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Bernd Rützler über Kärcher und emotionale Markenkommunikation. Quelle: zvg
Branding

Interview: How Kärcher Turns Technology into Emotional Appeal to Build True Brand Strength

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Blick startet Aktion für ein gesünderes Leben. Quelle: zvg
Media

Blick's «länger gsund» video podcast debunks health myths

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Schweizer LiveCom-Chefs fordern faire Bedingungen und mehr Schlagkraft. Quelle: zvg
MarKom

Swiss LiveCom Industry Grows and Calls for a Level Playing Field

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Das neue Sanitas Health Forecast Magazin ist erschienen. Quelle: zvg
Media

Sanitas Health Forecast Magazine: Relaunch with dear creative

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Rawcut fokussiert sich auf Cultural Marketing. Quelle: zvg
MarKom

Rawcut Focuses on Cultural Marketing Rather Than Reach

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Verein Medienqualität Schweiz löst sich Ende 2026 auf. Quelle: zvg
Media

The Swiss Media Quality Association Will Dissolve at the End of 2026

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Das 20 Minuten WM-Tippspiel lockt mit 40’000 Franken. Quelle: zvg
Media

20-Minute World Cup Prediction Game: Soccer Fever Across Switzerland

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Prof. Braun und Dr. Duve am 3D-Hautkrebs-Scanner. Quelle: zvg
Media

«Gesundheit Sprechstunde Magazin» Launches in «annabelle» and «Zeitlupe»

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moodini App jetzt im Apple App Store erhältlich. Quelle: zvg
Apps

Maxomedia's AI Chatbot: When No One Answers at Night

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driftFM wird THE STAGE für Country, Rock und Americana. Quelle: zvg
Branding

driftFM is becoming The Stage

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Werbemittel-Sichtbarkeit Q4 sinkt auf 72.7 Prozent. Quelle: zvg
Digital

Digital Ad Trust Report Q1 2026: Visibility Rises Significantly

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Kulturelles Engagement macht Marken widerstandsfähig. Quelle: zvg
MarKom

Cultural Relevance Index: Making a Brand's "Vibe" Measurable

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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