The wake-up drink was handed out free of charge between 20:42 (sunset) and 24:00. Posters and POP measures drew attention to this campaign. To be seen in a first phase in the Zurich area.

Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Yvonne Maurer (Local Restaurant Marketing Manager). Responsible at TBWA\Zurich: Thomas Ammann, Benny Goldstein, Marcus Josty (Creative Direction), Barney Rees (Art Direction), Sven Oeschger (Client Unit Director), Guido Zehnder (Account Director), Christina Buergin (FFF).

"We are delighted about the switchover, as many households in Switzerland still watch analog TV," says Joiz CEO Alexander Mazzara. Joiz will take over the broadcasting slot currently occupied by Bayerischer Rundfunk BR. For the past year, Joiz has been broadcasting a 24-hour program for young Swiss adults. The Federal Court's ruling in March confirmed the decision of the Federal Office of Communications Bakom and the ruling of the Federal Administrative Court. The decision will now be implemented on May 23. Cablecom will be obliged to broadcast Joiz for three years on both the digital (SD and HD) and analog cable networks.  
 

This is the conclusion reached by the Swiss Press Council in a statement published on Tuesday. It has rejected the complaints of two bearers of the first name and surname used for anonymization.
 
In November 2011, 20 Minuten Online and subsequently also the print edition of 20 Minuten and the Tages-Anzeiger newsnet reported that a 25-year-old junior football coach and referee had been terrorizing minors on the side as the leader of a gang of youths. The articles refer to the person concerned by a common first name and surname, but indicate with an Asterix and the corresponding note "Name changed" at the end of the report that this is not the real name.
 
Two bearers of the name used complained to the Press Council, claiming that their reputations had been damaged. One of the complainants even suspected that the use of his name was not accidental, but was intended to damage him in his political activities as a cantonal parliamentarian.
 
The Press Council understands the annoyance of the complainants. In the present case, it believes that the reference to "names changed" rules out the possibility of confusion. This is because in order to make the risk of confusion appear real, other information elements (for example the elements junior football coach and referee) would also have to match. (sda)

There, a certain student almost drives the billing teacher to despair, but today Melectronics customers give him credit for that.

Responsible at Melectronics: Patrick Marti (Head of Melectronics), Janine Rigg (Head of Market Development Melectronics), Christoph Vogler (Head of Market Development Specialty Stores). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Jürg Meyer, Melanie Scheiling (consulting). Responsible at Shining Pictures: Jyri Pasanen (director), Stefan Bircher, Jens Derler (production), Tobias Dengler (camera), Wolfgang Weigl (editing). Sound: Jingle Jungle. 

To the spot

The companies have been cooperating for almost twenty years. The continuation of the "successful cooperation" strengthens the two media houses and the media offering in the Basel, Bern and Zurich regions. This was written by Tamedia and Basler Zeitung Medien in a joint statement on Tuesday.

The two media companies jointly offer the Metropool advertising combination of Basler Zeitung, BZ Berner Zeitung, Der Bund and Tages-Anzeiger and cooperate on the Newsnet news network. In addition, Basler Zeitung, Berner Zeitung, Der Bund and Tages-Anzeiger jointly publish the weekend supplement Das Magazin. Following the change of ownership at Basler Zeitung Medien last December, the two media companies had agreed to review their cooperation. The continuation of the cooperation, which dates back to 1993 in the case of the advertising combination, strengthens the two media houses and the media offering in the Basel, Bern and Zurich regions, the statement added. 
 

The consulting partner is Social Media Switzerland, the prize sponsor is News Aktuell Switzerland. But which are the best social media campaigns? This question will be decided by the public. Anyone wishing to submit a favorite campaign can do so now via Input form do. From June 1 to August 31, fans can then visit the Facebook page vote for their favorite.

The three best social media campaigns will be chosen at the Award Corporate Communications ceremony on September 6 at the Metropol Zurich. The winner will receive one of the sculptures by Ticino sculptor Pedro Pedrazzini. All three nominees will also receive a certificate, and those who submitted the three campaigns will each receive two day tickets for the Solothurn Film Festival.
 

Stefan Gross-Selbeck, CEO of Xing since January 2009, will not renew his contract in order to pursue new professional challenges. Xing wrote this in a statement on Tuesday.

After completing his studies, Vollmoeller worked for ten years at McKinsey & Co. in Hamburg and Düsseldorf. Since 1997, he has held various positions at Tchibo, most recently as a member of the Executive Board responsible for the entire Non Food division. During his time at Tchibo, Thomas Vollmoeller was also responsible for the successful development of the e-commerce business. In 2008, he moved to the Valora Group, where he took on the role of Chairman of the Board.

Gross-Selbeck is leaving Xing at his own request after his contract expires in January 2013, according to the statement. Under his leadership, Xing has further expanded its leading position in German-speaking Europe with over 5.5 million members. Thanks to his product launches in the areas of e-Recruiting, Advertising and Events, among others, revenues in these business areas almost tripled. His time as CEO included the acquisition of Amiando, the expansion of the workforce from around 160 to over 450 employees, and the company's promotion to the Tec Dax. Xing's enterprise value had roughly doubled during this time.

The Zurich agency is responsible for all content and editorial management. In addition, the entire coordination and management of the programming as well as the guideline-compliant localization of the portal for the European markets is carried out from the Wunderman Production Center in Prague.

Responsible at Microsoft: Alex Solomon (Integrated Marketing Communication Lead - Western Europe HQ). Responsible at Wunderman: Thomas Engeli (Creative Director), Daniel Schranz (Art Director), Sebastian Eppler (Graphics), Alan Ganguillet (Graphics), Florian Tillmann, Kevin Bloch (Text), Pascal Albrecht (Programming), Andreas Punter (Consulting).
 

The main protagonist of the campaign is Battery-Man, who has been signed up for a multi-year collaboration. Battery-Man stands for the same goals as Inobat and should attract people's sympathies.

The campaign has just started and is based on TV commercials, posters, advertisements, a Battery-Mobile disguised as an info bus, and on Batteryman.ch and Facebook, where Battery-Man regularly reports on its missions. Furthermore, various online activities were implemented. Among other things, a Website and a Facebook presence.

Responsible at Inobat: Max Zulliger (Managing Director), Miklós Nagy (Deputy Managing Director), Karin Jordi (Head of Communications). Responsible at Polyconsult: Mike Brodbeck, Jeannine Kaiser, Gabriela Hodel (consulting), Silvio Truffer, Roger Ghezzi (CD), Petra Brönnimann (AD), Ramon Niederhauser, Peer Fankhauser (graphics). Responsible at Shining Pictures: Reiner Roduner (Producer), Jens Derler (Production Manager), Jyri Pasanen (Director), Tobias Dengler (Camera), Alex Kirschner (Music). Photo: Regula Roost.
 

The next step for its management is to convince professional investors to buy the not exactly cheap shares. For this reason, company founder Mark Zuckerberg made a personal appearance at the start of the so-called "roadshow" in the financial metropolis of New York. As a result, the Facebook management team is now traveling across the USA to meet potential investors.

According to the US television station CNBC, around 600 investors were waiting for the delegation in the hotel's large hall. If the shares could be sold at the maximum price of 35 dollars each, the company would be worth 96 billion dollars. In comparison, Google's revenues in 2004 amounted to 1.7 billion dollars, while the total valuation was 23 billion dollars, as SDA wrote on Tuesday. This makes the Facebook IPO the largest ever for an Internet company. Facebook is of interest to investors because of its approximately 900 million users, the main source of income being advertising. The questions at the meeting therefore also revolved around the recent slowdown in Facebook's growth rate and the 1 billion dollar acquisition of the image service Instagram. Outsiders were not allowed in.
 

The prevention film "The Moment of Truth" was awarded a Golden Victoria in the "Health, Working Environment, Accident Prevention" category. Seed produced this film together with Boutiq on behalf of Suva.

The International Business Film Festival is celebrating its 50th anniversary this year. The business film festival for German-speaking countries has been held every two years since 1963. This year, a total of 62 films from 290 submissions from the participating countries Austria, Germany, Switzerland, Liechtenstein, Luxembourg and South Tyrol were awarded the Victoria Trophies in gold, silver and black.

To the movies
The Ricola corporate film "The Kiss" tells the story of Nik and Anouk, who meet at an idyllic spot by the lake. The young charmer pulls out a Ricola sweet and engages Anouk in a conversation about herb cultivation, production and worldwide distribution. He likes to exaggerate a little. The main thing is that Anouk is impressed. Directed by Luki Frieden.
Direct access to the Film

The Swiss Life Corporate Movie combines five clips in a modular approach: an entertaining animated film provides the facts, four short films express the brand values. Directed by Alexandra Fisher.
Direct access to the Movies

The Suva prevention film "The Moment of Truth" is about responsibility in the construction industry. In this short feature film, foreman Dario Di Pietro returns to the moment when a young colleague loses his life. He painfully realizes that he is mainly to blame. Directed by Alexandra Fisher.
Direct access to the Film
 

Once again, Peter Wanner's AZ Medien in Basel has struck in terms of marketing: On Saturday, May 5, the publisher not only had the BZ Basel, the Basel edition of the Basellandschaftliche Zeitung, distributed free of charge in the mailboxes of Basel, but also provided the envelope with the cheeky inscription "Die Basler Zeitungsalternative als Gratis-Leseprobe" ("The Basel Newspaper Alternative as a Free Sample"). Of course, a subscription card was also included. So the people of Basel were able to enjoy a free BZ twice last week - because they have been receiving the BZ on Wednesdays for some time now anyway.

Big head shaking over Zanetti
The date for Saturday's action was not chosen at random, of course: For two weeks now, the discussion about the Baz has flared up again in Basel after a few weeks of calm. The renewed unrest was triggered by Baz editor-in-chief Markus Somm himself: At the end of April, he appointed Zurich SVP cantonal councilor Claudio Zanetti as a reporter on the U.S. presidential campaign (and later, perhaps, as a federal house correspondent). This decision triggered head-shaking from far and wide - not only in Basel and not only in the left-wing party spectrum. There is also resistance in the Baz editorial office.

The Baz coverage of the May Day celebrations in Basel and Liestal also had serious consequences: on the front page, they were not even a topic, in the regional section, the Basel rally with around 1,300 participants was covered with a three-column picture and four-line legend, and the Liestal demonstration was only given a small two-column article. In contrast, the illegal Baselbieter beer run with 40 participants, which took place on the same day, was given more space both on the front page and in the regional section.

Editor in chief reprimands editor in chief
For the large left-wing section of Basel's population, this was an affront. So much so that even the level-headed Helmut Hubacher, the doyen of Basel's Social Democrats, has now been "nuggi uusegjaggt," as they say in Basel German. In his Saturday Baz column on May 5, he initially gave the newspaper some praise: it no longer "ripples" along as it used to. "Now it's pattering and crashing. The paper has regained its profile. Politically right-wing. But the other opinion gets consistently place. The paper makes exciting reading."

"And now this:... For the first time in decades" the BaZ had not reported on the May 1 celebrations, Hubacher noted in consternation and spoke of a boycott by the Baz local editorial staff. Hubacher admitted that the Baz had been strongly criticized in public at the May 1 celebrations in Basel - even last year. Nevertheless, the former editor-in-chief of the former Basler Arbeiterzeitung read the riot act to the current Baz editor-in-chief: "May Day is still Basel's biggest political event. The public should be informed about it." It would be fatal if the Baz were to become a fighting paper. It would also be "completely unnecessary to snub the unions as organizers and as social partners of the economy. May 1 is their Labor Day. ... It's not about Little Red Riding Hood and the wolf. It's about respect for those who think differently. It's also about the dignity of the newspaper."

Wanner wants to score points with the left
And in the midst of this heated atmosphere, AZ Medien distributed its Saturday "Basel Newspaper Alternative. As such, it could now actually score some points with the Basel left, because it had reported quite differently about the May 1 celebrations: BZ Basel had already devoted a lot of space to Labor Day on the front page, as well as in the regional section, and it had also devoted a half-page article to the demonstration in Rheinfelden.

This shows once again that when the Baz shows its face, the Aargauer Verlag immediately exploits it shamelessly but skilfully. It's just stupid that the Baz and its editor-in-chief Markus Somm are embarrassing themselves a lot - currently every week.

Markus Knöpfli