GVN Study 2024: 97 percent net reach on the Goldbach Video Network
This is the eighth time Goldbach has conducted its annual study on the use of the Goldbach Video Network (GVN). More than 1,300 people across Switzerland were surveyed about their use of various video platforms.
97 percent of respondents between the ages of 15 and 49 are reached by the Goldbach Video Network (GVN) - this is the result of the latest GVN study on the use of various video websites in Switzerland. The most important results:
- As in the previous year, GVN also recorded the highest reach in 2024 compared to its competitors (on a daily, weekly and monthly basis and across all age groups).
- A combination with the GVN brings additional reach - also cross-media.
- In the Goldbach network, the product Digital TV Network 51% and Spotify 49% achieve monthly reach among 15 to 49-year-olds.
Goldbach Video Network convinces in all target groups
At 96%, the monthly reach among the young target group of 15 to 29-year-olds is already significantly higher than that of second-placed YouTube (85%). The differences are even more pronounced in the advertising-relevant target group of 15 to 49-year-olds. At 97%, GVN has the largest monthly reach there, ahead of YouTube (82%), Netflix (70%) and Instagram (62%). The results show that GVN is the leader in terms of daily, weekly and monthly usage.
Reach optimization through use of the GVN
In addition to the large reach in all target groups, the study also shows that the GVN provides incremental reach in combination with other video networks. "Adding YouTube to our Goldbach Video Network, for example, increases reach by 17%," explains Nicole Garcia, Head of Partner & Product Management at Goldbach Audience.
About the study
From February to March 2024, a total of 1338 15- to 64-year-olds from German-speaking and French-speaking Switzerland were surveyed on their use of the individual video sites. The representative survey was conducted in collaboration with Dentsu International Switzerland AG. This year's study is the eighth time it has been conducted.
