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MarKom

DIRECT! 2026: Gigerenzer, Pallenberg, and Krogerus in Zurich

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Alexander Jaggy ist Co-CEO, Geschäftsführer Kreation, Partner und Verwaltungsratspräsident bei Thjnk Zürich AG.
Creativity

The Best Set the Standard: Alexander Jaggy of Thjnk on Brand Consistency in the Age of AI.

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Dörte Spengler-Ahrens stärkt Frauen in Kreativbranche. Quelle: zvg
Creativity

Dörte Spengler-Ahrens to Become President of the ADCE

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thjnk Zürich feiert zehn Jahre erfolgreiches Schaffen. Quelle: zvg
Creativity

10 Years of Thjnk Zurich: From Startup to the Big Leagues

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Das skipp-Team gewinnt den Neuro Web Award. Quelle: zvg
Awards

The 2026 Neuro Web Award Goes to the Graubünden-Based Agency skipp

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Tsüri.ch und Superdot starten Stadtgedächtnis am 10. Juni. Quelle: zvg
Digital

Urban Memory: The Tsüri.ch Archive Comes to Life Visually

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Der RTS-Turm in Genf wurde verkauft. Quelle: zvg
Media

RTS Tower Sale in Geneva: SRG Remains the Main Tenant

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Farner startet Boot Camp für Kommunikationsnachwuchs. Quelle: zvg
MarKom

Farner Launches Boot Camp for Young Talent

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Abbildung 1: Sportinteresse nach Alter und Geschlecht. Bevölkerung Schweiz und Fürstentum Liechtenstein, Alter 14+, n = 30 378. Grösse der Bubbles entspricht dem Anteil der Personen mit Interesse an der Sportart. Quelle: Modul Sports & Culture 2025 (unpublizierte Daten)Illustration: zVg
MarKom

New Data for Better Sports and Cultural Marketing

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Bild: Unsplash.com / Tyson Moultrie
Media

In the movie theater, everyone's undivided attention is focused on the screen

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Gabriel Yared erhält den Career Achievement Award. Quelle: zvg
Awards

Gabriel Yared at the ZFF: Golden Eye Award for Oscar Winner

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Migros-Kampagne löste schweizweiten Kreativ-Hype aus. Quelle: zvg
Campaigns

Migros' Town Sign Campaign Sparks a Nationwide Creative Craze

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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