Reach of newspapers in print and online quite stable

The ratio between online and print usage also leveled off, as the AG für Werbemedienforschung (WEMF) announced on Tuesday for its fall survey. Previously, the Internet share had risen in each case.

Of the total reach of the media titles, around two-thirds is accounted for by print editions and one-third by the Internet. The migration from print to online editions within a print-based media brand slowed, but remained noticeable.

Readership figures for newspapers and magazines have remained stable overall at a high level for a year. In view of the figures, WEMF sees no rationally explainable cause for the declining advertising revenues of the press media.

Dhe normalization of the digital

The most widely read medium is still 20 minutes. According to the latest figures, its total reach in German-speaking Switzerland, French-speaking Switzerland and Ticino is 3.2 million users, according to WEMF's fall analysis.

1.924 million, more than in the spring, use the print edition. 1.286 million per day use the Internet edition.

With a total reach of 1.2 million, the View Second place. Its website has 747,000 users a day. In print, 479,000 people read it. The reach of the print edition fell again.

With its online visitors, the View is the only major medium to have more readers online than in print. Overall, the online editions of the View-titles to 813,000 digital users.

Traditional newspapers lose ground

At Tages-Anzeiger both Internet usage and print newspaper readership drop to a combined 665,000. Print readership has declined since the WEMF Spring Survey to 417,000, while Internet usage fell by 10,000 to 248,000.

The New Zurich Newspaper has to accept a decline in readers to 252,000, while digital usage increases slightly to 161,000.

Regional newspapers, whose readers and users were loyal to them in the last survey, lost ground in the fall survey.

The Covenant and the Bernese Newspaper have a digital and print user base of 429,000, a decrease of 10,000 with an increasing digital customer base. For the newspapers of the AZ Northwestern Switzerland shows the same phenomenon. Their reach is 456,000.

The St. Galler Tagblatt loses digitally and in print to 320,000. The Lucerne Newspaper loses reach in the print edition, but gains digitally. This cannot make up for the shortfall in overall reach.

At the Basel Newspaper print and digital reach drop slightly. In the French-speaking part of Switzerland 24 Heures and Le Matin also losses on both fronts. Le Temps and Tribune de Genève lose print readers, but gain digitally. Le Nouvelliste increases both key figures. In Ticino, the Corriere del Ticino The print edition has lost a lot of ground, but it can improve online.

SonntagsBlick most popular

In the case of Sunday media, the printed SonntagsBlick the most popular read, although the print reach is still shrinking to 583,000. Internet usage cannot be calculated separately, as the Internet portal is combined with other View-titles is shared.

The SonntagsZeitung finds 581,000 readers, fewer than in the spring. Its digital content can be found on the Tamedia Group's Newsnet. The printed NZZ on Sunday cannot maintain the upward trend of the spring and loses readership to 414,000. The newspaper has only had its own Internet presence since March. The discontinuation of the Switzerland on Sunday of February therefore did not bring the Sunday papers any new readers.

WEMF takes the pulse of newspapers and magazines each spring and fall. (SDA)

The reactions of the publishers

In a statement, the NZZ Media Group writes that its titles achieved "constant readership figures in a turbulent market environment. The reader market development for the Group's daily and Sunday newspapers as reported by WEMF was "comparatively good. NZZ points out that the numerous digital subscribers to its e-papers are not included in the statistics. The NZZ Folio achieved 8 percent less year-on-year, which is attributed to a reduction in circulation - the magazine is no longer attached to the St. Galler Tagblatt, the Luzerner Zeitung and the Zuger Zeitung - but the impact is more positive than forecast.

Somedia writes that Südostschweiz Gesamtausgabe, which also includes Bündner Tagblatt and Quotidiana, was able to increase its readership by around 5,000 readers compared to the previous year. With 164,000 daily readers of the regular edition, Südostschweiz Gesamtausgabe thus remains by far the newspaper with the widest reach from the Engadine to Lake Zurich. This development underscores the importance of regional newspapers as an important source of information and effective advertising medium. The weekly newspaper Bündner Woche and the free newspaper Glarner Woche also increased their readership. The changes are not significant.

Tamedia is not only pleased that 20 Minuten remains the strongest news media combination in Switzerland and that 20 Minuten Friday was able to increase its overall reach by 6.2 percent, but also about 5000 new users of the Finanz und Wirtschaft media brand. This underscores the financial title's proven stability on the one hand, but also a growing demand for high-quality information from the financial and business sectors on the other.

The UFA Review, which took part in the MACH Basic study for the first time in 15 years, is delighted to be "the most widely read trade magazine in Switzerland". With a readership of 216,000 people, it can claim to be noticed beyond the primary sector. In addition to active farmers, the target groups also include people from education, research, and nature and environmental organizations.