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Job Change

Stephan Schwab becomes Commercial Director at Capture Media

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Campaigns

Zimmermann Communications: increasing concentration with Gincosan

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Media

Swiss month with new strategy from 2024

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Media

Seven.One and Goldbach Media continue cooperation

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Media usage

Demand for paid video remains almost unchanged

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Budgets

Budget win: Ruf Lanz launches new VBZ personnel campaign

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Campaigns

WWF uses AI to show what nature will look like in the future

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Campaigns

Bold and Visana send Stucki on an internship.

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Campaigns

Wunderman Thompson: The advantages of mobile banking are obvious

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Digital

Gaming industry with rising sales and falling margins

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MarKom

MediaMarkt opens Experience Pop-Up at Zurich Main Station

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Digital

Refluenced: How a Swiss platform brings together nano-influencers and brands

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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