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KI-Suchdienste bevorzugen meist grosse Filialketten. Quelle: zvg
Digital

Visibility in AI Models: Chains Beat Local Opticians

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Out-of-Home treibt den Schweizer Werbemarkt an. Quelle: zvg
Media

Swiss Advertising Market: Out-of-Home Drives August Growth

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Shai Hirschson hinterfragt die Musikauswahl. Quelle: zvg
Campaigns

Video Series Without AI: EightSix Builds Sets Out of Cardboard

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WIR & WYER positioniert sich als Strategie- und AI-Beratung. Quelle: zvg
Branding

UXD.Studio Becomes WIR & WYER: Rebranding with Strategy and AI

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Martin Distl leitet künftig die BCM-Organisation. Quelle: zvg
MarKom

Content Marketing Forum is repositioning itself

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MarKom

More Than Just Bass: Sunshine Live Brings Together Electronic Music Culture in a New App

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Christoph Wieland wird neuer Geschäftsführer. Quelle: zvg
Job Change

Christoph Wieland runs communicaziun.ch in Graubünden

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Digital , MarKom

How AI and LLMs Are Transforming the Information and Communication Ecosystem for Brands and Publishers

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Last but not least

Flowers & Pearls: Batman, is that you?

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Cailler inszeniert Genussmomente im neuen Spot. Quelle: zvg
Campaigns

Scholz & Friends Cailler: Double the Joy for a Time-Honored Brand

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Schöni modernisiert das Design der Sauerkraut-Klassiker. Quelle: zvg
Branding

Schöni Food Rebranding: Honoring Our Roots, Embracing the Future

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Azerion bündelt Publisher-Angebote neu. Quelle: zvg
Digital

Azerion Improve Digital: A Brand for the Publisher Business

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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