BAG retenders budget for Love Life campaign
The Federal Office of Public Health, Aids-Hilfe Schweiz, and Sexuelle Gesundheit Schweiz are seeking a new full-service agency to plan and implement the next Love-Life campaign. The call for proposals is open until July 23, 2025, and the contract is scheduled to begin in March 2026.

The Federal Office of Public Health FOPH, Aids-Hilfe Schweiz AHS and Sexual Health Switzerland SGCH are retendering the mandate for the further development and implementation of the Love Life prevention campaign. An agency is being sought for the period from March 1, 2026 to December 31, 2028, with an option to extend until the end of 2030. Documents for the procedure have been available since Wednesday on the public procurement portal Simap.ch viewable.
The mandate includes the conceptual and operational management of online channels as well as the implementation of digital communication measures. Another focus is on the development of sustainable stakeholder management with a focus on institutions in the leisure sector for young people aged between 16 and 26. The aim is to establish new partnerships that enable joint communication under the Love Life brand.
The mandate also includes support in the production and implementation of communication measures for professionals in the field of sexual health, medical professionals and educational institutions that work with young people. The majority of the content and organization is to be carried out in Switzerland - both at the agency's premises and at those of the demand centre in Bern.
Applications can be submitted in writing until July 23, 2025.
