas Peller, Désirée Guzzo, Sonja Jegen (DTP), Sebahat Derdiyok (Agency Producer). Responsible at Pumpkin Film: Alain Gsponer (director), Sonja Brank, Vera Matta (producer), Frank Lamm (DOP), Martin Kohlstedt (music). Responsible at Schönbucher Photographers: Noë Flum (photography), Maria Schönbucher (production), Patrik Rohner (image editing).

The decision is made for personal reasons: "Normally, my life is divided into intervals of seven years. After nine years on Rod, it's time for me to tackle something new," explains Oliver Fennel. He has concrete plans for the medium term, but nothing is ready to be announced yet. The art director had creatively shaped important works of Rod - for example for 20 Minuten, the Federal Office of Public Health, Ikea, Laax, Médecins sans Frontières, Mini, Sanitas, SBB or SRF. "Letting go of a partner and friend is of course difficult. We look back on nine great years and are very grateful to Oli for that. We are happy about his courage to take on something new," says David Schärer.

The agency Rod Kommunikation in Zurich-Enge has 25 employees from all major communication disciplines. With the departure of Oliver Fennel, the agency remains equally owned by the current partners Regula Bührer Fecker, Pablo Koerfer and David Schärer.
 

Anita Richner has worked in various capacities at Swiss radio and television since 1994. Among other things, as a producer at Radio SRF 3, as an editor and presenter of "Rendez-vous" and "Echo der Zeit," and as a literary editor. Since January 2012, the 49-year-old Zurich native has been head of the talk show "Persönlich" on Radio SRF 1. She studied history, journalism and social and economic history at the University of Zurich.

As of June 1, 2016, Richner will take over as editorial director of "Focus," succeeding Dominic Dillier, who is stepping down at his own request and will continue to host "Focus" shows. "'Focus' has always been one of my favorite talk shows. I am all the more pleased to now be able to shape it with such a good team," Richner was quoted as saying in a statement on Tuesday. 

The idea: Cara and Mel are two independent characters, namely extra soft and hard. The main medium is short TV sponsorship films. Here, the two friends live out their individual characteristics in lively dialogs adapted to the respective broadcasting medium - soft and melting or hard and edgy. The appearance is supplemented by banners and on Facebook with constantly new promotions.

Responsible at holder: Nadia Nabholz (Managing Director), Melanie Kuhn (Marketing Manager). Responsible at KSP Krieg Schlupp Partner: Uwe Schlupp, Flo Wacker (Creative Direction), Dominic Wirz, Wolfram Scherer (Text), Michelle Mancina (Graphics), Marc Gooch (Account Manager), Céline Stadelmann (Account Executive), Michael Vogel (Digital Account Manager), Markus Weber (Photography), Neil Stubbings (Animation).

As a full service provider, Dr.W.A.Günther Media Rent creates multimedia worlds of experience at over 1000 events per year. Using state-of-the-art event technology, the company reliably puts a wide variety of brands and events in the right light - references include the Zürifäscht, the Credit Suisse and Swissre general meetings, the ESPRIX Forum for Excellence and the Zurich Film Festival. It is high time to refresh the own brand and to underline the own innovative strength and brand experience competence with a strong appearance.

The starting point for the appearance designed by the Zurich agency Geyst is the new brand logo, which is based on a dynamic representation of the world of Mediarent. The lines and dots symbolize light and sound and thus already visually convey initial event emotions. The logo also becomes a style-forming element of all brand communication and is the basis for a fundamental revision of the CI/CD: from the letterheads to the adaptation of the clothing, vehicle fleet and sales documents, right through to the image advertisements, the entire appearance is based on the dynamic design of the brand logo.

The central hub of the new presence is the new website: mediarent.ch. This not only provides visitors with all the important information, but also involves them on an emotional level right from the start and inspires them with an event atmosphere. This is ensured by an active approach to multimedia content, the increased use of audiovisual content and a new image world that conveys value and event atmosphere.

The appearance is confidently rounded off by a central brand promise, which additionally underlines the significance, experience and inspirational power of Dr.W.A.Günther Media Rent: "Powering Events since 1933".

Responsible at Mediarent: Thomas Post (CEO), Claudia Raguth (Head of Marketing/Communications), Sofia Stratigenas (Marketing/Communications). Responsible
Geyst beiu : Christian Raissig, Florian Spierling, Sabine Bremermann, Luciano Hagge (Creation), Samuel Seemann, Robert Lisac (Web&Digital) Fabio Henggeler, Steph Huber (Consulting), Roman Emunds (Strategy)
 

Double honor for Velvet: The Art Directors Club for Germany awarded 28 gold, 103 silver, 172 bronze nails and 227 awards at this year's ADC competition. Among them was the campaign developed by Velvet for the German Theater in Berlin. Velvet is the only Swiss agency to win one of the highly coveted golden nails. At the same time, the campaign for the current edition of the Lürzer's archive selected.

Velvet uses the Bible as a content prompter for the campaign (Werbewoche.ch reports) and manages to convince with a direct and politically tinged visual language.
 

In the coming years, Swiss Life intends to engage in public debate on the topic of a longer, self-determined life. The film "What matters in life", directed by Elias Ressegatti, serves to stimulate the discussion. In just over three minutes, people ranging from a three-year-old toddler to a 103-year-old senior citizen give a touching insight into what matters in life. What does self-determination mean to them? What do they want now and in the future?

At this year's New York Festivals, the film was awarded a Silver World Medal in the "Public Relations" category. The New York Festivals TV & Film Awards were held for the 59th time this year, with participants from over 50 countries.

Also awarded silver was the Swiss production company Avista with the film "Tetra Hand Surgery" for the Swiss Paraplegic Foundation in the category "Human Concerns".

In the "Sales" category, the film "Putzwägeli" produced by Stories was awarded bronze. It was part of a campaign for Zürich Tourism created by Wirz Werbung and has already won a Silver Edi, among others. (hae)

The predator theme runs through the entire campaign, from the animal-print packaging to the cinematic TV spot. In the latter, Magnum shows strong, sensual women, each with a symbolic animal companion. The message: let your inner predator out and follow your instincts. Don't always do what everyone expects of you, but take what you deserve and enjoy life to the maximum. Whether in everyday life, flirting or enjoying Magnum Double.

The TV campaign launches in Switzerland on May 2. The 30-second film is already running in selected cinemas and can be seen until the end of the year. Lola Madrid is responsible for the creation. The production company was Propaganda. The film was shot in Los Angeles and directed by Martin Werner. The song "High Ball Stepper" was composed and arranged by Jack White. The attention-grabbing OOH campaign starts in May in Germany, Austria and Switzerland. It will be accompanied by PR and social media activities. For example, Magnum is calling on consumers via Facebook to test which predator is inside them. The digital agency is Spinnwerk. The PR agency PRfact is responsible for PR in Switzerland.

The campaign is supported worldwide by a number of internationally renowned testimonials, who are intended to show that life holds maximum pleasure if you follow your instincts. This is also the case with fashion influencer Xenia Tchoumi, who combines self-confidence and sensuality. The Swiss woman with Russian roots has gone her own way, following her instincts and creating an international fame for herself. With 750'000 followers on Instagram and almost four and a half million fans on Facebook, she plays in the upper league of social media. She owes her success to her will and energy, which allows her to go her own way without being influenced or affected by others. In keeping with the campaign, Xenia was sensually staged by photographer Muffadal Abbas. The photographs embody Xenia's "Release the Beast" moments.

Magnum will be present in Cannes again this year, when the international film industry meets at the Croisette. Xenia will walk the red carpet in Cannes representing Switzerland at the celebrations around Magnum Double and celebrate under the motto "Release the Beast" and with the other invited guests and media.

Claude Eberhard, a proven digital expert, is taking over the creative leadership of Equipe. He replaces the previous ECD Florian Beck, who will be taking on a new challenge after two years. Eberhard has spent the last 15 years working successfully as a freelancer and for well-known agencies. During his career, he won numerous awards, including a Master at the Best of Swiss Web and an ADC Evergreen. Eberhard joined Equipe in September 2015 as Creative Director (Werbewoche.ch reported). CEO Matthias Adolf on the appointment: "With his extensive agency and explicit digital experience, Claude is an asset to the entire agency. I look forward to opening another successful chapter together with him."

Werbewoche: Claude Eberhard, you are the new ECD - will anything fundamental change at Equipe?
Claude Eberhard: No, the vision and our guiding principle "communications agency with digital DNA" will not change. After all, that's exactly what sets us apart from other agencies. We don't need to write "digital" on our banner after the fact. Digital was, so to speak, ingrained in us, and we turn to clients who want to benefit from this know-how.

How digital is your personal background?
Very digital. Around the turn of the millennium, I started training to become a multimedia producer. That was my first point of contact with the digital world, even though back then it was less about online and more about creating multimedia CDs (laughs). After that, I went freelance with two colleagues and ended up working for Jung von Matt as a digital art director. First as a freelancer, then with a permanent position. That's also where I met Matthias Adolf, the current CEO of Equipe. Together, we already achieved a lot in the digital field back then.

How much does your signature as an ECD come through in the agency?
I do hope that you can feel it over time. Personally, I'd like to promote the entertainment factor at Equipe even more. For advertising on digital channels to be perceived, it must first and foremost entertain. If you can recognize this signature in our future campaigns, I'll be delighted, of course. As far as technology is concerned, we're already at the forefront.

Equipe's campaigns made a casual, fun impression in the past, too, didn't they?
Sure! But in the entertainment sector, there's always more - especially in digital film, which has the potential to go viral. Especially if you take a look at Anglo-Saxon campaigns, you can see that the agencies in question have their craft down pat. On the one hand, they know how to handle humor; on the other hand, they also have the courage to break through the boundaries of the social norm every now and then. That works in advertising and I like it. We noticed this ourselves with our Vujo campaign for the car-sharing platform Sharoo: After Vujo had to hand in his driving license for drunk driving, we put his Porsche on the platform - and staged the action in a media-appropriate way with moving images. The campaign worked great, the Porsche was permanently rented out and the public interest was immense.

Does the new position as ECD also bring with it a certain pressure?
There are moments when the issue is a little closer, but primarily the burden is kept within limits. Because Equipe has a team that works wonderfully and harmonizes. Everyone wants to go in the same direction and there is a good basic atmosphere. That was the main criterion for me to accept the job and the challenge. In addition, Equipe is one of the only owner-managed agencies of this size in Switzerland. The direct line to the owners and their support are enormously motivating.

Is the job profile very different from the CD so far?
The transition was and is fluid. I can't just say overnight: Now I'm just ECD. What will certainly increase is the contact with our customers. In the last few weeks, however, I've been focusing primarily on expanding the creative department. Finding talented professionals and integrating them into the team in such a way that everyone can play to their individual strengths is what makes a good ECD. So please send your applications to [email protected] (laughs).

Interview: Thomas Häusermann
 

The awards, worth a total of CHF 15,000, were presented at a ceremony in Olten on Monday evening, as announced by the Aargau/Solothurn Media Prize Association. The prize in the online category was awarded for the first time. As in the previous year, a jury headed by President Peter Schellenberg and the heads of the specialist jury Catherine Duttweiler (print) Emanuel Freudiger (photo), Marius Egger (online), Denise Bolle (radio) and Oliver Kuhn (TV) selected the winners from the more than 100 entries submitted. The Aargau/Solothurn Media Prize is organized by the companies based in the two cantons and by the cantons of Aargau and Solothurn. The prize is intended to promote journalistic quality in local and regional reporting. (SDA)

In addition to three TV commercials, advertisements, social media activities and a big Rhyme contest the population was called upon to rhyme for Mami. In cooperation with 20 Minuten, a rhyme was created in honor of the mothers of Switzerland. Rhyme contest implemented. The Mother's Day rhymes can currently be found on Wernli.ch be entered. A total of 20 Mother's Day boxes full of Wernli biscuits will be raffled among all the rhymes submitted. The winning rhyme will also find its place in the print edition of 20 Minuten on May 4, and so the mommy can also be surprised with her very own personal copy just in time for Mother's Day.

The implementation of the landing page was realized by the Zurich agency Responsive.

Responsible at Wernli: Esther Zürcher (Head of Brand and Product Management Wernli), Mike de Bever (Head of Consumer Marketing), Murielle Jöri (Junior Product Manager), Maya Moléa (Product Manager). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Weisser (AD), Rainer Neusius (consulting). Responsible Panta Rhei: Reto Wilhelm (Managing Partner), Nina Rafaniello (Account Manager). Responsible at Responsive: Tuan Nguyen and Patrik Marty (both Managing Partners).

In the course of a tactical sales campaign, Ford is offering its most successful models at advantageous conditions. Those who decide to purchase a new Ford by the end of April will benefit from high advantage premiums and particularly low leasing offers, down to 0.0 percent for some models. Ogilvy & Mather Zurich has developed a comprehensive campaign for this sales promotion measure with the aim of generating the highest possible number of visits and test drives at the dealers.

Ford's spring special sale is being communicated in a striking way on various advertising media under the motto "Try and save". These include posters and advertisements, various online formats, and a specially created landing page. The campaign had an impact after only a short time: after barely two weeks of the campaign, Ford dealers reported a strong increase in store traffic and test drives.

Responsible at Ford Motor Company Switzerland: Marc Brunner (Director Marketing), Stefanie Schär (Communication & Event Supervisor). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Mark Levay (AD); Marcel Schwitter, Marcel Elsener (text); Max Brunner (consulting); Jonathan Schipper (overall responsibility).