Swiss month with new strategy from 2024
Starting in 2024, *Der Schweizer Monat* will be undergoing a rebranding. This will include a website with no paywall, a quarterly magazine featuring themed issues, and a new focus on community, with membership replacing subscriptions.
Instead of losing relevance in the unstoppable downward trend of traditional media, the Swiss month is proactively preparing itself today for the media world of tomorrow and is restructuring, according to a press release. In the future, it will follow a business model that is "more strongly based on the idea of community. This is because media are increasingly community builders instead of information providers. In the future, the magazine wants to offer more than attractive content - namely a "home.
Aim of the Swiss month is to give people a home and offer them "spaces of honest exchange," as it continues. The new quarterly magazine Q - for "Quarterly" - is devoted to a freedom theme in each issue.
From subscription to community model
The Swiss month will be supported by a community in the future. The new membership replaces the previous subscription model. The aim is to safeguard the journalistic and economic independence of the multimedia media company and give everyone free access to online content. The Swiss month considers "engaging and informed journalism to be a public good that has value."
The 1921 founded Swiss Monthly Bulletin were launched in 2011 under the then editor-in-chief Rene Scheu. Swiss month. Ronnie Grob has been editor-in-chief since 2019. The authors' magazine discusses the issues of the day in society, business, politics and culture from a freedom-loving perspective. The journal publishes authors such as Mario Vargas Llosa, Timothy Snyder, Yuval Noah Harari, Adolf Muschg, Steven Pinker, Nils Melzer, Chelsea Manning, Ai Weiwei and Ayaan Hirsi Ali.
