Bell and Scholtysik: Branding Partners for Corporate Brand
Scholtysik is set to become the new branding partner of the Bell Food Group. The Swiss branding and design agency will be responsible for the strategic and creative development of the corporate brand—from positioning and employer branding to design.
Bell and Scholtysik: Branding Partners for Corporate Brand
The Bell Food Group has appointed Scholtysik as its new Bell branding partner. Founded in 1996, the Swiss branding and design agency will provide long-term support to the company in the strategic and creative development of its corporate brand. The focus is on positioning, employer branding, and the consistent design of relevant touchpoints. In addition, the strategic positioning of the Bell product brand is to be refined.
With approximately 13,000 employees, the Bell Food Group is one of Europe’s leading food companies. Its broad brand portfolio includes Hilcona, Hügli, Eisberg, and Hubers—as well as Bell itself, one of Switzerland’s best-known food brands.
Scholtysik as a Bell Branding Partner: Focus on Strategic Brand Management
Scholtysik is considered one of Switzerland’s leading agencies for branding, design, and brand communication. According to the press release, the agency supports companies and institutions in brand management and transformation. Its existing client portfolio includes UBS, ABB, SBB, ETH, Bank Cler, Maxon, Pax, and the Paul Scherrer Institute (PSI), among others. The Bell Food Group is now joining this list as another prominent client.
The collaboration is intended to be long-term and encompasses both the strategic and creative management of selected brands, the statement continues. In addition to the corporate brand, the Bell product brand is also a key focus, for which a more refined strategic positioning is said to have been developed.
