Dachcom realizes independent appearance for IPW

Since the beginning of the year, the basic psychiatric care of the Winterthur and Zürcher Unterland IPW regions has been an independent institution under public law of the Canton of Zurich.

Dachcom's task was to present this independence visually through the new brand identity. The new branding is intended to position IPW as an innovative and competent institution that is actively committed to the well-being of people with mental illness. The communication is consistently geared towards the needs of the stakeholder groups, which include referrers, specialists and potential employees, patients and relatives.

The independent color scheme, the diverse imagery and the personal content put people at the center of the presentation.

As part of the rebranding, all communication measures, business stationery, service documentation and the entire building signage concept were updated.