NZZ records the greatest increase in usage
On Tuesday, the industry organization Net-Metrix released its online audience study, *Net-Metrix-Profile 2020-1*. Compared to the previous survey, the NZZ recorded the largest increase in usage and now reaches more than one-third of Swiss internet users each month.
Top 10 web offerings with in some cases significant growth in reach
Almost all of the top 10 websites in terms of reach are expanding their reach. The web offering of the NZZ now reaches around 2.3 million unique users per month, continuing its positive reach development (+6.3 percentage points). But also the online offerings of Watson.ch, SRF and Daily Gazette record significantly more unique users per month.
The top position of SBB remains unchanged with around 3.5 million unique users per month, followed by SRF, which reaches almost half of Swiss online users (49.0%) at least once a month with its online offerings.
The online currency study NET Metrix Profiles 2020-1 includes reach and target group data from 153 Swiss web offerings, mobile/desktop sites, iOS and Android apps, and 16 networks.
Top 5 Mobile Sites, iOS and Android Apps
The overall increase in reach of the top 10 web offerings is primarily attributable to the continued rise in use of the respective mobile sites and apps. With SBB's Apple iOS app Universal, an app reported in NET-Metrix profiles reached a reach of around 1 million unique users per month for the first time. Watson.ch now ranks third among mobile sites with around 1.7 million unique users per month.
