Allianz Suisse becomes Premium Partner of FC Basel 1893
FC Basel 1893 and Allianz Suisse will launch a strategic partnership starting in January 2026. As a leading global insurance brand, Allianz has been involved in international soccer for many years. The partnership encompasses not only the men’s first team but also the FCB women’s team and the FCB Kids Club.
With the start of the new year, Allianz Suisse will be clearly visible around St. Jakob-Park. The Premium Lounge on the second floor of the stadium will be called the "Allianz Lounge". Allianz will also be clearly visible on the pitch: in future, the Allianz logo will be prominently displayed on the chest of pre-game shirts and on the left sleeve during international matches.
Commitment to women and young talent
The partnership includes not only the men's 1st team, but also the FCB women's team and the FCB Kids Club. In the women's team, Allianz Suisse is represented as a partner at the second-highest sponsorship level and is represented with its logo on the left sleeve. As a co-partner of the FCB Kids Club, Allianz Suisse supports the camps and is visible on the children's jerseys.
More than sponsorship: emotions and experiences
"Allianz Suisse has been involved in sports sponsorship for many years. Through its partnership with Schweizer Sporthilfe, it supports the promotion of talented Swiss athletes from a wide range of disciplines. The collaboration with FC Basel reinforces Allianz Suisse's commitment to Swiss sport and creates experiences that arouse emotions and connect people. We are looking forward to unforgettable moments - on and off the pitch," says Daniel Loskamp, Head of Marketing & Sales and member of the Executive Board of Allianz Suisse.
With a premium volume of over CHF 3.7 billion, the Allianz Suisse Group is one of the leading insurance companies in Switzerland. It employs around 3,300 people and is part of the international Allianz Group, which is present in over 70 countries on all continents. In Switzerland, around 1 million private individuals and over 100,000 companies rely on the advice and insurance and pension cover provided by Allianz Suisse.
