Neu Creative Agency stages Zak Invest as banking with a fun factor

With Zak Invest, Bank Cler is launching a new feature for its neobanking app Zak. Zak users can now invest in shares, funds and ETFs. Over 12,000 securities can be traded directly from the app via the most important global trading venues. With low brokerage fees, ease of use and a pleasant user experience, Zak Invest makes investing more than interesting for the masses.

The user-friendliness and simplicity of the banking app are also at the heart of the campaign, which was developed by Bank Cler's main agency Neu Creative Agency. With the campaign claim "Banking that's almost fun", Zak is positioned as a banking app that users enjoy using to deal with their finances. So much so that Zak can compete with many a hobby, as four campaign films show. While hobbies such as playing the tuba or golf usually have their pitfalls, Zak offers a fulfilling experience from the very first time the app is opened, without any learning curve or collateral damage.

The four films can now be enjoyed in different versions on TV and online, with further measures complementing the campaign.

Responsible at Bank Cler: Sarah Braun, Gregor Eicher, Debora Gassmann. Responsible at Neu Creative Agency: Nico Ammann, Simon Rehsche, Fabienne Schoberth. Film production: Czar. Director: Tiny Bullet, DOP: Luke Jacobs, Executive Producer: Florian Nussbaumer, Producer: Debby Caplunik, PA: Nadia Stähelin, Sound Design: DubDub.