Team Farner with launch campaign for pension solution Bench
Maybe we’ll have kids someday. Maybe I’ll start my own business someday. Maybe our dreams of owning a home will come true. Maybe I’ll inherit something. Or maybe not. The only thing that’s certain is this: The future is guaranteed. That’s the tagline for the new campaign promoting Bench, the new 3a retirement savings plan.
Until now, savers in Switzerland have been able to choose between two options: Account or securities savings. This means that they have either foregone growth or resigned themselves to the uncertainty of securities solutions. Provider Bench, the result of a collaboration between Glarner Kantonalbank and Leonteq, aims to close this gap and promises better growth opportunities than with conventional 3a savings accounts and a guarantee on existing assets at the time of retirement. The offer is available digitally as an app.
To raise awareness of the offer, Farner is now launching a new campaign that specifically targets digitally savvy people and relies exclusively on digital marketing measures. The aim is to guide interested parties to take out their new 3a solution with just a few clicks. The strategy and content were developed on the basis of behavioral insights in order to address precisely the topics that concern the target group.
Various Team Farner agencies in action
In addition to the digital campaign, awareness of the pension product is supported by various PR measures to generate attention in specialist media and in media with a broad range of interests. The launch campaign was developed in collaboration between the Team Farner agencies BlueGlass, Affective, Rod and Farner with bench and included strategy and media planning, creative concept, animated and static campaign content and PR support.
Responsible at Bench: Markus Roth. Responsible at Team Farner: Farner | Team Farner, Rod, BlueGlass | Team Farner, Affective | Team Farner. Responsible at farbfilm: Laurent Arber, Vincent Boehringer (Director, Photographer).
