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Branding

Jung von Matt Brand Identity sharpens Alpiq's brand image

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Business

AI growth threatens income: Creatives call for political protection

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Media

Imprint adopts new CLA revision and accelerated admission procedure

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Campaigns

Spotify Wrapped 2024: A review of the year as a tribute to pop culture and listeners

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DExAT

Mindshare and Deutsche Telekom scoop the Smarties-DACH Awards

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Business

Boards of Directors in Swiss SMEs: Stable, small and not very diverse

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DExAT

New Head of Advertising at Kleinanzeigen

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DExAT

ADC Creative Ranking: These are Germany's top agencies

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MarKom

Injustice divides Switzerland: Justice Barometer provides insights

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Branding

Wecatch creates branding for the "KFM" product line

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ShowBiz

25 years of 20 Minuten: "It can't be free, can it?"

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MarKom

Wirz: Creativity with a system

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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