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Michael Frank neu im Verwaltungsrat der BERNEXPO. Quelle: zvg
Business

Michi Frank Joins the Board of Directors of Bern Expo

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Persönliche Gespräche sind ihm wichtig, um die Passung von Position und Qualifikation maximal auszuloten.
MarKom

Guido Schilling: «There’s a bottleneck in the system»

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Work&Life

Gen Z Study in Switzerland: Three Profiles Instead of One Stereotype

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Adrian Ott: KI-Skalierung bleibt grosse Herausforderung für Firmen. Quelle: zvg
Digital

EY Survey: AI Is Widely Used in Swiss Companies—But Scaling Is Lacking

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Serviceplan Group launcht PreZero digitale Markenplattform. Quelle: zvg
Digital

PreZero Website Relaunch with Serviceplan Group

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Bell schärft die Positionierung der Produktmarke. Quelle: zvg
Branding

Bell and Scholtysik: Branding Partners for Corporate Brand

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Roland Rothenbühler leitet neu Programmatic bei audienzz. Quelle: zvg
Job Change

Roland Rothenbühler heads the Programmatic division at Audienzz

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Delicia Zero kreierte süsse Brand Experience am Bakery Rave. Quelle: zvg
Campaigns

Delicia Zero Brand Experience at the Bakery Rave

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Wingo zielt auf junge, digitalaffine Zielgruppe. Quelle: zvg
Branding

Wingo Brand Refresh: Brandpulse and Bold Sharpen the Brand Profile

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Luca Hänni ist neuer yfood Brand Ambassador. Quelle: zvg
Campaigns

Luca Hänni Becomes Brand Ambassador for yfood

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Unerwartete Telefonmomente bewerben Sunrise Rewards. Quelle: zvg
Campaigns

Sunrise Rewards: thjnk Zurich Turns the Tables on the Telecom Industry

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MarKom

When Google Starts Influencing Our Decisions

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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