Tincan makes the silent heroes visible for the Bossard Group

Tincan has produced an image clip for the Bossard Group that provides a stage for the invisible heroes of the industry. With a cinematic look, the film shows fasteners and employees whose important work often remains in the background, but who make a decisive contribution to the success of their customers.

Cinematic storytelling for more emotion

The image film relies on a strong visual narrative that brings viewers closer to the importance of these silent heroes. With a cinematic look and intense images, the film pays tribute to the work of employees in logistics and industry in an impressive way. This approach conveys the topic emotionally and authentically, so that the film not only informs, but also touches. The - sometimes small and inconspicuous, but elementary - connecting elements and solutions are also put in the spotlight in the film and heroically staged.

Recognition for the invisible heroes

"It was important for us to highlight the often hidden effect of correctly used fasteners and solutions. These small parts are usually totally underestimated, but make a huge contribution to our customers' success. We wanted to move away from the image that we are perceived as a simple 'screw supplier'," says Alain Bollschweiler, Head Communication & Branding at Bossard Group. "Tincan's image film has achieved this and shows how important fastening technology and the employees behind the scenes are for the company, without ever being in the spotlight." The film leaves a lasting impression and draws attention to the valuable work of these "hidden heroes".

"The image clip for the Bossard Group illustrates how films can be used as a medium to convey meaningful messages in an emotional and captivating way," summarizes Baris Erdal, Motion Consultant and Senior Partner at Tincan.

Responsible at Bossard Group: Alain Bollschweiler (Head Communication & Branding); Marleen Seilheimer (Senior Corporate Communication Specialist). Responsible at Tincan: Baris Erdal (project management, concept, direction), Balin Imfeld (camera, editing), Ephraim Tännler (camera assistant), Jana Meyer (production assistant), Marc Odermatt (lighting), Andrin Hettinger (drone).