pilot suisse launches communication for Haier Switzerland

The recently founded agency pilot suisse has developed a networked launch campaign for the Swiss branch of Haier, the world's largest kitchen and household appliance manufacturer. pilot suisse is responsible for both the media and the creation of the Haier Switzerland campaign. According to a press release, the aim of the communication is to increase Haier's brand awareness in Switzerland and drive sales of the new Haier X Series 11 "Swiss Edition". The first measures will start in September 2024; the campaign will focus on moving images, online advertising and out-of-home.

From media budget to creation

"From the very first meeting, the pilot suisse team impressed us not only with their expertise, but also with their openness and transparency and their focus on the impact of our communication," says Thomas Meier, Managing Director of Haier Switzerland AG. "We actually only wanted to award our media account at first, but then the strategy and the derivation were so good and intelligently emotionally charged that we decided to have pilot develop the creation as well, in order to communicate as networked as possible."

"As a young agency, we naturally see it as a great leap of faith when a global market leader chooses us," says Ahmad Hoteit, Managing Partner of pilot suisse. "We are very grateful to Haier for this and also for the openness with which the team approached all our ideas. At the same time, the joint development of this launch campaign for Haier reinforces our positioning as an agency with individual support for holistic partnerships with a broad marketing perspective."