Eating at home where Thomy is: Walker launches new campaign for traditional mayo
Walker uses scout romanticism to remind us how strongly Thomy mayonnaise is anchored in Swiss society.
With a recognition rate of 98 percent and a market share of over 80 percent, Thomy Mayonnaise à la Française has been an essential in Swiss households since 1951. In collaboration with the Nestlé team in Vevey, Walker has now developed a campaign that focuses on this wonderful fact.
Walker has been in charge of the Thomy mandate since the end of 2017. The successful brand relaunch was honored by Nestlé with the "Purpose and Innovation Award for intrapreneurship" in February of this year.
Responsible at Walker: Marco Zanchi, Stefan Wagner, Mandy Strebel Jules Esick (Marlene Ohlsson Photographers), Reinhard Hunger (Bransch) Stefanie Huber, Catherine Elf, Cornelia Nünlist, Pius Walker
