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Branding

"AI makes language a key strategic issue"

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Digital

MrBeast - the most successful YouTuber as a blueprint for modern brand management

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Campaigns

SAC and Swiss Hiking Trails point out # shitty moments in nature

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Job Change , MarKom

Irene Fischbach new member of the HarbourClub board

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Media

3D advertising on Rail eBoards: APG|SGA demonstrates new advertising format with "Roland"

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MarKom

First Swiss Pricing Congress starts in Zurich

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MarKom

Casinotheater Winterthur: Viktor Giacobbo and Patrick Frey resign from the Board of Directors

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Media

"First step towards print": Nau Media becomes main shareholder of BärnerBär

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Creativity

The ambassador relies on a storytelling concept with two versions for the Säntis suspension railroad

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MarKom

"Agentic AI will change the world of work"

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Digital

Bakom seeks management for "Cyber" group

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Campaigns

Hella relies on Pablo Nouvelle for Bosch eBike Systems

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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