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Commerce

Seven mistakes when introducing AI

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MarKom

Technical jargon: What does "one-to-one" mean?

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Media

SRF brings the "Veloclub" back to television

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MarKom

Becoming independent with Denner and Process

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Media usage

SBB extends digital lead again and reaches almost half of the population

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Media

Gratisanzeiger Lausanne Cités and GHI do not go to Christoph Blocher

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Big Picture

MAS, MBA and EMBA - the masters at a glance

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Campaigns

Transformer wants to create freedom thanks to flexible forms of work

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Big Picture

Marketing management: a degree program that opens doors

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Media

"The Bachelorette" dominates young women's TV evening more than ever before

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Commerce , MarKom

Online marketplaces: Lucrative sales channel including professional marketing measures

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Digital

Seven mistakes when introducing AI

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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