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MarKom

"Young people want news - but differently"

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Media

GVN Study 2024: 97 percent net reach on the Goldbach Video Network

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Creativity

Intercantonal Association for Occupational Safety: Ogilvy creates safety test dummy "Dave"

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Digital

Digital go becomes NMQ Switzerland

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Budgets

Communications agency Andreas Räber secures EWS mandate

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Digital

IAB Switzerland: General Assembly characterized by positive developments

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Job Change

Erwin Groenendal becomes Creative Lead of Fraser of Switzerland

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Media

Swiss Radioworld and CH Media extend and expand cooperation

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Campaigns

pilot suisse launches communication for Haier Switzerland

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Digital Subscription
DExAT

Age of Aissu

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Digital , Social media

Rebranding: Webstages becomes House of Influence

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Job Change

relyz: Luca Böhi becomes Partner and CX expert Barbara Müller joins the team

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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