Goldbach Video Network: highest monthly reach
According to a recent study, the Goldbach Video Network (GVN) will continue to have the highest monthly reach among the video services surveyed in Switzerland in 2025.
These results are based on the ninth representative survey on the use of the GVN, which was conducted in cooperation with Dentsu Switzerland.
In February, a total of 1ʼ256 people aged between 15 and 64 from German-speaking and French-speaking Switzerland provided information about their usage behavior on various video platforms as part of a representative online survey.
Study results at a glance
Stable high usage in monthly and daily comparison
- With a monthly net reach of 94%, GVN once again achieved the highest value in the comparison of the providers examined this year.
- YouTube follows in second place by a clear margin with 74% .
- In terms of daily usage, GVN is also in first place with 50%, ahead of Instagram, which has 36%.
- Strong performance in younger target groups In the target group of 15 to 29-year-olds, GVN reaches 93% per month. This puts the network well ahead of YouTube with 84%.
The data shows that the GVN also has a consistently high level of use among younger target groups. Sub-networks with strong individual performance
The current study provides exciting insights into GVN's sub-networks. For example, the Digital TV Network, which combines all digital TV platforms from Goldbach's portfolio, achieves a monthly net reach of 54%. The weekly reach is a high 35%.
The CTV Network is reported separately for the first time this year, with an impressive monthly net reach of 27% and a weekly reach of 18%. The topic-specific environment networks within the GVN are also performing strongly. They have particularly high affinity values with different target groups, such as users with an affinity for travel in the sports environment or those interested in business in the Best of Technology.
Strong addition to the media mix The Goldbach Video Network GVN achieves considerable incremental reach in combination with other media channels. Due to its high number of exclusive users, the GVN delivers a strong increase in reach of 24% in combination with YouTube. The additional reach through the GVN with classic TV is 12% and in combination with the Goldbach TV channels even 16%.
The GVN is therefore ideally suited as a supplementary channel within cross-media media planning. Positive perception and high attributed content quality The network is also convincing in terms of quality: in the perception of the respondents, GVN performs significantly better than YouTube. GVN content is rated as 32% more informative, 30% more useful, 40% more credible and overall 32% of higher quality than YouTube.
These results speak for a strong acceptance of content and a trustworthy media and advertising environment. "The current study confirms the relevance of the Goldbach Video Network for effective campaigns and shows that it is a useful addition to the respective media mix. The combination of high reach, broad target group appeal and a positively perceived user experience makes the network particularly attractive for advertising clients," says Sanja Ruggiero, Sales Director and Deputy Managing Director of Goldbach Audience.
