Demand for paid video remains almost unchanged
The number of pay-per-view movies available in 2022 increased by 5 percent compared to the previous year. A total of 37,000 movies were offered in Switzerland as so-called Video on Demand (VoD).
However, the use of VoD on streaming platforms such as Netflix and Co. remained almost unchanged or declined compared to 2021, depending on the type, as shown by the VoD statistics of the Federal Statistical Office FSO, which were published on Friday. According to the statistics, the viewing volume on subscription and streaming services increased by only two percent in 2022. Before and during the Corona pandemic, streaming platforms had been in high demand.
However, the range of subscription and streaming services has more than doubled. It is largely made up of European (39 percent) and American films (41 percent). On the demand side, American productions continued to dominate. According to the FSO, Swiss films accounted for less than 3 percent of the offerings and generated just under 1 percent of the views.
Animated films were popular. As in previous years, they were accessed disproportionately often. However, the trend for documentaries was downward.
According to the FSO, the survey on video on demand is part of the film and cinema statistics. It provides an overview of the range of films on VoD platforms that are available for payment in Switzerland. (SDA)
