Steve Nikolov appointed chief sales and marketing officer at Florens Resort & Suites
New addition to the Florens Resort & Suites team: Steve Nikolov is taking over sales and marketing effective immediately. His name is synonymous with success stories and effective brand management in the Swiss and international hospitality industry. With just over two years to go before the planned opening, the management team led by Managing Director Miriam Malzkeit is now taking shape.
The marketing and subsequent rental of residential units at Florens Resort & Suites near Interlaken is therefore now the responsibility of the new Chief Sales and Marketing Officer (CSMO), Steve Nikolov. The 62-year-old Canadian-Swiss dual citizen has lived in Switzerland for 48 years, but he has also been at home in Great Britain, Australia, Singapore and the USA. From the beginning, he embarked on a hotel career, completing internships in the most prestigious hotels. This was followed by positions at Swissotel, Ramada Renaissance Hotels & Resorts and Mövenpick Hotels International. In 1996, Steve Nikolov moved to the Asia-Pacific region and worked as Area VP Sales & Marketing at ITT Sheraton Hotels & Resorts in Sydney, at Hilton International in Singapore and in Executive Search in Orlando/Florida. He then spent ten years as Senior Vice President Marketing & Sales at Mövenpick Hotels & Resorts in Zurich-Glattbrugg.
He then took a one-year sabbatical to be with his family with his daughter and son. In 2011, he returned to Bern as a consultant (Hotel Schweizerhof & The Spa), which led to a double position as Director of Sales & Marketing at The Bürgenstock Selection and Bürgenstock Resort Lake Lucerne. He worked there for the past six years.
Now Florens Resort & Suites, with Managing Director Miriam Malzkeit, wants to draw on its strategic expertise to work together toward a successful start of operations in 2021.
According to the statement, the sustainable concept of the resort contributed to his decision for Florens Resort & Suites; with spa and therapies, infinity pool, own harbor and two exclusive restaurants. The conference center with meeting room will open up the beauty of the area to more visitors. Situated in a quiet yet convenient location, seminars, retreats and business meetings as well as weddings and special events can be held in a special way.
