Wecatch creates branding for the "KFM" product line

The Zurich agency Wecatch has created the branding for the new "KFM" Kentucky Fried Mushroom product line from the restaurant Dar.

KFM is the plant-based alternative to Kentucky Fried Chicken and is made from mushrooms. At the center of the "KFM" branding is an illustrated "mushroom" icon, which plays a key role in the branding and acts as a dynamic key visual. The design was adapted to a wide range of applications, not least the packaging design, an important brand component.

The visual identity for "KFM" is intended to impress with its strong and memorable design language - as well as with the associated slogan "MMMMMMMushroom".


Responsible at KFM: Zizi Hattab, Marc Barrafon. Responsible at Wecatch Creative Agency: Delia Guerriero (Design Direction), Lucia Trucchi (Design), Kevin Casado (Consulting).

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