Innovations in radio research from 2017

• A new mediawatch with customizable dial designs
• Larger daily sample with faster data availability
• Double the number of clocks, shorter evaluation intervals
• More representative panelist recruitment
• New Evogenius evaluation software replaces Media Reporter Radio

Inspired by the experience with the changeover in television research, a smooth transition to the new measurement system is planned for radio. The first step will be to introduce and train the new Evogenius analysis software as a replacement for Media Reporter Radio in mid-2017. The Radioplan+ planning program, on the other hand, will remain in place for the time being.

From mid to end 2017, there will be parallel operation of the two measurement systems, financed by Bakom. From mid-2017 to 2019, a market committee with 10-12 members from broadcasters, marketers, agencies and advertisers will accompany the changeover phase and define publication regulations. The effective currency changeover will then take place on Jan. 1, 2018, and in July 2018 there will be semester data for the first time based exclusively on the new data.

All this could be learned at a well-attended insider lunch of the interest group electronic media IGEM. The methodical clarifications are in progress but not yet completed. This also includes a long-term wear test, which has led to various minor modifications to the outer form of the watch. In the meantime, the hardware has already been ordered.

The recruitment of panelists is also still being tested and will be more representative, as households without a landline or with an unregistered landline will also be included in the selection. As a new feature, these panelists will no longer wear the watch for two weeks as before and then send it in to GfK to have the data read out. Instead, the data will be transmitted to GfK daily via a handy docking station the size of a smartphone.

At the same time, the watch is supplied with new energy each time. Therefore, the duration of wear can be significantly increased. It should be at least one month, the average three months and the long six months. The number of watches will be doubled to a good 2000. The test subjects can choose between a watch with a classic dial design or a watch with a digital, customizable design.

Since the new Evogenius evaluation software is being introduced before data from the new concept is available, the software will first be run with backdata. This is to ensure that tool access for the market is already guaranteed before the currency change. Mediapulse attaches great importance to communication. In addition to regular presentations in various bodies of associations (such as IGEM), the project website exporradio.ch provides information in three languages. A "new radio currency" dossier and broad communication are planned. This also includes the market committee mentioned at the beginning.