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Last but not least

The ugly nineties

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MarKom

Nestlé saves on classical music sponsorship

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Media

CH Media officially launches as of October 1, 2018

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Campaigns

tbd. and Dreipol go full throttle with the "EcoDrive Rally

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Business

Ogilvy creates overall look for Delicia line Treehouse

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Job Change

Marco Imboden becomes new Head of Communications at CSS

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MarKom

The advertising agency creates new communication appearance for Atelier Pfister

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Social media

More Instagram users to get confirmed accounts

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Digital

Xing launches a luxury subscription for just under 4000 francs

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Media policy

Federal Council drops target group-specific advertising

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Digital

Uber is cutting jobs in Switzerland - including in marketing

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Job Change

Steve Nikolov appointed chief sales and marketing officer at Florens Resort & Suites

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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