Tennis talent Dominic Stricker becomes new Evian brand ambassador

Dominic Stricker has been a member of the Swiss Tennis national squad since 2013 and was named Switzerland's best young athlete of the year in 2020. In his short time as a professional tennis player, Dominic has already achieved impressive successes: In addition to winning in Paris 2020 at Roland Garros in the singles and doubles of the junior tournament, he won the doubles title with Stan Wawrinka at the Swiss Open 2023 in Gstaad.

"We are delighted to have Dominic as our new Evian ambassador. With his sparkling passion for tennis and his bright, youthful spirit, he could hardly be a better fit for Evian. #LiveYoung-Spirit of Evian. This partnership represents Evian's mission to ensure that players can always give their best in matches and training through healthy hydration," says Jasmin Droste, Head of Marketing at Danone Switzerland. After all, optimal hydration is an essential element of both physical and mental performance. Dominic and the other Evian ambassadors therefore fit in perfectly with the Evian brand's ethos of promoting well-being and a healthy lifestyle.

"I am delighted"

Dominic Stricker says about his new partnership with Evian: "I'm delighted to be part of a very special story as an Evian ambassador. I've been seeing Evian on the tour and in everyday training for some time now. Being able to represent this great and dynamic brand naturally fills me with pride. At the same time, I am looking forward to many great stories and encounters on and off the tennis court."

Evian is official supplier of the Swiss Opens in Gstaad and already since 2008 official sponsor of the Grand Slam tournament in Wimbledon. Evian provides healthy hydration for the tennis pros and fans at both tournaments.

Besides the Well-being the Consumers and Athlete:inside lies the brand also the Environment at This is why it only uses bottles made from 100 percent recycled PET (rPET) for its natural mineral water, which saves over a quarter of C02 emissions compared to conventional PET bottles. In addition, the Evian plant is completely powered by renewable energy. operated. Since 2021 Evian is also B-Corp certified and thus fulfills the strictest ecological and social standards for sustainable business.

"It's great to support young talent"

At Evian - and its parent company Danone - testimonial campaigns and the promotion of young talent go hand in hand. Head of Corporate Affairs Philippe Aeschlimann explains why this is so important to his company. 

Werbewoche.ch: Mr. Aeschlimann - Dominic Stricker is evian's new brand ambassador in Switzerland. What prompted you to cooperate with the young tennis talent?

Philippe Aeschlimann: We saw Dominic play in Gstaad last year in a doubles match with our former Evian ambassador Stan Wawrinka. That led to initial talks and the chemistry was right. Dominic and Evian also share the same values: both are ambitious, but down-to-earth, open and honest. With his sparkling passion for tennis and his bright, youthful spirit, Dominic fits in perfectly with Evian's #Live young spirit.

The combination of "Promotion of young talent" and testimonial campaign is something I find very exciting. Is this a tradition in your company or are you venturing into "new territory" here?

#Live Young is the motto of Evian, but this refers more to the spirit, the mindset - and less to the age. Of course, it's great to support young talents like Dominic Stricker or Emma Raducanu, who was born in the same year as Dominic, on their hard road to the top of the world and throughout their careers.

Can you give us an initial idea of the form your brand ambassador will take for you? Is there a campaign, events ...?

Dominic will definitely be in Gstaad and we are currently working together to see how we can best integrate him into our campaigns. Events like the tournament in Gstaad are particularly suitable because, in addition to on-site activities with fans, the opportunity can be used for content creation for social media.

Finally, a question that goes beyond the announcement of your brand ambassador: Evian has increasingly focused on sustainability in recent years and is following the "One Planet. One Health." vision of the parent company Danone. How does this manifest itself in concrete terms - and why is it important for your brand?

For Evian, this means being able to offer a natural product for healthy hydration in the most sustainable way possible, with a balance between business success and a positive impact on society and the environment. We are convinced that the health of people and the health of the planet are closely linked. Good, natural mineral water starts with healthy, preserved nature, which is why we have long protected the natural environment around Evian's springs. Source protection is part of our commitment to a sustainable future, as is the switch to 100% rPET bottles and exclusively renewable energy at the plant. And Evian is proud to be B Corp certified. We are therefore part of a movement of companies committed to building sustainable, ethical and inclusive business models.