Swiss press: Less advertising revenue with stable readership
Last year, Swiss residents spent a total of 1.8 billion francs on newspapers and magazines, which is the same amount as the previous year. This stable result is due to new publications and higher retail prices.
Last year, the Swiss spent a total of CHF 1.8 billion on newspapers and magazines, the same amount as in the previous year. The reason for the stable result is new publications and the increase in sales prices. These are the findings of the latest study by the Swiss Press Association, which was published in Zurich on Wednesday.
The advertising market, on the other hand, was less stable. Overall, advertising income for Swiss print titles fell by 3.3% last year. The daily press suffered particularly badly, while the Sunday press grew by 10.3 percent. Thanks to new launches, these newspapers achieved an impressive 68% increase in subscribers within one year.
Swiss newspapers and magazines took in a total of CHF 4.2 billion last year. Of this, 2.4 billion came from advertising. However, advertisers were less loyal than readers. In 2008, advertising revenue for print titles fell by 3.3 percent. The daily press suffered particularly badly, with a drop of 8 percent, while the Sunday press saw an increase of 10.3 percent.
These figures show that the economic situation is still relatively good, as Association President Hanspeter Lebrument explained to the media in Zurich on Wednesday. Because the economic crisis only set in towards the end of 2008, the
The extent of the losses can only be seen in the 2009 figures, but overall it can be said that the media belonging to the association are in a very good position. With the exception of Gratiszeitung.ch, there have been no collapses to date, Lebrument continued.
In Lebrument's opinion, the quality of the daily press remains high. Despite the crisis of recent months, he has not noticed any decline in quality. The economic situation is also forcing many newspapers to concentrate on their core competencies again. Regional newspapers, for example, are once again concentrating more on their region and at the same time shedding dead weight.
For the first time, the association surveyed its members on their assessment of current developments. The survey of 137 executives clearly shows that publishing and media managers are prepared to tackle change constructively. However, the economic crisis is increasing the pressure in terms of costs and innovation.
At 96%, almost all respondents are of the opinion that cooperation between media companies will continue to increase. Almost as many are convinced that the future belongs to multimedia offerings. 22 percent of respondents go so far as to say that they no longer see a future for print titles. They believe that printed media will die out by 2025 at the latest.
The advertising market, on the other hand, was less stable. Overall, advertising income for Swiss print titles fell by 3.3% last year. The daily press suffered particularly badly, while the Sunday press grew by 10.3 percent. Thanks to new launches, these newspapers achieved an impressive 68% increase in subscribers within one year.
Swiss newspapers and magazines took in a total of CHF 4.2 billion last year. Of this, 2.4 billion came from advertising. However, advertisers were less loyal than readers. In 2008, advertising revenue for print titles fell by 3.3 percent. The daily press suffered particularly badly, with a drop of 8 percent, while the Sunday press saw an increase of 10.3 percent.
These figures show that the economic situation is still relatively good, as Association President Hanspeter Lebrument explained to the media in Zurich on Wednesday. Because the economic crisis only set in towards the end of 2008, the
The extent of the losses can only be seen in the 2009 figures, but overall it can be said that the media belonging to the association are in a very good position. With the exception of Gratiszeitung.ch, there have been no collapses to date, Lebrument continued.
In Lebrument's opinion, the quality of the daily press remains high. Despite the crisis of recent months, he has not noticed any decline in quality. The economic situation is also forcing many newspapers to concentrate on their core competencies again. Regional newspapers, for example, are once again concentrating more on their region and at the same time shedding dead weight.
For the first time, the association surveyed its members on their assessment of current developments. The survey of 137 executives clearly shows that publishing and media managers are prepared to tackle change constructively. However, the economic crisis is increasing the pressure in terms of costs and innovation.
At 96%, almost all respondents are of the opinion that cooperation between media companies will continue to increase. Almost as many are convinced that the future belongs to multimedia offerings. 22 percent of respondents go so far as to say that they no longer see a future for print titles. They believe that printed media will die out by 2025 at the latest.
