New Head of Advertising at Kleinanzeigen
New addition to the marketing team for the online classifieds marketplace: Since the beginning of the month, Anna-Lena Mikoteit-Zerb has been in charge of the advertising business at Kleinanzeigen.
As Head of Advertising, Anna-Lena Mikoteit-Zerb is now responsible for the classifieds advertising business. Her tasks range from the development and implementation of the marketing strategy to partnerships in the ad tech sector and the positioning of classifieds in the direct customer business.
Before joining Kleinanzeigen, Anna-Lena Mikoteit-Zerb worked in the media and digital industries for more than 15 years. Most recently, she worked as Head of Digital & Social at the Bauer Media Group. She is also deputy chairwoman of the Digital Responsibility department at the German Digital Industry Association (BVDW). In this role, she heads the industry association's Sustainable Digital Advertising Lab.
