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Campaigns

Strengthened positioning, new campaign: how Victorinox and Publicis are developing the brand further

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MarKom

Martin Walthert: "We focus on real living environments"

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MarKom

Link becomes YouGov Switzerland: "The core remains the same"

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Business

The answer wins Grün Stadt Zürich as a new customer

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Campaigns

Team Farner with launch campaign for pension solution Bench

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Campaigns

Inhalt und Form and Adretto launch new campaign in the DACH region

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Awards

Call for Entries for the Swiss Out of Home Award

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Job Change

Messe Luzern AG is getting fit for the future with these new appointments

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Media

At the request of the readership: relaunch for NZZ Folio

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Media

Tamedia selected for international AI program

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Campaigns

Axa and Publicis: Sustainability in the focus of the new campaign

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MarKom

Tennis talent Dominic Stricker becomes new Evian brand ambassador

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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