ADC Creative Ranking: These are Germany's top agencies
The Art Directors Club of Germany (ADC) has released its annual creative ranking, which highlights the most successful agencies in the German creative industry. Serviceplan retains the top spot, followed by Jung von Matt and Heimat TBWA.
The ADC Creative Ranking of the Art Directors Club Germany annually selects the most successful agencies in the German creative industry. The results are based on the most important national and international competitions, including ADC Germany, Cannes Lions, D&AD, Lia and One Show. The scoring is based on medal ranks such as Bronze (2 points), Silver (4 points), Gold (6 points), Sustainability (6 points) and Grand Prix (10 points). Results from the ADC of Europe and the ADC Talent Award are included in the ranking with a weighting of 50 percent. With 5360 points, Serviceplan secured first place, followed by Jung von Matt with a total of 4450 points and Heimat TBWA with 2790 points.
Social relevance and innovation
Once again this year, innovation and social relevance were key criteria for evaluating the work. Accenture Song, Ogilvy Germany and Scholz & Friends secured places in the top 10 thanks to bold campaigns and impressive storytelling.
The lower places in the ranking also provide exciting insights into the diversity of the German creative industry, as small, specialized agencies were also able to impress with innovative individual projects that serve creative niches. For example, Reisedepeschen, Studio Yukiko and Q Kreativgesellschaft secured a place among the 100 best agencies in Germany, underlining the relevance of smaller players in the creative scene.
The entire creative ranking is available here.
