The ambassador relies on a storytelling concept with two versions for the Säntis suspension railroad
Säntis-Schwebebahn AG combines its annual report and guest magazine into a dual-publication format that blends strategic content with emotional brand storytelling. «minSäntis» and «dinSäntis» are two publications with a shared identity but distinct target audiences.
In the third edition of its Säntis Magazine, Säntis-Schwebebahn shows how corporate reporting can go beyond mere figures. With the combined format "minSäntis" for shareholders and "dinSäntis" for guests, the company is focusing on a cross-media publication with journalistic standards.
Both issues are based on the same content and design DNA, but differ in tone and scope. While "minSäntis" also presents the economic situation of the company, "dinSäntis" focuses on narrative insights into the world of experience around the Säntis. The agency Die Botschafter is responsible for the editing and conception of the magazine.
The focus of the current issue is on wood - as a material, sound body or design element. The articles are dedicated to traditional craftsmanship as well as questions of sustainability and design aesthetics. The story is told on several levels: editorially networked, visually elaborately staged and thematically deeply anchored. The aim is not only to convey information, but also to create identification.
Effect throughout the year
The magazine also fulfills strategic functions outside of the publication. It serves as a content basis for blog posts, social media formats and newsletters. It is also used as a brand carrier at trade fairs, in hotel rooms or by direct mailing.
Responsible at Säntis-Schwebebahn AG: Jakob Gülünay (Managing Director), Stefanie Frischknecht, Myriam Koch (Project Management). Responsible at Die Botschafter Kommunikationsagentur: Axel Thoma (concept), Carmen Fraefel (project management), Tammy Kissling (design, editing). Text: Rosalie Manser. Photography: Bodo Rüedi.
