We present the shortlist of Swiss entries here; who will win gold will only be revealed at the awards ceremony in Hamburg on June 16. On Werbewoche.ch you will then be the first to find out which Swiss agencies have been decorated with gold. You can view the entire shortlist under this link (PDF).

Product:
Branding and design magazine "62a

Client / Publisher:
Process Brand Evolution

Contractor:
Process Brand Evolution

nominated in the category ...
B2B Finance / Real Estate / Consulting as well as for the special award Cover of the Year

Product:
Cargo Magazine

Client / Publisher:
SBB Cargo

Contractor:
Crafft communication

nominated in the category ...
B2B Trade / Transportation / Logistics

Product:
Versus

Client / Publisher:
Infel Corporate Media

Contractor:
Infel Corporate Media

nominated in the category ...
Media / Entertainment / Culture

Product:
Precision Rules - Spinal Fusion Surgery with Intraoperative CT and Neuronavigation

Client / Publisher:
Siemens Healthcare

Contractor:
Primafila / Independent Media Design

nominated in the category ...
Digital Media - Moving Image Explainer Film

Product:
What's up

Client / Publisher:
Zurich Insurance Company

Contractor:
Swisscontent

nominated in the category ...
Digital Media - Internal

Product:
Greenpeace Switzerland Annual Report 2014

Client / Publisher:
Greenpeace Switzerland

Contractor:
Crafft communication

nominated in the category ...
Reporting - Digital

Product:
Credit Suisse Bulletin

Client / Publisher:
Credit Suisse

Contractor:
Crafft Communication / Ammann, Brunner & Krobath

nominated in the category ...
B2C Finance/Insurance and for the special Cover of the Year Award

Product:
Swisslife

Client / Publisher:
Swiss Life Switzerland

Contractor:
Mediaform / Christoph Grenacher & Festland Advertising Agency

nominated in the category ...
B2C Finance / Insurance and for the special Cover of the Year and Print & Innovation awards

Product:
UBS Magazine

Client / Publisher:
UBS

Contractor:
Refinery for design

nominated in the category ...
B2C Finance / Insurance

Product:
Baloise Travel Guide

Client / Publisher:
Baloise Group

Contractor:
Eclat

nominated in the category ...
for the Special Award International Communication

Product:
Panorama effect measurement

Client / Publisher:
Raiffeisen Switzerland

Contractor:
Ten Four Research & Strategy

nominated in the category ...
Content Impact

Product:
CSS Magazine

Client / Publisher:
CSS Insurance

Contractor:
Infel Corporate Media

nominated in the category ...
B2C Healthcare / Pharma

Product:
Migros Magazine

Client / Publisher:
Migros Magazine

Contractor:
Migros Magazine

nominated in the category ...
B2C Trade / Consumer Goods

Product:
Vivai

Client / Publisher:
Federation of Migros Cooperatives Zurich

Contractor:
Migros Media

nominated in the category ...
B2C Trade / Consumer Goods

Take this opportunity to help determine who will be the 2016 Werbewoche Advertiser of the Year. Eligible to vote are exclusively subscribers of Werbewoche. So for your choice you need your subscription number, which you will find on the slide in which the advertising week is sent. Alternatively, our subscription department will be happy to help you. Phone: 0844 226 226, Mail: [email protected].

Your details will be treated confidentially and deleted after the election. They are used to verify your vote. Each subscription number may cast one vote. Invalid or multiple numbers/votes will be deleted.

The Federal Gymnastics Festival is being held for the seventh time in the canton of Aargau - the "gymnastics canton". The reference to the canton's coat of arms is also recognizable in the newly developed logo for the major federal event. The three five-pointed stars of the coat of arms can be found in the logo as modern, reduced pictograms. These pictograms can be interpreted as gymnastic figures and can be moved depending on the advertising medium. In addition, the color combination of red, white and black focuses on the city of Aarau. The colors white and red alone correspond to the Swiss national colors and the association colors of the Swiss Gymnastics Federation and represent the federal character of the festival.

With the new visual identity, the 2019 Swiss Gymnastics Festival can also be implemented convincingly in terms of communication. The Baden-based agency has overall responsibility for marketing and sponsorship within the overall OC of Switzerland's largest sporting event with over 70,000 gymnasts.

On the new website Aarau2019.ch, also a product of the Baden-based full-service agency, interested parties can find regular news and information about the ETF 2019.

Responsible at Schaerer and Partner: Andi Schaerer (Overall Head of Marketing and Sponsoring ETF 2019), Patricia Cornali (Consulting), Patrick Crivellari (Creation and Graphics) and David Kirchhof (Online).
 

Since England and Germany no longer fight wars against each other, today's sporting enmity is confined to the soccer pitch. The emotionally charged duels were particularly exciting when the two archrivals still met on equal terms. That was a while ago - but the emotions remain. For example, the English soccer fan in the commercial by German agency Kolle Rebbe is visibly dreading the prospect of being rebooked on a Lufthansa flight. In his mind, there's not only beer, sausage and loud brass band music on the German plane - the most beautiful German victories against England in penalty shootouts are also shown on the on-board TV. He is wrong. Except for the beer. But even the airline of the four-time current champions can't change the fact that England hasn't won the World Cup since 1966. For all its hospitality. (hae)

In the process, Swiss demonstrates that an airline is about much more than just getting people from point A to point B. In the first phase, the company was looking for people around the world who wanted to travel to Switzerland for the first time and be shown around the country by local hosts. People could apply for this on a campaign website. A public vote and a jury were used to determine the winners in the respective countries.

In the second phase, a national call was launched in January to find hosts who were willing to show their personal Switzerland to guests from all over the world. Here, too, people could apply on the campaign website and convince the public and a jury of their hospitality. An exciting sightseeing program also had to be presented.

Finally, over two weekends in March, 17 guests and their entourage flew from all over the world to Switzerland, where they were welcomed by Swiss with a warm welcome event. Here, the guests and their local hosts also got to know each other and then began their joint travel adventure to experience unforgettable moments.

As evidence, the most beautiful and exciting encounters of "A Swiss Welcome" were captured in various personal and authentic films. In addition to great moments, they show one thing above all: that Swiss brings people and cultures together.

Responsible at Swiss: Judith Schulte (Head of Marketing Communication Campaigns), Cornelia Späth, Tanja Rüeger (Marketing Communication Campaigns), Nadja Griehl, Benjamin Fehrenbach (Social Media Marketing). Responsible at Publicis: Thomas Wildberger (CCO), Daniel Ahrens, Urs Schrepfer (CD), Christian Schirmer (Copywriter), Regine Cavicchioli (AD), Edoardo Moruzzi (JAD), Cem van der Schaar (Head of TV), Candido Righetto (BGL), Lena Jaggi (Brand Director), Flavio Alraun (Junior Brand Director), Who's Mcqueen Picture (Film Production), The Dons (Director), Philipp Petersson (Executive Producer), Libor Tesacek (Producer), Peter Hayo (Music), Manuel Gerber/Tonschliff (Sound Design & Sound Mixing).
 

He is aware that he may have offended the public. He regrets this, André Blattmann wrote on Monday in an email to SRF editor-in-chief Tristan Brenn and "Rundschau" editorial director Mario Poletti, which is available to the SDA news agency. The two had demanded a public apology from Blattmann for his comments at the beginning of May. According to a report in Zentralschweiz am Sonntag, the army chief is said to have referred to the "Rundschau" presenter as "Sandro Kotz, er Brotz" at a seminar for general staff officers in Glatt, Aargau. In a program in March, the journalist from Swiss Radio and Television (SRF) made confidential documents about problems in connection with the so-called Bodluv project - the procurement of new surface-to-air missiles - public. However, Blattmann continues to maintain his criticism of the person or persons who passed the documents on to third parties. According to Zentralschweiz am Sonntag, he is said to have told the officers that he would be pleased if they were figuratively led to the slaughter. He will personally assist with the dismantling of the insignia. (SDA)

On our own behalf regarding the CdA case #Blattmann #srfrundschau pic.twitter.com/W9USxj6WPg

- Sandro Brotz (@SandroBrotz) May 9, 2016
 

Blattmann's letter to the gentlemen @brenntr and Mario Poletti. https://t.co/itegs0KfcK pic.twitter.com/KCHne32XHu

- Petar Marjanović (@petarmarj) May 9, 2016

The situation is critical, but L'Agefi will still be around for the next few years, said Editor-in-Chief François Schaller in an interview with the newspapers Le Courrier and La Liberté on Monday. He wants to counter the difficulties with a digital upheaval. In the future, the newspaper will share offices with Aevis Holding, which owns private hospitals Genolier, among others. The group is also a 49 percent shareholder in the newspaper. The move will not affect journalistic independence, Schaller emphasized in an interview. The newspaper's main shareholder is French businessman Alain Duménil, who has been the subject of tax proceedings in Switzerland since 2014. Because of these proceedings, L'Agefi is no longer among the main shareholder's priorities, Schaller held. The newspaper announced a capital increase in November, which has not been substantiated since then. The project is still underway, according to the editor-in-chief. (SDA)

Under the claim "Perform, Succeed, Be Yourself," the two agencies have now developed a campaign. This draws comparisons between extreme kitesurfers and sales representatives and highlights shared values.

Recruiting sales representatives - whether young professionals, career changers or experienced customer advisors - is a major challenge for insurance companies and their general agencies. In order to master this challenge and generate the best possible person-job fit through targeted communication, the insurance group Allianz Suisse brought Serviceplan Public Relations Suisse on board. In close cooperation, a campaign was developed around the Allianz ambassadors Geza and André Scholtz. With their passion for rough waves and inhospitable conditions, the two extreme kitesurfers reflect precisely those values with which Allianz Suisse would like to appeal to potential sales force employees: "freedom", "diversity" and "responsibility".

As a first measure, a Microsite with impressive imagery around the Scholtz brothers was designed and integrated into the existing Allianz Suisse career portal at the end of April. The site is being continuously developed by Serviceplan Public Relations Suisse and Plan.Net Suisse. It is the centerpiece of the campaign and offers potential sales representatives information on jobs, training or vacancies. "Serviceplan Public Relations and Plan.Net have succeeded in integrating the Scholtz brothers into the Allianz world and building a bridge to the field sales force of the general agencies in terms of content," says Michael Schürch, Head of GA Services at Allianz Suisse. The next step will be to implement a large recruiting event at Zurich's Houdini cinema and a testimonial site.

Responsible at Allianz Suisse: Michael Schürch (Head of GA Services), Thomas Jost (Sales Development). Responsible agencies: Serviceplan Public Relations Suisse (overall responsibility, concept and editorial), Plan.Net Suisse (creation and media strategy).
 

All you have to do is select the appropriate hair care program, take a seat on the fully automatic hairdresser's chair, and you'll be rolling slowly on rails through the wash line by yourself. While the hairdresser's chair tilts electrically backwards, a hydraulic arm swivels over the head and wets the hair with pleasantly tempered water. Shampoo is applied in precise doses from a second nozzle.

While the chair moves on continuously, vertical brush rollers, water walls, conditioner nozzles, a horizontal flap roller and a sophisticated device that massages in the hair conditioner are used. After a quick dry with two industrial blow dryers, two Syoss stylists bring the hairstyles into perfect shape with just a few moves.

"Care Wash" makes it possible to experience what Syoss promises, namely professional performance and a feeling as if fresh from the hairdresser. The spectacular wash line was set up for two days at Zurich's main train station and was fully booked after just one hour for the entire duration of the promotion. A film documents the action and is available on Get-syossed.ch to see. "Care Wash" took place as part of the "Get Syossed" campaign, which was launched throughout Switzerland in mid-April.

A partnership with fashion and lifestyle blogger Minea Blaze also caused a stir. She accompanies the campaign on her owned channels and gives her very personal care and styling tips on the microsite.

Responsible at Henkel: Christian Volk (Marketing Manager); Virginia Winkelmann (Brand Manager Hair Care). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction); Johannes Dörig, Andrea Klainguti (Art Direction); Tanja Jablanovic (Graphics) ; Monika Arnold, Julia Grass (Consulting); Julia Fischhaber (Media and Blogger Relations) Stefan Näf, Romana Weber (Strategy); Simon Caminada (Technology) ; Deborah Herzig (Art Buying); Shining Pictures (Production); Simon Nagel (Direction); Andrea Monica Hug (Photography); Minea Jud (Blogger).

As things stand today, the Wemf-certified circulation figures are published in mid-October each year - with a survey period from July to July. This publication date poses a problem for various press titles. As Roland Achermann, Head of Circulation Certification, explained to Werbewoche.ch, the circulation figures are the main argument for many titles in the trade and general-interest press, which do not have MACH figures on reach, vis-à-vis advertisers. For them, the timing of the publication is extremely important - but mid-October is rather too late.

The Board of Directors of Wemf has therefore decided to adjust the survey period in the future to meet the wishes of the media houses. Nothing will change yet for this year's 2016 certification. In the following transition year, the survey period will be shortened from July 2016 to March 2017 and the circulation figures will already be published on September 1. From 2018, a full year will then have to be declared again, namely from April 2017 to and including March 2018. This survey period from April to March and the publication date of September 1 will apply to subsequent years from 2018.

According to Wemf, the quality of the controls and the scheduled publication will not change as a result of the postponement. According to Achermann, comparability will also be maintained. (hae/pd)
 

Advertising Week Advertiser of the Year

Get to know the three nominees - Dennis Lück, Thomas Wildberger and Livio Dainese - better and vote: Who is your Advertising Week Advertiser of the Year 2016?

Franz Julen: The secret sports star from the Matterhorn

He is one of the Methusalems in the ranks of Europe's CEOs: Franz Julen from Zermatt VS. He has led Intersport International Corporation (IIC) from Bern for 16 years. In 16 years, Julen has transformed Intersport into a successful brand.

Equipe: Promoting the entertainment factor more strongly

The Zurich agency Equipe - until recently known as Serranetga - has appointed Claude Eberhard as its new Executive Creative Director (ECD). In an interview with Werbewoche, he talks about his new role as creative head.

Swiss shortlist: Best of Content Marketing

This year's Best of Content Marketing (formerly Best of Corporate Publishing) in Munich, for which Werbewoche is a member of the jury, once again saw some very promising entries from Switzerland. We present the shortlist of Swiss entries here, but the award ceremony on June 16 in Hamburg will reveal who will win gold.

Collaborative Economy: Swisscom learns to share

It's not just technology start-ups, alternative movements and, of course, users who are discovering new opportunities as a result of the sharing trend. A major telecoms provider like Swisscom can also take advantage of it. Christina Taylor, Head of Human Centered Design at Swisscom, knows how a large company can share properly.

Data for creative advertising minds

Big data is on everyone's lips, but not yet on everyone's minds. Is there a path from data set to treasure trove of ideas? We asked the specialist Stefan Ropers, Managing Director Central Europe at Adobe.

Survey: Where is the Internet of Things?

The Internet of Things (IoT) has been hotly debated for several years. However, it seems that developments are stagnating or offer little added value. The IoT still has a long way to go, says Daniel Kästli, Senior Consultant at Namics. Experts from leading digital agencies explain where the Internet of Things stands today.

24 Programmatic Centric Media: The next big challenge

Major brands are increasingly moving in the direction of programmatic. "This year, programmatic advertising is definitely really taking off in Switzerland," says Michael Plate, Head of Platforms Agency Networks DACH/Google Germany: "Advertisers who don't invest together with their agency partners risk falling behind their competitors."

Head of the week: Mister Digital

Sandro Albin has spent his entire career to date in digital transformation and has been CEO of Adwebster for the past year. Now he is launching his own company.

Millennials: on their way to power

If you want to stay ahead in the advertising market, you have to adapt to Generation Y. They have completely new expectations and are revolutionizing advertising. But what makes this generation tick and how can you inspire them?