Erwin Groenendal becomes Creative Lead of Fraser of Switzerland
With Erwin Groenendal, the creative agency Fraser of Switzerland has appointed an experienced brand and creative expert as its new Creative Lead, who will lead the Zurich studio together with Managing Director Nadja Stickl.
Erwin Groenendal comes from the Swiss company Assos, the global market leader in cycling apparel. As Creative Director and Global Partnership Manager, he has been responsible for the brand, creative storytelling and global campaign management for the past two decades. Prior to his career at Assos, Groenandal worked at design agencies such as Rovai Weber in Florence, where he was Art Director for luxury brands such as Gucci and Ferragamo, and Total Design in Brussels.
"A creative force firmly rooted in Switzerland"
"Erwin is a creative great who is firmly rooted in Switzerland, professionally and personally impressive, with a quarter of a century of experience in building and expanding brands globally - and also on the client side, which gives him an additional valuable perspective," says Nadja Stickl, Managing Director of Fraser of Switzerland.
"Thanks to his creative impetus, we are continuing to grow the Zurich studio together - after my start around a year ago, I am very happy with the studio's development, both in terms of existing customers and new business."
Erwin Groenendal succeeds Andy Schwitter, who built up Fraser of Switzerland together with Nadja Stickl and is now leaving the studio by mutual agreement.
